Hey, everybody. In today's episode, I'm going to be talking about the single most important lesson. Every entrepreneur should learn from Conor McGregor.
Probably thinking I'm going to be talking to you about Connor's whiskey or his clothing line, or how he leveraged his fame in the UFC to build businesses. But no, that is absolutely not what I'm gonna talk to you about. Okay. In fact, I'm going to go back to a fight that he had years ago with Jose Aldo, because this right here, what happened in this fight is exactly what happens to most entrepreneurs that were doing well. But then all of a sudden, everything falls apart and they just can't figure out why, even though they're doing the same thing they did before, they just can't figure out why nothing is working. So have you ever felt like that this right here is going to help you? So in, I forget the year, but basically there was there's Jose, Jose, Aldo, right? And he was the featherweight champion for years, 10 years, over 10 years, this guy was the champion or just for the sake of accuracy, he didn't lose for 10 years.
I'm not sure if he was the champion for 10 years. I thought he was a champion for 10 years, but I don't specifically remember, but either way, the guy did not lose a fight for 10 years. And he was the champion for a long, long, long time. It might've been, it might've been the full 10 years. Anyway, the point is the dude was a baller. He did not lose. And Conor McGregor comes along. Now, Connor on paper was not really anything compared to a lot of the guys that Jose had already fought and smashed, but this guy, Conor McGregor comes in and just he's trash talking. And he's just messing with all those so bad. I remember one interview in the middle of the interview, Connor grabbed his Jose's championship belt and just like ran off with it. Like he just screwed with him so bad.
And Jose was normally a very calm fighter, very calculated, very strategic. And every time he came into a fight, he would win because he would be very careful. He would select his shots and he would let strategy win the fight, not brute force, strength, or brawling. And Connor is a counterpuncher right. Connor thrives on people who come in swinging. That's how he wins. If you come in swinging while on Conor McGregor, he's going to knock you out. That is his specialty is his counter punching. So when the bell rang and it was time for Jose to come out, it was a much different Jose Aldo. Instead of coming out cool, calm, and collected, he comes out swinging for the fences. He was so angry at Connor. He let Connor get in his head so bad that he came out and he was not his normal self.
And he swings for the fences. And when he did Conor McGregor knocked him out cold in under 13 seconds and won the featherweight championship. And Jose is not won it back. At least at the time of me saying this has not won that belt back and also lost other fights since then, what the hell does this have to do with being an online entrepreneur? Well, it's simply this sometimes when things are working well and you know, you're, you're doing your thing. If something small happens and it gets in your head and when it gets in your head, it makes you think that everything is wrong and that things aren't working and you need to change things. And then you just get all out of whack. Okay. I talked to one of the guys in my elite mastermind who actually went on vacation. Recently, everything was going great with this guy.
And he was running an agency is doing cold calls to clients, too, which in those industries, he had previous results and he was doing really well. And he was landing clients left and right. And everything was great. When I talked to him before I left, everything was great. And then I go on vacation, I'm gone for like 10 days a comeback and the guy's freaking out and I'm like, what's wrong? He's like, I lost all my clients. What do you mean? You lost all your clients? Apparently he had some bad luck and a couple of clients left and then I don't know how it snowballed, but he lost several other clients. And he only at about 10 or 11 clients, not, not a crazy amount, but something happened. And the stars aligned, you know, one company moved to a different state and they decided to, you know, take a break.
And then another one had something happen in their company where like their partner stole money or something. And so just all this weird stuff happens. And basically he lost all his clients. And so he's, he's like, Oh, you know, I'm cold calling and I'm not making sales and stuff. And I'm like, man, I'm like the only reason you think that is because you let, what happened, get in your head. You let it get in your head. Okay. And if you just, didn't, didn't focus on that. And you just, it's the same thing you did yesterday. And the day before, and the day before that worked, it's going to work the same. But when you get that on that first call and they don't buy, you're like, Oh my God, everything's, you know, and I've had that happened to me before. I've had similar things happened before.
I remember when I had a course that was selling and it was doing really great. And then I introduced a tripwire to it and it wasn't doing it, which is a little teeny product you sell before they buy the main product and something in that product turned them off and they stopped buying. And I was like flipping out. And I was like, Oh my God. And I thought all of, like, I didn't realize that it was just that one thing that they bought a product. And for some reason, there was something that happened in that product that made them feel like they could do the whole thing themselves or whatever it was, or maybe they wanted to master that first. So they didn't buy the main core, whatever it was. But I started freaking out and I started thinking like, Oh my God, maybe people don't like me anymore.
Maybe people are sick of this. Maybe too many people are selling it, blah, blah, blah, blah, blah. And I was like, crap that, you know, and I felt just like, just like this guy, probably just like Jose Aldo and our sales went down and everything was going to crap. And then I just decided to like refocus. I took a whole day. I didn't do anything. I just relaxed. And I really recentered. And when I recentered, I thought to myself, you know what, let me just work backwards. Let me just do what I was doing. So I shut off that tripwire. And I just went back to what was working before and like that sales picked right back up. And so the solution was just to fix that one thing. But because I was tripping out, I didn't see that clearly. And you know, perhaps Jose was tripping out as well because he's freaking out.
He wanted to tear this. Guy's head off. When, if he would've just went, man, you know, this is a fight. Like any other, I'm going to come out cool and collected. I'm gonna beat this guy. He may have won. Or after he lost that fight to Connor, maybe he could have come out and he lost other fights maybe instead of, you know, coming out and letting that get into him. Hey, I made a mistake. I came out, I didn't do what I normally do. I came out swinging. I should've come out cool and collected. So this fight I'm going to come out, quote-unquote. And maybe he would have won, but see, that's what happens to us. Sometimes we get freaked out and we don't just think clearly. Okay. And so that's what I, you know, that's what I told my class. Dude, go back to what you were doing that was working.
Take a breath, recenter. You will think more clearly you'll get back. Like if you already did it once you can't tell me that you can't do it again. You know? I mean, the only time that happens is if you know, you're selling cigars and the federal government banned cigars. Okay, well, yeah, you're screwed, but that's not the case here. And normally it isn't the case. So the thing is if you've ever dealt with something like this, you just have to work backward and you just have to focus and just stay calm because I promise you that 99.99999% of what's happening to you is your reaction to what's happening. Not what's actually happening. It's the emotional byproduct of your reaction to it. The fear, the panic, the anxiety, it's all about your reaction to external stimuli. If no one ever told you that lost those clients or that your sales went down or whatever, or if you were in a fight, you got amnesia.
Nobody told you that you lost. I'll bet you that when you went back and did that thing again if that stuff wasn't there in your head, you would have performed just as well as you did before because that thing was not in your head to mess with you. Okay? If you let things mess with you that right there is more impactful than any tactic. Any email copy, any webinar trick, any Facebook or YouTube ad technique, letting things get in your head or not get in your head will serve more of a negative or positive impact prospectively than any little teeny tiny technique or method or, or what have you. So what I want you to take away today is that the most impact comes from upstairs. So keep that place clean and tidy. I love you guys. I'll see you in the next episode.