Hey everybody, Dan Henry here. And in today’s video, I want to talk about why you can become drunk on content and why consuming too much content will absolutely stunt your growth personally and as an entrepreneur. If you like videos like this, make sure to subscribe and hit the like button. Because if you don’t hit the like button, I’m going to finish another bottle of Jefferson’s Ocean.
So, what does becoming drunk on content mean? So when we try to consume content, we listen to podcasts, we read books, we listen to audiobooks, we’re doing it to learn. Why are we doing it to learn? We’re doing it because we want to learn something that solves a problem or that helps us accomplish a goal. But oftentimes, we don’t think about that. We just think that if we learn, good things will happen. But the truth is you can learn too much too quickly, and you can become drunk on knowledge.
So imagine this. Imagine you go out to a nice dinner with your boyfriend or girlfriend, and you have a couple of drinks and have a nice social evening. It’s fun. You’re loose. And you go home, you know, you go to bed, and it was just a nice evening. Versus you go out, and instead of having two drinks, you have five or six or eight, and you end up getting way too drunk. You get into a fight with your boyfriend or girlfriend. It ends up being a terrible night, and you feel like crap for the next two days, or if you’re in your twenties, maybe the next 12 hours. Darn 20-year-olds. But the point here is that everything in moderation.
So here, let me give you an example of too much content. So today, I was doing my morning knowledge walk, and I do that every morning. I just got back into it. I moved to downtown St. Pete. And so now I’m walking around the city, and I was listening to the book, Traction. And the reason I listened to this book, this one particular chapter of this book, was because I wanted to improve the way that we document our processes in our company.
And so I listened to the chapter about documenting your processes in your company, from the Traction book. Now, keep in mind the book, Traction, or really any book, is multi hours. I mean, that’s like a six-hour audiobook. And so I knew I couldn’t listen to the whole thing and turn right around and implement. I just wanted to listen to that one part. And as I was coming back home, I was getting all kinds of ideas in my head, and I thought, okay, I’m going to come home, and I’m going to specifically work on one thing that relates to documenting our processes. I’m going to talk with our operations manager, and I’m going to implement. But then, on my way home, I noticed that I checked something on YouTube, I don’t remember why, but I saw a video that interested me from Andy Frisella.
And I think the reason it interested me was because I wasn’t looking at the video. It was the video style. It was his camera work on how he sets up his show because we’re going to be setting up a show for my new company, How To Think. And so I wanted to watch it to sort of like, get an idea of how the set was set up. But then, as I started watching it first, I was paying attention to the set. And then I started paying attention to what he was saying. And next thing you know, I found myself beginning to forget about that action that I wanted to take, and I’m like, whoa, I’m getting drunk on content.
And so I stopped watching the video and I just, I didn’t listen to anything. I had another five, ten-minute walk home. I just enjoyed the birds singing and, and well, I mean, I don’t know if they’re singing, maybe they’re screaming each other. Maybe they’re literally, maybe they had a drunk night on birdseed. And they’re like just going at each other’s throats, and we’re thinking they’re singing, but they’re not really singing. They’re like actually having a domestic incident.
Anyway, the point is, is that I didn’t listen to the audiobook, went home and sat down, and decided to take action on that one thing that I learned earlier in the day. And so the point here is that if you consume too much content, you will not take action from the content that you consume. And that’s why I believe it is good to define a problem or goal, consume a piece of content that relates to that goal and then take action before you consume anything else.
And this is actually one of the principles that I decided on, one of the core values I decided to base my new company, How To Think on. And to give you an example of that, if you read the book Atomic Habits, it talks about how the real way to get better at something or to improve is to do it just 1% each day. And so that, you know, when I went to develop this company and this app, I had to research my competitors. And I had to research the other mindset products that were out there.
And so, I found that the problem was most if not all of the mindset offers and memberships and events, and courses, violate the law of marginal gains. And basically, they create this massive amount of content. Either you go to a three, four, or even five-day event and try to fix your whole mindset and your confidence and your motivation all in one shot. Then, of course, you know, you come home, you feel good, and then you’re right back where you were.
Or, and there were several memberships that I signed up to, popular ones, they would, some of them would release a two-hour video each day. And I was sitting there, and I thought if somebody had a strong enough mindset to set aside two hours each day to learn about mindset, they probably wouldn’t have a mindset issue now, would they? So, you know, the idea here, when I developed this, was to stick to that fundamental core value of not getting drunk on content.
And that’s why when we release How To Think; you’ll get a five-minute daily mindset mentoring session from me delivered to your How To Think app each and every day. And the idea here is that you slowly and gradually improve your mindset so that it sticks. Because if you do too much, it’s sort of like a diet. You know, if you try to go crazy and not eat anything for two weeks, yeah, you might lose weight, but then you gain it all back. And then some. If you swing too far, one side to the pendulum, the pendulum, one side, whatever. Then you’re going to swing violently back to the other side because the truth is that slow and steady wins the race. It always has been. The law of marginal gains that was written about in the book Atomic Habits, which, if you haven’t read, definitely should pick it up.
But the point is that I live, and actually, ironically, Andy Frisella talks about this. He talks about living your core values, living it in your personal life, living it in your company, living it in your products. So that’s why personally, one of my core values is don’t become drunk on content. Pick a goal, pick a problem, consume the content that you need to consume. Fix it, take action, then move on to the next piece. And that’s exactly what I founded and developed our product, How To Think on. It is five minutes. Everybody has five minutes a day. And five minutes a day, just chipping away at those limiting beliefs, slowly strengthening that mindset is really what you need. You can’t cram it in all at once.
And so that’s just an example of not only learning to not become drunk on content but living that value. So I hope this is helpful. And let me know in the comments, have you ever become drunk on content? Yes or no. And if you want, expand on that as well. Once again, if you like videos like this, make sure to subscribe. I’ll be releasing more of them soon. Talk later.