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Hey everybody. In today's episode, we're going to talk About how to stop laziness from spreading like a disease in your business.
All right, so this is a subject that I have been super passionate about for a long time. I have always been one to get really annoyed by and to be quite honest with you, not take period people seriously, that when you're conversing with them, whether it be over a comment or a text message or whatever they spell things like instead of saying true, T. R. U. E., they say like T. R. U. Well, I'll tell you what this has to do with laziness in your business in a second, but think about this... it's one letter, right? You literally that lazy that you think like do you use one letter? You're going to spell true “tru” instead of “true”. That's insane to me. The amount of pure, unadulterated all laziness that happens there. Now you might think, oh Dan, well that's just so frivolous. It's just how people text, blah, blah, blah. But here's the thing, I've never, I very rarely meet millionaires that do that, like unless they're like a rapper or something and they're doing it because that's kind of like part of the culture of, of you know, the whole rap game or you know, if you're trying to sound cool to the... like I could see like Gary Vee doing that just so he sounds cool to the 19-year-old audience that, that he has or whatever, you know, that's fine if there's like an intentional reason, but if you are literally just doing it because whatever. Like, first of all, it doesn't make you sound smart and second of all it's just lazy and that laziness will permeate throughout your entire life.
I was recently on a coaching call with one of my students and they showed me their outline for their digital product, for their online course. And it's an outline that, you know, what, module one lesson, one lesson, two lessons or all that. And he comes on the call and it was his day like it was his time to, to get proper, you know, feedback on his outline so that he could start recording his lessons and whatnot. And so I'm on the call and I noticed that the outline, none of it makes any sense. It's almost as if he created his outline for his reference only. And I said, my man, I said, I can't give you advice on this yet because I d none of it means anything. Right? Like there was, there were titles of lessons that had a comma and nothing after the comma, like just this lonely comma that just was there, you know, for no reason.
And you know, I gave him this, this, this, this speech. And I basically told him like, listen, you must get used to putting in effort because if you in any aspect of your life are lazy and you don't put in the effort, that will trickle down even subconsciously to other aspects of your life. So imagine if you came here with a properly done outline where you actually put effort into it. I would have been able to then put effort into giving you a response and helping you. And now instead of waiting till next week to come on the call again, you could have got started right now on my advice, but I couldn't give advice because all of the lessons were just not like he didn't even know what it meant. Right. So the thing is like when I sit down and I outline something for a potential program or an idea, Aye literally put so much effort [inaudible] just that I, if I like if I have a lesson that's called you know how to set up your own call center, right?
I wouldn't just say that like he had, he had a, a section, it was called something like call his, you said call center, right? And I'd be like, no, no. It should be called how to set up your own call center so you can close sales every day without being in the office. Right. Because the thing about it, if somebody is like about to watch a lesson and they could watch the lesson or they could watch football, if it just says call center, Oh watch football. But if it says how to create your own call center so you can close sales without ever being in the office, it's like, oh man, I really, really need that. I really need that. I have to have, I got to watch this lesson out. Then people watch your lessons, they get results, you get testimonials, you sell more of your stuff.
Effort permeates your life, your relationships, your business, everything. I put [inaudible] massive effort [inaudible] everything I do in the people that I've learned from that have really impacted my life have also put massive effort into every aspect. I put massive effort into taking a shower. Like I have a whole system for taking a shower where I wash my naughty bits first with just the bare soap, wash the soap off, rinse off, then put it was shampoo in my hair. Then wash my body with a proper loofa or whatever that thing is that like, you know, gets the dead skin off. Then I rinse off. Then I put, you know, or rinse my hair off. Then I put conditioner in my hair. Then I rinse the rest of my body off. Then I get out of the shower, I dry off the best I can.
Then I take a like a hairdryer and I dry up in the naughty big cracks and crevices because I don't want to be all moist down there. When I put clothes on. I live in Florida, so if you walk outside and you're not fully bone dry, the humidity will just latch on to whatever moistness you have inside of your clothes from the fact that you just got out of the shower and you'll be gross all day. You'll feel gross. You just, you won't feel confident talking to people because you're sitting there and you know you got your chafing. It's just terrible. Right. So even something like that, I put ma, I dry everything before I put any clothes on. Everything is super boned or I know that sounds ridiculous, right? Like Danny, you put that much effort into your morning shower. Yes, I do.
And I shower twice a day because I want to feel good when I go. Like I have assisted by everything. That sounds crazy. But if I put that much effort into taking a shower, imagine how much effort I put into my business and I'm sorry, but the type of person that will put that much effort into their business is not the type of person that spells true, "tru". Okay. Like I'm sorry, but if you, if you spell it k with a k instead of okay. Or You, I just like how are you going to start a business and act like that? Nobody's going to take you seriously unless it's like some sort of trendy business where, you know, like I said, like rappers, right? Like they have to talk like that cause that's like part of the whole like rap. I dunno, I don't really listen to rap so I don't exactly know the terminology, but you know, just as in like rock, I listen to rock music.
I just didn't like rock music. There are certain words you use or certain things you do that fit with the culture and almost becomes like a sales technique for your brand or your album or whatever in those particular cases. Fine. I guess you don't spell like you never, I went to elementary school. But the bottom line is it's more about your willingness to put in the effort, whether it's, you know, and I'm not talking about typos. If you make an honest mistake that's called a type, I make typos all the time in my copy and stuff. I don't, I really worry about that because it's, it's a mistake. But when you intentionally spell something wrong, it's terrible and you know, it's not, it's, it's outlining your programs. It's, it's sending an email or I'll give you another example. I get messages every day on Instagram and somebody will be like, hey, Dan wanted to reach out, I thought we could connect or hi, hello.
Like I'm not going to respond to that. You know, much crap I have to deal with during the day. I get hundreds of messages a week, probably a lot more if I checked my filtered folder. Like if I want, if I remember, I can empathize with this cause I know what it was like when I was a complete and utter nobody. I still think I'm not really anybody special. I just no how to sell stuff online. But you know, I was a complete nobody and I would try to reach out to other people to network or whatever. And I remember in the beginning I would say stuff like hi or hey, and then I really thought about it and was like, wait a minute, why would somebody respond to this? You know? So I started trying to say things like in one sentence, like, this is what you will get out of talking to me.
Right. And so just today somebody sent me a message and they're like, mmm, they pitched me on something and it was something to do with like Instagram, you know, marketing or something. And they literally sent me a video. They like, they took a video that I had posted, they cut it, they made it like 30 seconds and they turned it into an Instagram post and they were like, hey, you know I made this video for you. Here it is. And I'm like, whoa. Like I have to watch this. Like they made a video for me and it had a nice caption. So I watched it and it was good. And so that opened the conversation. I talked to them about potentially, you know, outsourcing some video work for me. So you see what I'm saying? Like that dude put effort into talking to me. If you send me or anybody that you want to get ahold of a message and it's like, hey, Hey Dan, we should connect. Hey like, nope. Well, what is that like? Nobody's going to respond to you. I'm not going to respond to you. Nobody's going to respond to you because you're not providing any reason, any incentive, no value. You put no effort if, and that's the other thing. If somebody puts no effort and to try and get ahold of me, I'm going to put no effort in and responding to them because it shows me what kind of person they are. And I'm not saying they are bad person, I'm just saying they're a person that is truly unaware of how lazy they're being. And that is what I'm trying to say is that laziness is laziness. It's like a disease, right? If you get cam, if you start to get cancer, like a buddy of mine a good buddy of mine, Cody Neer, he sells e-commerce courses and he's a big e-commerce guy.
I saw him a few weeks ago and he told me that he got, they found like a, a piece of skin cancer of some or some, some, some sort of cancers thing in his chest and they had to like cut it out and they got rid of it. Right. And if they did not get rid of it, it would spread to his entire body and it could kill him. But he caught it early and he got rid of it. So I'm super, super happy about that. He's a good friend of mine. I'm, I'm glad they caught it early and he's okay. But the point is is that little piece of small as it is was cancer and how the ability to spread to his entire body and potentially kill them and laziness is very similar. It can spread like cancer if you are lazy and how you text if you were lazy in how you try to get ahold of people on Instagram or email it if you're even lazy at taking a shower, right?
Your pro that is going to permeate your entire life, your business, your relationships, your parenting, your workout, every aspect, your life besides sleep, hell, even sleep. I mean you got to put effort into a proper sleep. I spent $600 on ordering so I could track exactly how good of sleep I'm getting so that I could make better decisions in my company. That's an effort I didn't use to you put that much effort. And I also didn't, you said how what I have now, so the point here is that you cannot let, if you find laziness in your life, you have to cut it out like a tumor. You have to pretend it's a cancerous tumor because it is, it will spread if you don't get rid of it. So find it aspects of your life as insignificant and trivial as they may seem. And ask yourself, am I being lazy here?
Cause I'm sorry, I've never met a multimillionaire that texts like that. I've never met a multimillionaire that's smelled right. Like I've never walked in and met somebody who's like a, a top business guy that wasn't cleanly shaven with a nice tailored suit. You know? I mean I guess, I mean maybe like post Malone or something. But again, we're talking music artists is a totally different thing. My point is that put effort into everything, everything put effort into it, does not lead that. That that seed of laziness starts sprouting and developing roots. Because once those roots set and take hold, it's extremely difficult to pull it out. You're going to need a truck and are chained to pull that out of the ground. All right. Do not let that happen. Put effort into it. Absolutely everything. I remember one of my sales mentors from when I used to do sales back in the day, I worked for DIRECTV.
I worked for a water softener company. I worked for a lot of sales companies, but one of my mentors, he said, if you look good, you smell good, you sell well. And I didn't really know what that meant except just looking and smelling good and, and you know, but I, I get it now. It's like if you're trying to sell me something right and I'm supposed to trust your company and you can't even shave properly, you can't even smell good it, you know what I'm saying? Like that's just crazy to me. You go out and you buy a, it's like, it's like when I see somebody who's bought a really nice jacket or a pair of like $400 designer pants, but they didn't spend the extra like $30 to go to the tailor and get them tailored. That tells me like, Hey, you somehow scratched together 300 bucks to buy those jeans, but clearly you didn't have enough money to get it tailored or you didn't care enough to get it tailored.
What does that say about you? You know what I'm saying? Like it's like the guy that, that, that you got inherited, the Rolex did, did he earn the Rolex or did his dad just give it to them? You know? And that permeates through your conversations, right? I used to, I, and trust me, I used to think like, oh, I can do whatever I want. I can dress however I want. I mean, I'm a metalhead. I've got tattoos on my arm. Like I listened to rock and metal and, and I go to metal shows and I always used to wear Metallica tee shirts and I didn't care. But then I realized like, no, if I'm, if I'm out trying to get a real estate deal and I'm dressed in a Metallica shirt, that dude is not going to take me seriously. But if I have a nice watch on groomed, I've got a nice jacket on, I'm tailored, the guy knows that I put effort into my everyday life. I will put effort into this transaction and they're just more willing to work with me. So that's what I'm trying to say. Guys, stop being lazy even if you feel it's insignificant. Love you guys. See you in the next episode.