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What is the single most compelling reason why everyone needs a coach? That's what we're going to talk about in today's episode.
So should you get a business coach or any coach for that matter? This is a debate that's often had, especially in the business and the online marketing and entrepreneurship world. You see, a lot of people have this belief or argument that you don't need a coach. They're just trying to sell you something. You can watch YouTube videos. You can read books. And yeah, you can watch YouTube videos, and you can read books, and you can definitely learn things from there, but that's not the reason why you have a coach or a consultant or somebody to, you know, or even being involved in a mastermind, right? Here's why sure you can learn new things from them. And that's what everybody focuses on. They say, well, what am I going to learn? What am I going to learn? And well, you can learn a lot. That's not the single most compelling reason, the simple, most compelling reason. And I'll expand on this in a moment, is to have an outside non-emotional set of eyes.
And let me paint a picture for you. I was recently watching a UFC fight, and I'm super into UFC, and I do jiu-jitsu, and you know, I've been trained in jiu-jitsu for years, so I'm just really into MMA. So I was watching Kamaru Usman versus Gilbert Burns. Now just to set the stage here, Kamara Usman is the welterweight champion. He has been for a while. He sort of a, you know, calculated. I don't want to say slow. He's a balanced fighter. He's not like going off the chain freaking out, you know, going super hard. He just a very smart fighter. And Gilbert Burns is the number one contender.
He's very, very violent, very rapid, very fast flurries, brute force, speed, and strength. And that's how he's worked his way up. Now when they started fighting in the first and second round well, primarily the first round, Gilbert looked like he was really taken it to Usman. Like he was just his speed, his power. He, you know, it seemed like he was potentially on his way to a title. And he looked really good, and it looked like Usman was going to have some trouble. Well, when it was going back to his corner, again, his coach, who's not in the ring, he's not getting punched, his eye isn't swelled up. He's looking at the fight from an outside view. He sees the complete picture. He sees everything. Remember, you know, Kamaru, the fighter, is only seeing what's in front of his face.
He's only seeing punches being thrown. He's right there. He doesn't see the whole picture. He doesn't see everything around him. He's focused on Gilbert. He's focused on his opponent, and he's getting kicked and punched and floored. It's not like he has time to think about things. You know, it's largely reaction at that point. And so he goes back to his corner, and his coach says, remember, your jab is why you're a champion. Use your jab, and he coaches him on using his jab. Now the jab is not what is normally considered the most sexiest or the most entertaining of techniques. It's a jab, right? When people think of a knockout, they think of a wild right or a hook or kick, or just a plethora of techniques that you normally see a flying knee, perhaps a plethora of techniques that you normally see that would end a fight.
You very rarely hear people like, Oh, this is jabbing. You know, it's, it's, it's generally used by a lot of fighters to set things up, but it can be very dangerous if you, if you really, you don't know how to use it and, and don't get me wrong. I'm not a professional boxer. I'm not a professional MMA fighter. These are just things I know from being in that world and also being a fan for a long time. So he says that to him. So Usman comes back out, and he starts systematically using the jab, like really focusing on the and the entire pace and direction. The fight turns around. Gilbert gets stuck one after another here and there, and it starts slowing him down. And then he gets hit with a jab that puts him on his butt. And for the rest of round two, he's completely discombobulated.
He is his entire attitudes change, all that, that speed and ferociousness and velocity that was looking like it was going to give Usman trouble, that was gone. And at one point, it looked like he was not going to make it out of the second round, all from a jab, from a jab. So he makes it out of the second round. The third round in, his coach, again, says to jab, focus on the jab. He comes out, same thing, jab, jab, jab, really messing Gilbert up. And then, finally, just 34 seconds into the third round, he hits him with a jab that just puts him on his butt, knocks him out. And they call the fight, and Usman retained his title from a jab.
Now think about this for a second. Think about what this means. If his coach would not have seen what was happening and not coached him, and if Usman did not listen to his coach, that fight could have gone a completely different way. I'm going to tell you again, I'm not a professional fight caller, or I'm not a professional fighter, I'm an amateur fighter at best, but based on what was happening in that first round, if things would have continued to go that way, it definitely looked like he could have lost that. That's what I was assuming. I thought we were going to see a new champion, but when he came back in, he listened to his coach. He didn't do things wild and sexy. He jabbed, and he won.
Now, here's why a coach has an, especially in business, a coach has the ability to see things without emotion, without all the head trash that you have in your brain. And this is why I have a coach. I have coaches. I have a speaking coach. I have an investment coach. And I always say a coach without a coach or consultant without a consultant is a hypocrite. You know, and here's the thing is when you're in your business, and I've said this a million times, it's way easier for me to help come up with marketing ideas or problem-solving with somebody else's business than with my business. Because when you try to come up with a solution to a problem to your business, you have your entire life to think about you have the history, all the emotional things that have happened in your entire life that have just caused you to have sort of a cloud over your thoughts and really close your eyes and think, think about the last problem that you had. Close your eyes for a second, and think of all the things that ran through your head when trying to solve that problem. Probably many of them didn't have a lot to do with that problem.
Or they were feelings where they were emotions, or they were, you know, Oh, well, when I did this, that didn't work. Well, you know, I know, but then there's this, and there's just so much extra going on because it's your life, your business, your baby, your emotions that it's hard to make a clear decision, just like when you're in the ring. And you know, I've been in the ring before I've been to competitions. I've been at tournaments where I'm listening for my coach because maybe I don't see something. I'm right there. I've got sweat in my eyes. I've got, you know, somebody's on top of me or whatever. And just like those fighters, they can't see the full 30-foot view picture. But the coach in the room, in the corner, looking at the entire fight, he can, he or she can see all those things.
And so when they coach you, it's because they have a different perspective. They have a much more logical and non-emotional perspective. They're not the ones that just got punched in the face. They don't have sweat in their sweat or blood in their eyes. They're not angry because the other guy talked trash in the middle of the fight. They have a clear head. And so in business, when we give advice, and we're the consultant, we're able to give advice without all that extra stuff in there clouding our vision. And when you receive advice, you're receiving it from somebody with a clear head who's already been there. Who's already done that and is able to coach you without letting that get in the way and cloud their judgment. And that's what it comes down to the cloud of judgment when you're in the stuff.
And that's that metaphorical sweat is in your eyes. It clouds your judgment, and you need to have somebody there a second set of eyes that can give you the perspective that you need because their judgment is not clouded. It's the same thing for me, you know, I go to make an investment. I remember one time I got very emotional about this investment. It was an apartment building. I thought it was great. And when I had my investment advisor look at it, and he ran the numbers, and he's like, this is not great, at all. But I was so excited, and he's like, I know you want to own your first apartment building, but this is not a good investment. And so I listened to my coach, and I did not buy that. And then I ended up putting my money in something else a little bit later, and it produced very well with a lot less headache.
So this is why you need a coach. If you're in business and you don't have a coach or a consultant, or you're at least not in a mastermind or something. You're just trying to do it on your own. It's you're doing yourself a disservice, a massive disservice, and I get it. You can read books, you can buy courses, understandable, and maybe there are some things that the coach will teach you that you didn't know. Or maybe you know everything. Maybe even that coach doesn't have anything new that they can necessarily teach you. But at the end of the day, that second set of eyes is worth its weight in gold.
Now at getclients.com, we have a ton we can teach you. I mean, we've made it our life's work to master getting clients for course creators, consultants, mastermind owners, software creators, professional services, agencies. You know, we even have a client that we help who shoots high-end music videos. We help them get and close clients. I mean, if you need clients, that's what we help you do. And so there's a ton we can teach you. But more importantly, when you're in our group, we're able to give you that second set of eyes so that when you have blood and sweat in your eyes and the left eye's puffed up and it's almost closed, and you can barely see out of it. And the other guy is talking trash and, and things going to take your belt and he's kicking me in the face, and you're not thinking clearly we're here to give you that clear-headed direction and guidance on how to solve the problems in your business and grow your business. So that right there, I believe, is the single most compelling reason why everyone, including myself, needs a coach, if not multiple, just like fighters have multiple.
So that said, you know, if you're interested, you can go to getclients.com. We have a ton of free information to help you decide if we're right to work with you. That includes my best-selling book, Digital Millionaire Secrets, you know, webinars, training that we have, you know, podcast episodes like this. Blog posts and YouTube videos and all that good stuff. So check out getclients.com, and you know, hopefully, we can help you. And even if you don't choose to work with us, choose to work with somebody. Get a coach so that you have that fresh set of eyes. I hope you enjoyed this episode, and I will see you in the next.