Hey everybody. In today's episode, I'm going to share Michael Jordan's strategy for dealing with failure and how to apply it to your online business.
So let's say we've all had to deal with the inevitable, uh, news of failure, right? I mean, you're trying to build a business. You're, you're letting even a business, just anything. You know, whether you're being an athlete or a, uh, artists, w w at some point you have to deal with failure. In fact, you have to deal with failure probably 10 times, 20 times, 30 times, a hundred times more than you have to deal with success. And the problem is so many people use failure as an excuse not to be successful, not to pursue success, or as an excuse of why they never had success. And what I'm going to do is I'm going to show you Michael Jordan's sort of formula, if you will, because at the end of the day, you got to remember that sucks that failure. You don't, you gotta get over yourself. You're not special, okay?
Everyone has to deal with failure. People get this thing in their head where feel your male is their unique to it as if nobody's ever dealt with it before, right? No success ever came that wasn't proceeded by failure. And failure is simply data. It's data you can use to create that eventual success. Thomas Edison, you know, reportedly failed 10,000 times in creating the light bulb, and that's, you know, a reason why we have the light bulb because he did the failing to find that thing, right? Thankfully, creating a successful online business is nowhere near as difficult as inventing the very first light light bulb. But you've got to remember, anyone who wants to do things of value in life will fail. You can't take it personal. People don't hate you. Your marketing just wasn't effective. That's it. If somebody didn't buy your product, it wasn't because they hate you because your marketing wasn't effective or something in your business was incorrect.
You just gotta fix it and dwelling on it is all time that could be spent fixing it. You've got to remember, and this is, I'm not saying this to sound like, you know, conniving or, or, or, or, or scammy cause I guess it could be taken this way, but you don't need approval from others. You need their credit card number, bottom line. Now when you get their credit card number, you better make sure you deliver a fantastic product. But the point is it's not approver will seeking it's sales. It's businesses growth. It's, you know, it's making that person believe in you enough to buy your stuff. So let me go over. Um, how have you failed as a catalyst to success? Michael Jordan, I'm gonna just say this quote. He said it best. He said, I have missed more than 9,000 shots in my career. I have lost almost 300 games on 26 occasions.
I have been entrusted to take the game-winning shot. And I missed, I have failed over and over and over again in my life. And that is why I succeed. So that right there shows you that at the end of the day, at the end of the day, failure is stepping, stepping stones to success. And people that truly fail are not people that fail to do one little mechanical thing in the whole process. They're people that use failure as an excuse to stop, to stop moving forward. And let me give you an example from my own business. Um, one thing that I've learned from failure is that you can really create a process from it. So we decided to create, and this is a recent failure of mine, um, we decided that we were gonna put together this, uh, this like high ticket event. And my idea for it was to, you know, I won't, I won't mention the idea because then I know that somebody somewhere will listen to this podcast episode and say, Ooh, I would buy that and then I'll get it in my head that I can sell it.
But I came up with this idea for an offer. And so what we did was we put together a little 10 minute VSL video sales letter and we threw it out to our list and we made the offer. We booked about 15 phone calls with our top closer and we went over the offer with them and we saw that if, if people would take it, and the thing was no one took the offer, nobody said yes. And based on the fact that these were warm and a warm audience, people that have already bought my product that have already spent thousands of dollars on my product when presented with this offer, with our top phone closer, everybody said, no, told me something. Plus the reason everybody said no was very enlightening to me as to why the offer wasn't going to work. And so we decided not to do it.
We stopped and we reevaluate it. And that's something that I've learned from failure is that failure will happen, but you can, you can process it, um, in different ways so that it doesn't take up too much of your time. I'll give you another example. When I created my first online course, I spent literally like three months creating the lessons. I created the product first, right? And when I went to launch it, it was a massive failure. And I had spent months doing this and I did, I barely sold any copies. It was terrible. So I learned from that. So the next time I sold my course, uh, it was a different offer. And what I did was I did what I call a Beta launch and I did, I threw together a whiteboard webinar. It's where I don't take the time to create a bunch of slides and do all this crazy stuff.
I just, Hey, I announced the Webinar, I get people. In fact, one time I did it, this was my iPhone, right? I didn't, I didn't even, I didn't even use like screenshare or a fancy camera or anything, but you know, it went live in a Facebook group. I had. And um, we made the offer and people bought and I just made it really raw. I just went through it real quick and I just made the offer and I, I did the basic draft of what my marketing would be. It wasn't refined, it wasn't polished. But the thing was because it was, uh, it was the right offer to the right audience at the right time, even though it wasn't super polished, people still wanted it and they bought. Now I offered it for a 50% discount. Um, so there, there was the discount in there as well, but people still bought, they still handed over their credit card number.
And when they did that, it showed me that this was something that could work. And if it didn't work, it wouldn't be a big problem. Cause then I wouldn't go spending months creating something that would never sell. But when I did create it, um, after I had sold those initial copies, that, and, and the promise was, hey, you know, we haven't created this, this program yet, but we are going to start filming it next week. And what we're going to do is we're gonna allow you to come on and we're gonna allow you to watch it being filmed live and we're gonna teach it to you live and we're going to answer questions. So you get the advantage of not only a 50% discount because it's a presale, but you also get to answer, ask questions live on the training. And people love this and they bought it.
And that first program, it was a, it was a program on, um, uh, how to run ads for local business, Facebook ads and [inaudible] program that didn't sell prior to that was a course on blogging, how to make money blogging. And the the one that didn't sell the blogging one, you know, spent three months and just wasted my time. The one where I pre-sold and I sold at first, uh, that did well. And we ended up doing $48,000. The very first Webinar, uh, you know, after I had pre-sold it sold a few copies, knew it would sell, then I took the time to create the course. Then I did a webinar launching it at full price at 48 grand, did an encore, about 10 days later, did 52 grand, made a hundred grand in about a 10 day span. And that told me, all right, this is it.
I then put that on autopilot using an Evergreen Webinar that ran 24 hours a day, seven days a week. We did $1 million in the first five months. Uh, and then scale that up from there. And last February we hit $1 million in site one month. Um, so just to show you how you can use failure as a, as not only a stepping stone to success, but as well you can, you can systemize it and, and, and make a process out of it. It can happen. And you know, since then I created a, a program, a coaching program called sold out courses. And I've been teaching people who want to sell their knowledge and their advice online how to do that. And one of the things we teach is how to systemize failure, how to literally systemize and create a process out of failure so that if you're going to fail, you not only fail quickly and get it out of the way, but you don't waste time within that failure and you use that failure to tell you exactly what to do to succeed for sure the next time.
And it's very systemized and processed based and it's, it really, really works. I love it. Um, and it's just really shown me that this game is evolving. The online business game is evolving, but you'll have to evolve with it. And, you know, I just, uh, you know, I see stories like Michael Jordan, the Wright brothers, Thomas Edison, and those inspire me. Those inspire me to keep going. And, and thankfully I had heard of stories and, and you know, things like that, that, and it, it gave me that little bit of extra to keep moving. And so let me just tell you, whether it's Michael Jordan or Thomas Edison or the Wright brothers or me, who've inspired you to take that, that failure you have. And not let it stop you, but instead let it teach you. Then you're on the right path. And if you can learn to systemize it and create processes out of it, well that's a whole different game. So I hope you guys enjoyed this episode and just remember, keep on keeping on it because absolutely no success ever happened without massive failure. First, you're on your way, so you guys soon