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In today's episode, I'm going to talk about why I stopped telling people it's easy to make money online and what I now do instead.
So "making money online is easy." How many times have you heard that? Well, let me just go out on a limb here and say that that's not true. That is not true. And think about this for a minute. How many times have you seen a guru say, "ah, it's this simple template. It's this simple script. It's, it's easy. You know, it's easy to make money online." All right. Well, if it was easy, then why would you need to buy their course or their coaching or their book right now? Let me, before I get a bunch of my friends who go, Dan, what are you doing? Let me just point this out that I think building an online business, selling online courses, coaching, selling virtual or whatever, and any type of online business even e-commerce do. I think it's easier than, you know, drilling for oil or being a stockbroker or starting a hedge fund or something.
Yes, absolutely. It's astronomically easy earlier than the normal ways in which you would become a millionaire 100%, however, it is in no way easy. And here's what I mean by that. Let's say you buy a program from me and in that program. I don't know. I'm teaching you how to run Facebook ads, right? Well, I'm just going to come up with a random example, right? Or it's a webinar or what, or whatever, or you're learning to write emails for your car, whatever it is. If you say to me, well, Dan, you know, I followed your script, or I followed your framework and it didn't work. You told me it was easy. You know, if it's easy, then it should work pretty much the first time. So I would have no leg to stand on. Right? I would have to say, it's not easy. I lied to you, which is why I don't do that.
And early in my career. And when I say early, I mean, super early, I used to say, it's easy. Why? Because everybody else did. It was just like the thing you say. And then as I started growing in the industry, I realized, wait a minute, it may be easy earlier, but still not easy. And so back to the example of the ads, the whatever I had somebody say to me, you know, Dan I'm not good at storytelling. What should I do? And I said, well, you should watch more movies. You should read more books. How many books do you read? Well, I don't really read books. Well, how many movies do you watch? Well, I'm not really a movie person. Well, that's why you suck at telling stories because you're not, you're not accepting stories, right? It's telling a story, whether it's an ad, a Facebook ad, an email, whatever, that's an art, right?
It's an art form. And if you do not learn to appreciate and consume art, you will not be a good artist. Find me an artist that doesn't appreciate other art. Right? Find me a musician that doesn't listen to music. Find me a sports athlete, like a fighter that doesn't watch UFC or boxing. You're not going to find it. And so my honest advice to him was to go watch more movies, go read more books, start accepting art. I can teach you all these frameworks, but it's not going to be easy until you solve the fundamental problem. And that is you. You don't like stories, right? And that's some of the type of advice I give to people is like, look, this is hard. I'll give you another example. Let's say you're on camera. And you know, a lot of people they'll say, Oh well, you, you don't have to, you don't have to be on camera to have great ads.
Let me show you a way without a camera. I'm more the type to say, well, listen, I get it. You may not be good on camera and it may be uncomfortable for you, but you're going to sell a lot more if you can get on camera. And so why don't you just get over it and learn to be good on camera? Why don't you just learn to be comfortable with it? Because you want to be a millionaire, right? You want to be successful. Well, successful people get over it. They don't look for an easier way. They just get over it. That is the trait of a successful person. They will work to get better at it. An unsuccessful person will stay neutral. And if they need either your way, me and so by pandering to people like that. And by encouraging that nonsensical behavior, you are further diving them into a pattern of being unsuccessful.
Whereas I like to take a different approach. I like to say, look, successful people have these behavioral patterns, right? They don't drink every night. They sleep. They focus on getting good sleep. They exercise every day to maintain that, you know, activity levels, which makes them be able to concentrate more. If you can concentrate better, you can make better decisions. These are the things that are gonna make you successful. Not this little webinar script here. Take it and you'll make a million dollars. No, that's not reality. That's BS. Okay. It's total crap. Right? I don't know a single eight-figure entrepreneur in this industry that doesn't focus on things like exercise, sleep, learning, doing the hard things. It's actually easier to do the hard thing. Then it is easy. Then you know why? Because by the time you just get over it and learn how to do the hard thing, you're already far, you've progressed far more than the person constantly searching for the easy way that truly does not exist.
So if you don't like being on camera, well, guess what? Let's get used to it. Here's how I got, you know, how I got comfortable with being on camera. I would go and I would watch movies with over actors and like, you know, Adam Sandler and, and, and, and you know, Jim Carey and I would try to mimic their over the top acting, you know, somebody stopped me, you know, all that type of stuff. And then I would go hang out with my friends and I would try to do impersonations. And if they would suck, they'd be terrible at my friend's would make fun of me. And they would just trash me. And they, you know, call me an idiot. Cause that's what friends do. Right. Well in Florida, they do anyway. But the point is, is that I put myself in low risk, but high, highly uncomfortable situations.
Let me see, say that again. I'd put myself in highly uncomfortable situations, but that was low risk because one of my friends you're gonna make fun of me. They're going to forget about it. Five minutes later, when I finally went to do ads and be on camera, I was so used to being uncomfortable. That it's like, well, I'm just going to, all I'm going to do is get on camera and yeah, Hey, blah, blah, blah, blah, blah, click here to watch the webinar, click here to buy my book that is soon for easy compared to trying to do an impersonation in front of a group of people. Right? So what I would do is I'd find situations that were more uncomfortable than the situation I was doing that were low risk. And then I'd get just being uncomfortable so that I went to do the thing that was a higher risk, or that brought me a profit or return or success.
I was used to that feeling. And those are the things that help grow my business. And I mean, I didn't get this funnel. I get this template. Can I get the funnel link? Can I download the template? Can you give me the script? Yeah. Look, I'll tell you this right now. Okay. I'll end this episode with this. I remember last year I went to a conference funnel hacking live. Okay. I was asked to speak. This is the first time I got my eight-figure award, which means I made over $10 million doing this stuff. And I got invited to dinner only. Okay. Figure people. It was like an eight-figure dinner. Only eight-figure people were allowed. We all had that crazy ring that they gave out at ClickFunnels. It's like $8,000 for this diamond ring. They just give it to us when we make tea.
I don't know why they do that. So Dave Woodward over there is probably like w you know, just crying every time he has to put in an order for one, but now they love doing it, you know, but, but the point is, we all got this ring. We, we all, you know, we all have these, the $10 million-plus businesses, right? And so we're sitting down to dinner and we're having conversations. Now, prior to that, I had been asked to do what's called around a round table where I sit down and again at a table and there is food and stuff. And I answer questions from people who are just starting six-figure entrepreneurs, even seven-figure entrepreneurs. And the vast difference between the conversations that happen at the six-figure table. And the eight-figure table is as follows at the six-figure table or this beginner table.
It's Dan w you know, how many times should I send an email per Gaye? You know, how many, and I don't mean to make fun of people for asking the question, because you don't know any better. Right. I asked those same questions when I was starting, but I'm trying to skip you to the front of the line. I'm trying to skip you past the years of failure. So just, just listen up, deal with it, you know, take it, take it on the nose, whatever point is, they would ask questions like that. Dan, what's your favorite funnel? Wait, what's your, what kind of script? [inaudible] At the eight-figure table. It was like, Hey man, how are, you know, have you found any cool ways to get better sleep? How are you dealing with you know, the pressure of you know, tax season and, and running a Black Friday offer, you know, or how are you communicating with your team and keeping them motivated, or here's a great one for you...
I sat down with Peng Joon, and I asked him, I said, Hey man. I said w why do you wear the same thing every day? And I remember him telling me, he goes, Oh, it's this thing, Steve jobs did, you know, he didn't want to waste time picking what to wear. So he would buy all the same clothes. And every day he was, got up, wore the same clothes, and it saved him like 15, 20 minutes a day. And he got more done and it just, you know, relieves mental space. And I was like, wow, that's fantastic. That's a great idea. So I went out and I bought 50 black v-neck shirts. And now I literally, today, nowadays I wear the same thing every day. You'll notice in almost every YouTube video, I wear a black v-neck and every once in a while, you might see a green v-neck.
So, you know, these are the conversations that happen at the eight-figure table. We're not talking about scripts and funnels and all that. And if we do, we certainly, aren't talking about it in such a detailed, granular capacity, because we know that that's not what makes things move. That's not what makes the needle move. It's just not okay. And so, you know, when you get into this business, you expect things to be easy, and it's like, they're not easy. They're hard because in order for all of these methods to work. If you, if you do them well, and in order to do them, well, you gotta sleep good. You gotta be productive. You gotta have a good mindset. You gotta, you gotta exercise. You gotta eat, right. I'm sorry. But if you're eating sandwiches and ice cream and crap every day, your mental focus, your, the way you feel is not going to be as optimized as somebody who eats clean, who, you know, makes sure they don't eat before bed.
So that the heart rate, the blood pressure doesn't go up. So their heart rate is lower. So they get better sleep. They get more deep sleep than REM sleep. So the next day, they're their mental focus. That those are the hard things as well. Getting better at telling stories, watching movies, listening to other stories, learning how to do that. Spending money on coaching programs, where people can look at the stories you're telling, look at your ads, look like we do. We look at our client's stuff. And we say, you know, I think you should frame it this way. You know, maybe you should do it this way. And you learn, this is hard. I always say this is not easy. It's hard. That's why you need to buy my stuff. That's why you need my help. That's why you need my coaching program because it's hard and we're going to help you get good at it faster because it's hard.
Not because it's easy. If it was easy, you would need to buy my stuff. So I never make people think that I'm going to teach them the easy way I admit to them that I am going to work with them to get, to, to find a more efficient way to get better at the hard way. Right? I'm going to get you good at the hard way as fast as humanly possible. And there is no really hard way to me. After many years in this business, this stuff's easy, right? It's up to me. It's easy. Why? Because I've been doing it for a while. Cause I've, I've been in coaching programs. I've, I've learned, I've worked with people. The people that work with me now, do they get the program? It's like, this is hard. And then six months later, they're like, this is easy. This is the most money I've ever made in my life.
It's easy for them at that point. But when you first start, it's going to be hard. You go to the gym, you lift weights the next day, you're sore. What does that tell you that you got a good workout in, but if you go to the gym and you're not sore the next day, what does that tell you? So you didn't get a good workout. It is the same thing when you start this, if you don't feel overwhelmed, if you don't feel stressed, that means you ain't learning nothing. If you feel overwhelmed, when you feel stress, that means you're learning something. And so people misinterpret their feelings. They go, I feel overwhelmed. That means I shouldn't do this business. I should find an easier way. No, that means you're learning. That means you're doing what we all did to get to the top. Imagine if you went to the gym and the next day you were sore and you went, Oh, no, I'm sorry.
I got to stop working out. You'd be fat and lazy. And out of shape for the rest of your life, you would be in terrible shape. Your muscles would be like jello fallen off of a freaking wishbone. Why? Because, and everybody knows that, right? But if you get in there and you get used to it and you're like, Oh, I love it. I love working out. Then you're going to be in shape and your muscles are going to be hard and they're gonna be dense. It's just the way it is when a life works. Period. So the next time you come across a guru that says, Oh, this is easy. B where just saying, maybe their stuff is good. Maybe their stuff works. In fact, I can find a terrible, horrible method and I can still make that method work if I do it well, okay.
I, you don't have to work with me. You don't have to buy it. You don't have to get into our coaching program. You don't have to do any of that. You can, if you want, it's a great program. It's turned a lot of people into very successful people. But if you do get into it, I'm not going to feed you this lie if it's easy. I'm going to say, look, it's hard. Now let's get to work. Let me make you good at it. Like I have so many other people to me, that is what I, and I get it. That's not the best way to sell stuff, but you know what? I sleep at night. I sleep at night knowing that I am not full of crap. And I set the, and when people do get in the program, they don't give me this line of, Oh, Dan, you said it was, you don't have to hear that because I didn't have, I make it clear.
And I'd rather if I'm making less money because of that, I'm totally fine with that. Because at least at the end of the day, I don't have clients that drive me up a wall. You start telling people, things are easy. You know, then, then you're going to have clients that drive you nuts because you lied. You told them, and you gave that you set a false expectation. So that personally is why. And to be honest with you, I've sold more than I ever have. By being honest and being like, look, this is hard. Don't come in here thinking it's easy. It is hard. It's way easier than what you're, what you would think would, would make you a millionaire. It's way easier than in my opinion, what a lot of people teach because I've seen what a lot of people teach. And I think they go about it the hard way I think they go about it.
And I don't like to say it's harder. I don't like to say my way. Eat is easier. As I like to say, my way is faster. I like to say my way is more efficient. I don't like saying the word easy because easy implies that it should work the first time. And it's not going to work the first time it's going to take some coaching. It's going to take some help. It's going to take some try, try, fail, fail. You know, it's going to take some of that. But if you have help, if you have a good coach, if you have a good team behind you, it's going to go faster. And if you did it yourself, that's what I tell people. And I'm honest, and I encourage any of you, whether it's weight loss, whether it's, you know, make money, whether it's stocks, whatever it is, stop telling your clients. It's easy because you know it ain't you and I both know it. Ain't easy. Okay. It may be easy for you. It may be easier than other ways, but it ain't easy. And I just, I recommend personally not going down that road, take the high road. And I hope you enjoyed this episode, by the way, don't forget to subscribe. And if you like it, make sure to stick around for the next one. I'll see you. In the next episode, they did a Henry show,
Dan Henry here. And if you enjoyed this episode, make sure to visit, get clients.com for more free resources on how to grow your online business. And if you love this show, don't forget to leave me a five star review. See you in the next episode.