What Brad Had to Learn So He Could Have $25k Months

Customer Name: Brad Langan
Location: Henderson, NV
Story:

Brad Langan has been in '30 Day Agency' for over two years and he's consistently had stellar months, but learning this ONE thing is what took him to the $25k/mo point and beyond. Find out more when you watch this interview!

Transcription

James:
Okay. Excellent. Well, hey everybody, a James cluster back with you for 30 day agency and I am super psyched because I have Brad Langan here today who's going to give us the four one one. Uh, Brad is not only a 10 k club member but he is a 25 k club member in the 30 day agency program. Brad, thank you so much for being here. Once you introduce yourself a little bit, uh, tell us who you are.

Brad:
Yeah, what's up guys? My name is Brad Lincoln. I've been a in 30 days. You see for a while. I joined about three years ago, something like that quite a while ago. Um, and yeah, just excited to talk to you guys today and kind of share my journey.

James:
That's awesome. So Brad, um, you joined three years ago. Do you remember maybe what member number you were when you joined?

Brad:
I don't know. I know I was in the first thousand for sure. Maybe the first 500. So you know, my timelines aren't the greatest. I think it was three years ago, somewhere in there.

James:
Awesome. That was in a bottle. And now we've got 4,600 plus people in here. So you're, you're like an old school graduate of the program. Even at the 500 market, that's where you're at. That's awesome. All right. So Brad, tell me a little bit, you know, you joined the agency, you joined 30 day agency. What, what was it that made you join? What grabbed your attention to begin with? And where were you at in your online career? Why did you choose 30 day agency?

Brad:
Yeah, so actually my online career hadn't really officially started on, at least with an agency model. I was a personal trainer at the time and in Los Angeles. And a great job. I mean, relatively easy. It basically, I'm hanging out with my friends cause you're funny, it's really become friends and making a good amount of money, but it's exhausting. You're on your feet all day. And I was just getting burnt out. I had done it for four years and I kind of always knew, like most entrepreneurs know that like there's gotta be something bigger, a next step kind of thing. So just kind of started researching and kind of dove in to online marketing and running Facebook ads and you know, what's learning a lot but didn't have a clear roadmap for a business. I wanted to create an actual business so that I could leave training. Um, cause I had a stable income doing that. And I started kind of getting in touch with some advanced material and his trainings and just kind of took me down this path of, okay, so here are the things I want to do with starting an agency and running Facebook ads and there's a business model behind this and there's a way that you can actually turn this into a business. So that's kind of when I started really getting into dance trainings and learning about him and, and took the leaps. So

James:
that's awesome. So, so from burnt out personal trainer to 10 k Club, 25 K club agency owner.

Brad:
Yeah. Yeah, it's been

James:
a, it's been quite the journey. Lots of ups and downs along the way. But um, yeah, it's been pretty awesome, man. I can't say that you don't still get burnt out with the agency model, but you know all about that. But the freedom that you have from being able to work from wherever you want. I mean, for example, I just moved from Los Angeles to Nevada and nothing changed in my business. I moved my computer and now my business was moved and I'm new states. So it's pretty cool to have that freedom. Um, it's been quite the ride. You're basically a digital nomad now. Not quite a nomad. Once you get this on your finger, you're not a nomad anymore. Let's talk about that a little bit. I mean, you know, you're married, um, and obviously, uh, you know, there's, there's certain things you got to keep up with, with when you're married and you know, expectations that people have for you. So what was that? What's having the agency been like compared to maybe the up and down of getting personal training clients and keeping them and keeping them happy and everything? What's that been like for you?

Brad:
Yeah, so I actually got engaged probably shortly after I joined. Um, Dan's group, maybe somewhere right around the beginning, but point being like, I was, you know, getting into new relationship and committing my life to someone at the same time, like I'm committing to this new business models. So, um, absolute chaos in the beginning, but comparing that to being in a relationship and trying to have like a family life when I was personal training, you know, I'm waking up at 5:00 AM every single day and training until lunchtime and then I have a two hour break where I'm completely exhausted during my break and then I'm, you know, going into my evening sessions with my clients. So in terms of like family life, uh, it sucks honestly. It was really, really difficult to have any time for friends, for my wife, for my other family. Um, so, you know, once he transitioned to this online model, I mean everyone wants an online business, right? And I think the dream behind it is the freedom that you get. So really, really allowed me to have a lot more time with my family and it allowed me to make that time. You know, it's up to me to make that time. So, um, it's been really cool to be able to do that.

James:
So that's awesome. Great. So, okay, so we've got, we've got the obviously the different income levels that can come in by doing this. We have now this business model that allows you to have that freedom to have the relationship with your wife, to have that time for your friends. You can kind of, you know, I mean, you can do this at two in the morning if that's what works for you as opposed to get up at five in the morning and you're working like a dog

Brad:
doesn't work for me though at all for trouble if my wife sees me on the computer at 2:00 AM so yes. Yeah, there's no doubt about it, man. I mean, having that freedom is definitely awesome. So,

James:
and so let's talk about the course itself a little bit. I, you know, I asked Shane and I'm going to be asking some others. Let's talk about, you know, what is it about the course or the group or whatever it is about dance training that really you really felt like was what got you to the next level or started you off on the right foot? Like what component of that do you think was really key for you?

Brad:
Yeah, for me, um, it's really important when you're getting into the marketing. It doesn't matter what kind of marketing, if it's for local businesses or wherever you decide to go with your agency. You know, dance course focuses on local businesses in the beginning, which I think first of all is smart because it's, in my opinion, probably going to be the easiest marketing to get started in. Um, but what he does that's different than a lot of marketers out there is, you know, it's not just about templates and like a set guideline of how you make this thing work, those help and they get you started. But at the end of the day, you have to turn it into a marketer, a great marketer. You have to know how to sell a message, whether that's, you know, for yourself or for your clients. Usually in the case of most agencies that are getting started and Dan knows how to sell a message, he's a true marketer.

Brad:
He's not, you know, just this agency guy that says do this, this and this, and you're going to be successful. Like, yes, there's steps that you take. But the way you separate yourselves from other people and from other marketers is by becoming a true marketer that knows how to sell a message. And you know, there's no doubt that Dan knows how to do that. So I wanted to take a course from someone who knew how to market, not someone who just knew the systems. Both are important, but in my opinion, if you don't become a marketer, if you don't learn how to sell offers and messages, you're never really going to have longterm success. So

James:
I totally agree with you. I think that you've seen in recent years, a lot of people coming out of the woodwork who are basically just reselling versions of Dan's course or Billie Jean or somebody like that. It's just, hey, let me slang a bunch of templates in front of you and I can teach you a curious student and blah, blah, blah. But exactly what you're saying. Like they're not Dan. Dan's going to give you really his actual intellect and, and you know, passion behind actually becoming a marketer or somebody that can really sell just about anything to anybody. Um, and I think that's really what sets him apart from a lot of the other things that are out there.

Brad:
Yeah. I mean, it's the missing element that most people will just, they don't really realize in this whole equation. Like at the end of the day, you need to be a marketer. You're not just following steps and then boom, money comes, like follow the steps, but become a marketer and learn how to really craft the message and learn from someone like Dan, who's a great marketers. So, yeah, absolutely.

James:
So when you got started, um, you know what, uh, everybody always wants to know the niches. Everybody wants to know kind of like what you're, where, where the gold is. I know that you've changed a lot. You've done a few different things and had success with them.

Brad:
No, no, I never change. They're very,

James:
that's positive. Yeah. No. Um, but he, you know, I think it's okay to talk about that there. There's a lot of potential out there and a lot of possibility out there. Um, where, where did you kind of get going and where have you been more recently with, with your agency?

Brad:
Yeah, so my path was a little chaotic. I'm not gonna lie, so I've been in a lot of different niches and um, I think what's going to be the most valuable to talk about to, you know, most people out there that are looking to get their agency started is kind of once I started figuring it out and following a little more closely what Dan was teaching, cause I had kind of an early start to marketing that was a little bit different than most. But when I started with the agency model, um, I started with clients that were easy. And when you think about clients that are easy, the best way to think about it and you know, niches that are easy, how many people you know, need the service that this particular niche is offering, how widely is it needed? And that's really how you find the niches that are easier.

Brad:
So, um, I'll give you an example. If you're, you know, looking for, if you gems, for example, working out as something that essentially everyone either does or should do, it applies to a massive market. And on top of that, there's tons of gyms out there. So, you know, that's a area that I started in specifically yoga studios, um, for no reason other than I've just started getting a few yoga studios and then I started scaling that because, you know, once you learn what to do for one yoga studio, it's easier to do for other yoga studios. So I primarily started in like health and wellness and I've ventured out a lot since then. Now, I don't just market it for local businesses and um, you know, that, I guess what I'm trying to say is when you're looking at the pathway, if you're, if you're trying to get started, don't shoot for the moon right away because that process to get there is going to be really painful.

Brad:
And on top of that, you're not going to be making nearly as much money as you could if you just focused on the easy niches originally. And then when it's time to kind of, you know, advance your niches so to speak, you can go and target, um, harder niches that maybe pay a little bit more money, but in the beginning, you know, target the easy niches and then you can start advancing to harder niches. And that's essentially what I did. So primarily yoga studios and now I've kind of climbed the ladder and now I have dental clients. And then I also kind of have a separate agency that, um, works primarily with like influencers and people trying to build a following. Um, so yeah, that was, you know, I had to climb to get to that level, but I started with just something very simple. And even the yoga studios, I mean, I had close to 20 studios at once. At a certain point they can be very lucrative. Um, you don't have to always go after the big fish. You can get there eventually if that's your goal, but start with an easy niche. So

James:
that's awesome. I mean there's,

Brad:
there's a lot of, you know, you look around any city and there's a lot of smaller businesses that could use this help. Even that, you know, even, it may be some of the smaller rates that are usually talked about when people are throwing numbers out there. But like you said, you had 20 yoga studios. If you had 20 yoga studios going with you at 500 bucks or 1000 bucks, like that's a good deal. It doesn't matter that it's not a $5,000 client. So yeah, I mean that's the 10 k club right there, right. The studios at 500 bucks. Um, and also it's much easier because once you, you, you see people post about it in the group all the time trying to figure out offers that work for certain niches. Well if you focus on one niche and you find an offer that converts, you just scale it across all the other clients that you get in that niche.

Brad:
Um, that being said, like in the beginning, another thing that I did and you know, kind of thinking of this as we go, cause like I said, I got into this quite awhile ago was I did take on, you know, clients kind of all over the board. But the reason I did that is so I could figure out which pathway made sense to me. Plus I just needed to make money. So it's not necessarily a bad thing, but at a certain point, I, I truly believe that you are going to have to, you know, focus on, you know, one niche or maybe a couple of niches and uh, yeah, that's kind of the path that I took. Everyone's a little bit different, but that's the path I took. So

James:
good stuff. So. All right. So Brad, when you were, before you joined 30 days and see when you were doing your, uh, personal training, what would you say your best month personal training was? Financially?

Brad:
Um, you know, I, I did well as a personal trainer. I had some 12 to $15,000 a month. So, um, for me it was more the fact that I couldn't scale any higher than that. That was literally the Max. You only have so many hours in the day. Um, so I had some good months, but having much better months now and I can scale my business to, you know, above and beyond what I could ever do with a personal training business. So

James:
awesome. So you got more hours back in your day, you have infinite scalability, you got a 25 k and you're already beyond that. I know you're working on another award to be, to be done soon, I'm sure. Um, so that's awesome. I mean that just shows you kind of what can be done with 30 day agency. And uh, do you have anything before we wrap this up? Do you have anything else you want to say? Anybody that's Kinda on the fence about joining 30 day agency?

Brad:
Yeah, I would just say that if you're going to invest in any course from any so-called guru out there, just remember that the most important thing is that they know how to market and they're a great marketer. Because if you become a great marketer, you'll never go out of business. You'll never have to worry about a job. And Dan's a great marketer. So learn from a great marketer and you know, if that ends up being Dan for you, which I highly recommend, he's who initially taught me everything. Um, I highly recommend you take the plunge and get the course and then apply it, like actually go through it and put the work in because all he can do is give you, you know, the guides so to speak. You have to put the work in. So that would be my advice.

James:
Awesome. Brad, thank you so much and congratulations again on your award. Uh, I'm sure you'll be doing an unboxing when it, uh, when it hits your mailbox. But that, thank you so much for your time and we really appreciate it.

Brad:
Absolutely. Thanks James. Appreciate it. Take care. Bye.