How Nicole went from $297 to charging 30k

Do you struggle to stick to the script and fail to close your sales calls?

Maybe you’ve tried all the sales scripts you could get your hands on, but none of them seem to work. You might fall off the script or get distracted with a question from the client that the script just doesn’t cover.

It might feel canned or generic, and you find you just can’t be yourself on the call.

My client Nicole felt the same way.

She came to us for help after she struck out and closed ZERO out of thirteen sales calls…

She felt defeated. Nicole believed she was no good at sales because she couldn’t stick to the sales script.

She knew she had some amazing knowledge that she could share to help other business owners, but losing sale after sale was crushing.

After learning about Dan’s coaching program, she knew we could help! She invested in herself, went all in with us and wasted no time jumping right into the sales training!

As a result of working with us, Nicole has honed her sales skills

“I understand sales, so I don’t need a script anymore. And that’s the beauty of it.”

But, she also gained the knowledge and the confidence she needed to raise her prices and authentically run her business…

“The biggest result that I had from working with Dan is honestly watching him in action, and seeing how he implements has given me the green flag to do it the way that I want to do it unapologetically and be myself in the process.”

My team member, Steph, recently sat down to talk with Nicole. If you’re interested in learning more about how Nicole was able to hone her sales skills and gain the confidence to raise her price to $30K, you can check out her interview now.

In this video, Steph and Nicole will discuss:

  • How Dan’s coaching program helped Nicole make a major shift in her business
  • ​​​​How Nicole was able to ditch the sales scripts
  • What Nicole learned that gave her confidence to raise her price to $30K
Steph (00:00):

What’s going on guys, I’m Steph with, and guys, I have a really exciting student success interview to share with you guys today. I’m here with Nicole Cheri Barker, and Nicole is going to share with us how she went from a very low ticket offer, $297, to charging 30K in a year. I can’t wait to go into this. So Nicole, welcome. Good to have you.

Nicole Cheri Barker (00:28):

I’m so excited to be here. Thanks for having me here, Steph. I’m excited to share my story on this ’cause it’s been, it’s been a big year.

Steph (00:42):

I mean through, and I’m going to let you share a lot of your story, but when we first met, I mean, I had first talked to you, we first met, you had a very specific offer, but then you shifted. Tell us a little bit about that.

Nicole Cheri Barker (00:54):

Well, I have been a bar consultant for about ten years prior to getting into this. And so I originally started with the idea that I was going to help bartenders, and I was going to do a developmental course that helped bartenders to become better bartenders and also helped, like big national chains, to have a training program for their service staff. That was my initial goal point, but insert COVID where all the restaurants kind of had to shut down. I had to make a shift, right? I had to make a pretty significant shift, but I sat down, and I looked at what my true skillsets were in that situation in consulting. And I realized that so much of what I was teaching bartenders wasn’t the mechanics of making drinks. It was building a bar top, right? It was increasing their sales.

Nicole Cheri Barker (01:42):

It was helping them to fill up those barstools and make more money which obviously helped the actual restaurant or bar that they worked at as well. And I realized that that skill set of using social media to build a bar top was not any different for online entrepreneurs. And that’s where I kind of got into this idea that I could use organic client attraction skills that I was using to help bartenders, to help all sorts of different people doing all sorts of different things. I have a very big, widespread variety of different clients. My very first client was actually my mom.

Steph (02:23):

Always a good client to have. Mom’s always there to support you.

Nicole Cheri Barker (02:26):

Yeah. My mom was a high-level tantra expert, and so she wanted to be able to get clients online, and you know, kind of wanted to be able to have that feeling of being connected with people via social media instead of having to do the legwork to get her clients. So we developed a program for her and got her functioning online, and it’s been a whirlwind of all sorts of different people ever since.

Steph (02:56):

That’s a very interesting niche. But hey, anything to help Mom out. And before enrolling and working with us, what were your biggest problems? What were you struggling with?

Nicole Cheri Barker (03:11):

I actually joined the program because I wasn’t good at sales, or at least I had the perception that I wasn’t. I had just gone zero and 13 on sales calls, closing zero sales calls. And I kind of had that snap happen in my brain where I was like, I can’t do this. Like I have so much, I have so many good ideas. I have so many things that I want to do, but the sales calls were, were crushing me. And I was really having a hard time getting my head around it. I wasn’t; I’m not very good at following the rules. So sales scripts were killing me. And I just wasn’t really getting it. But when I found Dan, I watched Dan a little bit and kind of got that feeling that his strongest positioning was sales and just the way that he presented himself online, the way that he did live pitches, I said, I want to do that. I want to be good at that. I don’t want to do sales calls. I want to be good at live pitching.

Steph (04:10):

And are you doing that right now? Doing any live pitching?

Nicole Cheri Barker (04:13):

Yeah. I mean, it’s pretty much all live pitching. I rarely do sales calls anymore. My sales team handles the signature offer, and I do sales calls for my highest ticket offer, but quite honestly, I haven’t really needed them. People are buying straight through the funnel. People are buying when they come into my group. They’re in there for less than a month and paying full price straight through the funnel. So I haven’t really had to do a lot of sales calls.

Steph (04:44):

Well, and that’s actually really great, but even in like right now, you have a team, even if you were to take sales calls. Maybe right now, you don’t need to do that, but we actually give you that whole system to be able to do that. And even if you’re not really good at it, we have the training to help you do that as well. So from $297 to 30K, when did you start changing? You know, when that big shift happened, like, how did you feel like what was some, your beta program was $297, right?

Nicole Cheri Barker (05:15):

Yeah. The beta program was $297, which sounds crazy now, but I had really great results in that beta. I mean, I had a girl come through who was making $1,200 a month just making peanuts, working for a copywriting agency. She came in, took my program. And in four weeks, she closed $10,000 in clients, three clients back to back at 3,500. And I was like, this is insane. I can’t be charging $297 for this stuff. So I had that shift, and it happened. And, you know, Dan really kind of gives you the permission, right, to go high-ticket. And I was very scared, and I actually did another launch that was at $1497. And again, those people got great results. And so finally I bit the bullet, and I was like, I’m going up to 5k. And I went up to 5k, and I sold great at 5k.

Nicole Cheri Barker (06:05):

And the people that came in at $5,000 were amazing people to work with. And it was so much easier. And Dan kind of has this thing where he’s always telling you like high ticket is where it’s at, and you’re kind of like, I don’t know if I’m good enough. And then you realize that you know the results and understanding the return on investment inside of your programs. Like Dan helps you to understand ROI in such a different way that it really helped me to have the confidence and the self-assurance to say, you know what, like, I’m not doing this. Like I’m not going to undervalue myself anymore. If these people over here can do it, then so can I. And being in that community full of other people that were raising their prices at the same time was really helpful for me because it made me feel like I can do this. Right? Like I had that push when everyone else is doing, I was like, I’m going to jump too, and then I pushed my 5k up to 10K. And then I created a tier on top of that. That is my $30,000 program. So, and it’s selling. It’s selling. This is actually perfect timing for this interview because I just closed ten people into that offer. So ten people have closed into that offer just in this past week. So it’s nuts.

Steph (07:27):

You guys don’t see me on the side, but I’m like, the whole time my mouth is open. I’m just like, wow, that’s amazing. And especially having that initial conversation with you at the very beginning, and to be here with you right now and hear that, that makes me, like, it’s proof of this why I love doing what I do, is just hearing these stories. So what would you say has been, you know, the biggest result that you’ve gotten out of implementing our program and our methods?

Nicole Cheri Barker (07:56):

It’s definitely sales for me. You know that’s what I needed. That’s what I bought the program for. And that is absolutely what was delivered in the structure. And I haven’t even really got to tap into ads yet, or any of those things, like I’ve just been really learning how to hone my sales skills and being in Dan’s environment and listening. I mean, it’s really so much of what I’ve gotten was sitting on the calls, the weekly calls, and not asking questions. Just listening to other people ask questions and listening to the way he delivered the answers really helped me to understand the market position, and how to create value within your offers, and how to present that value to other people. The biggest result that I had from working with him is honestly watching him. Just watching him in action and seeing how he implements has given me, I mean, the green flag to do it the way that I want to do it unapologetically and be myself in the process. And also, you know, really understanding the mechanisms for why sales work without, I don’t need a script. I understand sales, so I don’t need a script anymore. And that’s the beauty of it.

Steph (09:08):

That is the beauty of it. I love that. You know, big changes for you. So big changes in your business, but in your personal life, what having the ability to charge a high ticket and having more freedom, what has that done for you in your personal life?

Nicole Cheri Barker (09:25):

You know, it hasn’t even caught up yet. You know, it’s happened so fast that it’s like all of these doors just magically like opening, opening, opening. I actually took, when I had my first six-figure month, which was about, let’s say, about seven, eight months in. I had my first six-figure month, and I took that hundred thousand dollars, and I went, and I bought 13 properties with it that I’m developing now into green affordable housing. And, you know, having these, I just have a million options. I get to do whatever I want whenever I want to do it. And like my kids get to see that success is possible at such a different level. That this like nine to five thing doesn’t have to be for them if they don’t want it to be. That they can have that higher tier success using intellectual property and really, you know, not having to struggle if you don’t want to. The mindset development that I’ve created for myself, feeding that to my children, and watching my teenage children adopt those mindsets is amazing.

Nicole Cheri Barker (10:33):

Like, I mean, money’s great, right? Money’s great. But having the power to influence them in a way that they don’t have to just settle, that they get to create the lives that they want. I mean, there’s nothing more important than that, right.

Steph (10:49):

There really isn’t anything more important than creating generational legacies. And you’re doing that. So not only are you making a great income, but you’re making it work for you and teaching your children the value of being able to work for yourself and what, you know, working really hard can do for them. So that’s awesome. You know, I always ask this question to everyone. I’m so glad that you took action. I’m so glad that you’re in this program, but where do you think you’d be if you hadn’t taken action if you would’ve just passed on this opportunity?

Nicole Cheri Barker (11:24):

Yeah. I mean, I think about that sometimes, right? I mean, especially when you’re in sales, and you’re selling to other people, you see people that don’t. You see, the people that don’t take action, that continue to doubt themselves, that tell themselves that they’re not good enough. And it’s sad. It’s sad to watch people not believe in themselves, and looking back I’m so insanely grateful because, at the time, I did not have that money. I did not have that money. Like I had to pull that money out of thin air. Like I put it on credit cards, I floated it. I did what I needed to do because I knew. I knew that if I didn’t, I would regret it. But in working with Dan, I mean, looking back, I get to realize that if somebody has the solution to my pain point and they’re willing to teach it to me, take my money. Like, take my money because I know that the investment will be worth it in the long run. Or even in my case, in the short run. I mean, after, after really learning these sales skills, like, I mean, I immediately made my investment back within, within months. And it was, it was one of those things where if I didn’t do that, would I have figured out sales? Maybe. Would I have figured out sales to change my prices from $297 to $30,000 in 12 months? No, definitely not. The cost of inaction is huge.

Steph (12:52):

Yeah. The cost of inaction is extremely huge. And unfortunately, we see this every day. So what would you tell those people who still have those doubts, who are still fearful and afraid to move forward? What would you tell them?

Nicole Cheri Barker (13:10):

Knock it off! You’re good enough. You’re good enough. You’re good enough. This is not super nice, but I know I can say it anyways here. It’s that there are people out there who are not as qualified as you. There are people out there that do not care as much as you do. There are people out there that do not have the results and the drive and the things that you want. And they are out there making more money than you right now. Why? Because they’re not scared. And that shouldn’t be the qualifier, like fear shouldn’t be the thing. That shouldn’t be what you’re making your decisions on. And if you’re going to let someone who’s not as qualified as you do better than you, like, how can you sleep at night? How can you sleep at night? Because I can’t. I can’t sleep at night knowing that. And if you need proof of that, just go look. Just go look at your competition, go look at what other people are doing and realize that you’re smarter. You’re better. You’re faster. So what’s your excuse? Why aren’t you making more money than somebody? If you’re better than they are.

Steph (14:11):

Ooh, that has me pumped. Why are you not making any more money than your competitor? That is so good. What is your excuse? You guys heard it. What is your excuse? Nicole, I am so grateful for you sharing your story with us, and I cannot wait to see all that you’re going to accomplish, how you’re going to rock it. I know that we’re probably going to be on another call at a different time, and you’re just going to be blowing our minds. So I can’t wait for all that. I appreciate you. And this has me pumped!

Nicole Cheri Barker (14:42):

Thanks, Steph. I’m so glad to be here and happy to share because, you know, we all deserve that success and that fulfillment piece, you know, but you got to take action to get it. It’s not going to walk in your door. You got to open that door.

Steph (14:56):

Exactly. So hopefully, everyone that listens to this goes out there and starts opening those doors and starts taking massive action. Thank you guys so much for being with us, and looking forward to our next story. Take care.


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