Why Most People Don’t Understand How Much Effort It Takes to Be a Millionaire

TRANSCRIPTION

In today's episode, I'm going to talk about why most people really do not understand how much effort it takes to be a millionaire.

Alright, I'm going to make this one kind of quick. If I can effort, effort, effort, effort, effort. This is one of the things that I see in business and it really just in life. It boggles my mind because it really truly is a problem. Honestly, let me tell you a quick story about effort and I've seen this story a million times, but I was helping out a family member recently who does real estate. I taught this person a method that I teach my clients, where to make a long story short, you basically go and give very valuable information on forums or Facebook groups or whatever, by responding to people who have problems, or who have concerns. You give really good advice and when you do that people click on your profile because they're curious. Well, that was good advice. So they click on your profile and then on your profile, there is a link to get into your funnel or your group, or buy your offer or watch your web webinar, or download your guide, whatever it is.

So by the way this was the method that I use to make a hundred grand my first 30 days in business. If you haven't yet read my book, digital millionaire secrets, there is a step by step plan. I'll leave a link in the show notes where you can get that. Anyway, so I say to her, listen, all you have to do is create this like a cheat sheet, like the ultimate seller's guide to, or the ultimate guide to selling a home in Texas or wherever you are. So we had the guide made and everything, and I just went on and had, had somebody make it and gave her the guide.  

I said, okay, put on your profile, "Do you want this guide The Ultimate Guide to Selling A Home in Texas" DM me, and I'll give you the guide. 

So I said, “Okay, you got that setup. Now, what I want you to do is I want you to go into some groups, find some real estate questions and just answer them. I went through everything and this and that, and I get a call, I don't know, five days later.

She said, "I did this every single day and it's not working. It doesn't work. It doesn't work". 

I said, "Ah, okay, well, why don't you send me a screenshot, and first of all, how many comments a day are you leaving?"

She replied, "Oh, you know, three or four."

I said, "No, do at least 20 a day at least, but send me a screenshot." 

So sends me a screenshot. It says something like, you know it's like a one-word answer, or like a one-sentence answer. 

Somebody says something about like, "Hey, does anybody have some tips to selling my home?", and the answer that she gave was something to the effect of, "make sure that you paint the walls.", with no capitalization. It was just a very lazy response. That was it, super simple.

And I go "Well, what is this?" 

She replied, "Oh, I told him to paint the walls". 

I said, "Yeah, but this is terrible. This is completely lazy".

She says, "Well, what would you have said?"

And I said, "Well, let's find one."

So we find one, and it's this guy who's asking about his AC. He wants to show his house, he wants to sell his house, but the AC is not working. And all of a sudden it didn't work, and it was a brand new AC unit a year old. And he wanted to ask if anybody had a reputable AC company. 

So I said, "Okay, here's what you say, You say Hey, John I understand that it's going to be hard for you to list and sell and show your house when the AC isn't working to its best. And I understand that because I've shown a house for a client before and the AC stopped working, it ruined the showing and we didn't get the offer. That buyer was super, super excited about that house. So I understand here's what I would do since it's a new AC unit call up whatever AC company you go with, make sure to ask them to check the capacitor, because in this humid weather that you're in, there's a lot of times where a capacitor blows and it's a very simple fix, happens all the time, even on new AC units. So make sure that you have them check that because if it is that it's going to be a very quick and easy fix, they should have it on the truck. Don't let them, you know skip your question or say you need a new AC unit without confirming that. It's not just a blown capacitor. I really, really hope this helps."

She looks at me and says, "Wow, that was a lot."

I said, "Yeah, and it still only takes like 60 seconds".

She says, "I guess, yeah. Well, how did you know about the capacitor?"

I said, "Well because I've had it happen to me at my house before. And honestly, you could easily just Google that".

Cause she was like, "Well, what if I don't know, stuff like that?"

Then Google it. What's a common thing that could happen on an AC unit when it's brand new? Oh, well capacitor. Done. Bam right there. Effort. So funny enough, not even 24 hours later, somebody, and I'll bring the post up here. Somebody in my group, who's in my coaching program, literally almost posts the same thing. The same problem. In fact, let me read it to you. I'm not going to say who it is because I don't want to call anybody out or anything, but I'm going to read literally exactly what they posted. So just to give you some background, the person that is posting, this sells an offer for how to record at home, like how to record music at home.

So they say, "Hey, you know, I've been trying the organic methods in the program. It's not been working. Does anybody have any other organic methods?"

I say "Listen, have you ever considered the fact that maybe you're just not putting in enough effort? That it's not actually what I taught you it's that you're not doing it well enough because everybody else is getting results with it." 

So he says, "Well, you know, I've tried so hard"

I'm like, "All right, well, we'll give me a screenshot. Let me see."

So again, no capitalization, lower case, not separating paragraphs so it's easy to read. None of that. The question says is it a music producers course? And he replies, "To get them to truly like, and buy what you do, you have to get them to follow you. And then you have to show up daily to post other types of content besides your music that is related to your music, message, brand in some way, and blend your music in with that, create a real vibe. It's a craft that can be learned. People need time to know, like and trust you as a presence before they'll spend money on you. If there was one key to it all, that's it." 

Okay. So pretty general kind of like vanilla advice. Right? All right. So here's another one.

Okay. So, he was talking about how to get a good kick and bass drum sound.

Somebody was asking about, "Hey, how can I get my kick drum and bass drum to sound good in my song?"

So he says "Marry the kick and base as a general rule, start with root notes, then try thirds and fifths and maybe some groove arpeggios. That's a good starting point.”

 Okay. So again, this is, this is, you know, very, very lazy.

 So I respond and I say, "Well, this is lazy. And that's why it's not working. Honestly, these pieces of advice, these value comments, and value posts are terrible. They're not actual value that you're just sharing your 2 cents, not even using proper punctuation, paragraph spacing, it's just lazy."

So I say here's an example, And because I went to school for audio engineering, I actually know about this industry so this is a great example. 

I say, "So let's say you find somebody in a group somewhere and they have a question, something like, how can I get my vocal to have that in your face sound without being too loud?" 

Now, by the way, you're not going to understand my answer unless you're an audio person, but just try to follow along. 

So I say, "Start with parallel compression, put a compressor on the vocal at four to one, and get about 60 B of compression at its peak. Then add another compressor onto it at eight one and get about four DB of compression at its peak. Adjust it until you get the sound you were looking for really present and upfront. At this point, there'll be parts of the vocal. Well, that seems a little bit too loud or a little bit too low, but the majority of the vocal sounds perfect. Do not adjust compression. Go into the waveform and automate the volume down at the latter parts and up at the lower parts. This is how the pros do it. Fader automation is the ultimate form of compression. What genre of vocals are you're recording?"

So I threw in that open-ended question at the end to keep the comment going. So then I say to him "That's what I would have posted, that's the answer I would have given if I was doing that." But then I added onto it to give him some clarification.

And I said, "So not only did I give a great answer but also used multiple paragraphs so it was easy to read, actually gave a crap about using the proper words and capitalization. But I also asked an open-ended question at the end to keep the thread going. These are the instructions I've given the training. You did not follow them, nor did you put even remotely the required amount of effort. Go back and do it again. In other words, stop looking for another way and just do it better."

So why did I share these two stories with you? It is because there are too many marketers out there that want to tell you that there's some secret system or some secret script. And all you gotta do the script or the system and that's it, and you'll be successful. That's a lie. The truth is you gotta find the right scripts and templates and systems, but you gotta put a lot of effort into them, period. I mean the amount of effort that it takes to be a millionaire, let alone an eight-figure earner. 

Let me give you an example, this will tell you how much effort you put in. How you do some things is how you do everything. When I brush my teeth, I literally go through so many steps to brush my teeth. I floss with a Waterpik and then I floss with regular floss, I literally go through a ton of steps. I drink a ton of coffee, so even with all that effort, my teeth are never white because I drink like three or four cups of coffee every morning. So like it's just not possible, but I've never had a cavity. So why am I telling you this? What does brushing your teeth have to do with anything?

Well, because if you are lazy at brushing your teeth, getting dressed, ironing, your shirts, taking a shower, you know, you don't wash real good, if you're not doing a triple wash in the naughty bits, you're not putting enough effort into basic things like life 101. When you call up your doctor and you say, "Hey, when is the next appointment I really need to get in". They say two weeks from now, and you go, okay, that's not enough effort. You say, "Okay, well listen, if there's a cancellation, please call me right away and I'll get there." My mother needed to go to the doctor recently for a lump in her neck, it ended up being nothing but,

She's like, "Oh, they told me it's two weeks away and I'm really concerned."

I said, "Ma, call the doctor back up and say the following - If there's a cancellation, call me right away."

She calls him back up, she does it, she gets a call the very next morning at like 8:00 AM. Boom. Got her in that day. Boom. Now, why am I telling you this? It's because how you do some things is how you do everything. If you're lazy at brushing your teeth, making a doctor's appointment, taking a shower, just basic stuff. You're going to be lazy in your business. So let me ask you something, if you find yourself not progressing in your business, go back and ask yourself what else in my life am I doing lazy? You know, if people aren't telling you that you're a little bit neurotic about doing things properly, you might have a problem if you're an entrepreneur. If you're not an entrepreneur, then hey do you. But, if you're an entrepreneur and you want to grow a business, you want to become a millionaire. You have to understand the concept of insane effort. That trickles down to everything you do. If you don't put effort into brushing your teeth, you're not going to put effort into selling or growing your company period. Okay. Now that does not mean to be a perfectionist and all that jazz and, overthink things. That's not what I'm saying. What I'm saying is that you need to put in the effort. So whether it's giving value online and telling a story, or whether it's, putting together a marketing funnel. I see people create webinars, they just throw it together, you can tell there's no care. They just do the bare minimum, and it's not working. Well, that's cause you did it really badly. I mean, it sucks. That's why it's not working because you didn't put in any effort. 

I'll give you a perfect example. I didn't use to talk as well. I didn't use to articulate myself as well. I grew up in a rural town in Florida and no one talked really well, you know? I started thinking, well, you know how do millionaires talk? I noticed they talked very present and they knew exactly how to say things where you really paid attention the whole time and you just hung on their words. They know how to use inflection and that breathy voice thing. They just really knew how to just use a rhythm in their voice so that no matter what, you will always pay attention. I got that because I would study people who knew how to speak. I study how they talk, their inflection. I watched Larry King live. I would, and I didn't even care what he was talking about. I didn't care. I would listen to how they talk and I would try to adjust my voice patterns. I was shy on camera. So what would I do? I watched movies with Adam Sandler and Jim Carey and, I tried to mimic them. Like The Mask, I remember that, that scene where he's like, "Somebody stop me", When I first tried to mimic it, it sounded terrible. I went to my friends and I did an impression and they all thought I was really awkward and really dumb, and they laughed at me. I didn't care because if I can go to my group of friends at a party and act like an idiot and go, "somebody stops me." I get to that level of comfortability, then when I go to record a video and go, "Hey, click the link below and register for the webinar." Now I'm going to sound better because I have more confidence in my speaking. You have no idea how much effort I've put into being Dan Henry, into speaking like somebody that deserves wealth. It's hard to explain how much effort it really takes, but here's the thing. This is the crazy thing about it, the reason things are hard is because you tell yourself they're hard. Once you actually say, you know what? This is hard, but I'm going to do it anyway. It's like a weight is lifted off your shoulder and it becomes easier. It's the craziest thing. As soon as I actually started working on my speech patterns and working on how I sound on camera and, and how I look and just everything, it actually was kind of fun. That just, it blows my mind. It becomes easy when you accept it. 

Anyway, I hope you were able to fall along in this episode, there was a lot packed in here. Anyway, thank you so much and I'll see you in the next episode.