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In today's episode, we're going to be covering yet another insane objection. This is one that I get a lot. It's called. I'm just at the idea phase. Once I get my idea, I'll join. That's what we cover in today's episode.
All right. So here is an insane objection that I get a lot or that my company gets a lot. And just to be clear, every once in a while, I'll do a podcast episode where you know, the theme is insane objections, and they're objections that a customer might give you that just don't make any sense. And, and I'd like to break those down and talk about them.
This one is one from my offer that, you know, may not apply to everybody, but I think just understanding, you know, how we work through it will help you regardless. So the objection is I'm just at the idea phase. Once I get my idea, I'll join, or a similar objection is, you know, I don't have an offer yet. You know, when I figure out my offer, I'll join. Now, as a company, we help people to you know, create online courses, a coaching program, sell their service. Let's say you have a done for you service, and you want to charge high ticket and really provide a good service, but you're struggling to figure out, you know, how to put together the messaging for your offer, regardless if it's a course, coaching, consulting, an event, service, you know, maybe you're even a tax accountant looking to give tax guidance. Regardless of what it is, most of what makes these things work and makes people want to buy from you is your offer and how you articulate that offer.
In other words, messaging. Now, when people come to us, a big objection that we see over and over again is, you know, well, I'm just figuring out my idea. So like, let's say you have an online course, or you have a consulting offer, or maybe you're going to do this event that you want to charge people to come to.
What have you, you may be thinking, okay, well, what should the offer exactly be what should the messaging be? What, you know, what should my idea really be? And the funny thing is with our program, we literally have an offer creation coach, like part of the program. And one of the biggest, you know, most important aspects is getting your idea solid, having a solid well-crafted offer, and having the messaging behind that. And that's what makes things like Facebook ads and emails and webinars and all that work super easy. If you have the right offer and the right messaging, all that other stuff becomes super easy. It's when you don't have the right offer, and you don't have the right messaging, the things like ads and emails and webinars become very difficult. And let me give you an analogy as to why.
Imagine you went and you wanted to build a house, okay? You're going to need to hire an architect to design the house. And then you're going to need to hire a contractor to look at those blueprints and actually build the house. So the problem with most entrepreneurs, and I imagine you could, you know, you could still translate this to other industries, but the problem is entrepreneurs and, and internet marketers, especially, they want to build a house without hiring an architect. They literally just want to go to a contractor and say, build me a house. And they don't want to hire the architect. Now, what do I mean by that?
Well, if you come to me and you say one of two things, you say, Hey, Dan, I'd like to join, but I'm not going to hire you to help me craft a great offer, craft great messaging, and make sure my idea's good. I'm going to go do that myself. Something that I have no idea how to do otherwise, I would have already done it.
And I'm going to figure that out first, then I'm going to come to you, and we'll get to work. This makes no sense because, well, every single time we have somebody do that, they come in, like alright, I got my offer. And then we look at it and go, well, it's kind of, it's kind of trash. We got to fix it. And then they go, wow. I see that. I see what I did wrong. Thank you so much. I wish I would have joined sooner. Yeah, you know, I mean, because we have the architect and the contractors here, you know? If you really are dedicated to building a business, then you need to hire somebody to help you. It doesn't have to be my company, but the point is, you got to hire somebody from the beginning because you need an architect.
You need somebody who is going to help you develop the offer from the beginning. And, I understand, you know, it's nerve-wracking to spend a bunch of money on getting a consultant or a coaching program when you're not even sure what your offer will be. But, you know, again, would you build a house without hiring an architect? You know, no, you wouldn't.
Now, the second thing that we also see on the flip side of this is people will say, Oh, no, I got my idea, it's great. It's awesome. You know, it's good to go. And then they join. And then we look at it, and it's not awesome. It's not great. And we have to fix it anyway. Almost every single person I've ever had come into either my mastermind or just our main client coaching program has always had an issue with their offer.
Even people that were already at a million dollars, I've literally had people already had a million dollars come in and say, you know, Dan, I'm stuck at like, you know, a hundred grand a month. You know, we've made about a million, but I can't scale to two or three or four. And then we look at it, well, there's definitely an issue with the offer, blah, blah, blah, blah, blah. And that makes everything else a lot easier. And it makes scalability a lot easier because, again, most people want to tell you that scaling is about a technique, a system, this, and that. And it's really not. It's about how well, and this is an unpopular opinion. Nobody wants to say this, but it depends on how well you do things.
The things that have made me scale more than anything in this industry are not so much doing things differently, they're doing things better, but everybody wants to focus on systems instead of skills. And that's why most people will remain poor. I know that you don't want to hear that, but that's the truth. Okay. You can't just, I mean, look at all the people that they, Oh, you know, we're going to do challenge funnels. That's the flavor of the month I'll do just do challenge funnels. And then the next month it's, oh, no, let's do virtual events. And then the next month, it's oh, no, we're going to do a three-video series. And it's just for years, you know, it started out with the three video series. At least this is in the internet marketing space. First, it was three video series. Then it was webinars. Then it was, you know, challenge funnels and probably a bunch of stuff in between, summits. And the thing about it is it's the same people that are doing all of these different methods are still in the same spot.
You know, some people are doing great, but here's the thing, the skills that make all those things work are the same, a good offer, good messaging. So if you have a bad offer and bad messaging, you're going to do all those things. And they're still going to suck. If you have a great offer, great messaging, you can do all those things, and they'll probably all succeed very well.
The point is that the most important thing is your offer and the messaging. And if you're not willing to hire somebody to help you with that, your house is going to fall down. Cause what happens if a contractor builds a house with crappy plans? The house falls down. It doesn't matter how good the contractor is. The house falls now. And so, you know, one of the things we do on sales calls and in our marketing is we tell that analogy.
We say, listen, would you not hire an architect to build your home? Would you just go right to the contractor? No, because the house would fall down. And then we give some examples as to some people who, I can't tell you the amount of clients that have joined the program and said, you know, Dan, I waited a year to try to figure out my offer, and I couldn't figure it out. I finally joined, you guys figured it out in one call, and now I'm at like, you know, 50 grand a month or a hundred grand a month or whatever. I mean, you know, or, and even if you're just a, more of a newbie super even 10, 15, 20 a month, I mean, the point is is that this is an insane objection because it makes no logical sense.
It is only set out of fear, not out of logic, because if it was, there's no reason for a human being, an entrepreneur, to say, I don't want to hire you to help me figure out my idea, my offer, or my messaging. I only want to hire you to help me sell it. Either you have a brain injury, or you're not actually speaking out of logic. You're just fearful. And I get it. I totally get it. Fear can control all aspects of your life. It can prevent you from getting married. It can prevent you from finding love. It can prevent you from moving up in your career. It can prevent you from investing in yourself, give you a perfect example of fear.
Everybody was afraid of Bitcoin. And so nobody, you know, you know, tons of people did not invest when it was $500 when it was $10,000. Now it's fricking 55 grand. So, you know, and I've invested in Bitcoin at multiple points, even at like 53, because, and you know, when it dropped down to 42, I wasn't scared because I knew it's a normal pullback, and I kept going up. I didn't let fear rule my life and cost me things. Just like, you know, recently I spent about $15,000 developing a music video for this new webinar we're doing, because we're expanding to not just help, like course creators and all that. We're expanding to help, you know, agencies and done for you services and, and professional services. And so we filmed this over-the-top music video, and I spent like 15 grand on it. And you might say, well, Dan, you could have filmed something with your iPhone. You didn't need to do that.
Well, I want it to go viral. I want it to really blow up. And so I don't mind spending 15 grand on it because look, let's say I've spent 15 grand on that. It doesn't do well at all. Well, now I know, but let's say it works. And so now I go, Ooh, I'm going to do more of these. I'm going to do more of these funny, you know, over the top things. And you know, but if I never did it, cause I was afraid, I might miss out on something amazing. And there have been tons of times in my life where I early in my life, where I haven't done something cause I was afraid. And then, you know, as I grow, I do more and more things that I'm afraid of, and they work out great because what's often on the other side of fear is greatness.
And so I encourage you to not let fear rule your life, especially when it comes down to money. I mean, money always replenishes, right? I mean, look at what we got going on. You lose your job. You get a check from the government, right? If you have a job, if you blow your money at the bar, you get a check two weeks later. If a pandemic hits, you get a fricking check. Money always replenishes, but time doesn't. If you don't take steps to grow your business now, because you're afraid of investing, because you're afraid of putting your idea out there because you're afraid of criticism, blah, blah, blah. Well, you're going to lose that time, and time never comes back to you ever. You miss your son or your daughter's first baseball game because you were busy working your second job.
You never get that baseball game back ever. It does not return to you, your daughter's dance recital, your kid's graduation, your anniversary that you could have gone to The Bahamas, but you didn't quite have enough money, whatever it is, those moments are gone forever. They do not come back. Time is literally the most valuable thing in the world because it cannot be reproduced. It cannot be moved. It cannot be replaced once it happens, it happens, and it's gone, period. It is finite. And so I encourage you not to let fear rule your life, but this is one objection that we hear a lot.
And I hope by listening to this episode, you can get some ideas for how to overcome it with, you know, with your business. And you know, what, if you're somebody that's considering my program or working with us in any capacity and you've thought and, you've had this objection. Maybe this podcast episode will give you a little bit of insight into why that's the best time to invest when you have an idea. And it doesn't have to be with me. Look, I'm not trying to sell you on me on my company. If you need help, get help from somebody. It doesn't have to be me.
I think we're the best in the world at it. But hey, the point is, is that the deeper issue here is that you invest in something, in someone, in some company to help you grow your business, if not us, then somebody else. Because if you're not doing that, you're letting fear rule your life. And you know, if you want to hop on a call with my team and see if we're a good fit to work together, here's what I'll tell you. If we aren't a good fit to work together, we can recommend somebody that we think would be a better fit. We do it all the time. So I think you just need to make that step or take that step and stop letting fear rule your life because I stopped letting fear rule my life, and my life has changed dramatically. So I hope you enjoyed this episode. Don't forget to subscribe, and I'll see you in the next one.