How Shaina Exploded Her Coaching Business After Doubling Her Prices

Need more help? Book your FREE strategy session with our office today!

We’ll help you map out a plan to fix the problems in your business and get you to the next level. Answer a few questions on our application and then choose a time that works for you.

Customer Name: Shaina Kamman
Location: United States
Story:

My client Shaina started in my program a few weeks ago and was navigating some massive struggles within her business and even herself.

You see, before Shaina started working with our team, she felt like she was a bottleneck in her own company. She was working with clients one-on-one, rather than large scale, and it was consuming every ounce of her calendar and mental capacity.

She was also having trouble getting clients, as she didn't know how to get herself out there and make her offer clear for other people.

And then, when she refined her offer and messaging, she had too many clients and was booked out for MONTHS (again, due to coaching people 1-1 vs. a larger scale and at a higher price).

My team and I coached Shaina to change her model and convert her offer to high-ticket, rather than low-ticket.

Once she did this, she realized just how impactful her program could be, and she started helping people the way they really needed her to, and started making a KILLING with a higher price point!  


In this video, Shaina and I talk about:

  • What crucial changes she made to her content and program structure that allowed exponential scale and growth in a short amount of time (and help many more people in the process!)
  • The value that Shaina has been able to find and harness throughout the program and how she's translated it to her business and life
  • The importance of running a business that is morally and ethically aligned with yourself, and how that can still be a massively scalable and successful venture
  • AND... the MAJOR shifts and results Shaina saw in her business after converting her offer from low-ticket to a high-ticket offer!

Transcription

Dan Henry:

Hey everybody, Dan Henry here and I'm with Shaina Kamman and Shana is going to talk today about how she sold $34,000 of her coaching offer her coaching program in just two weeks. How you doing Shayna?

Shaina Kamman:

Super grateful.

Dan Henry:

Awesome. Awesome. Cool. So listen I want to get into it, but let's, let's just give sort of a, a summary of, of what happened here. I know that you joined our program and you were actually in it for a bit of time. And I was trying to convince you to raise your prices. And we didn't do that for a while, but eventually you dove in, you raised your prices and now we have a spike in sales and revenue for you. So just so we're clear since you've raised your prices and since we've we've done the high ticket model, you've done 34,000 and in two weeks you still have another two weeks left in the month. So that's on track for a $70,000 a month, right?

Shaina Kamman:

Yeah.

Dan Henry:

Is that hard? Is that it weird to think about ?

Shaina Kamman:

Like, my husband is like, well, the track that you're on him, it's like, that's okay.

Dan Henry:

It's all right. Okay. So I'm going to ask you some questions. First of all, what was, you know, you have a coach, your coach and you teach women how to lose weight through balancing their home hormones. Correct? Correct. Got it. And so I know you have an amazing program, which is why I encouraged you to to raise your prices. But what was the big problem you had with your business before you joined our program? The big problem that I had was that I felt number one, that like I was the bottleneck. I just like, I couldn't, I mean, there was a couple of things in the very beginning I was having trouble just getting clients. I didn't know how to like, get myself more known and get like the value clear for people.

Dan Henry:

And then, then I had too many clients and then like, like had so many people, they were trying to book, like, I wouldn't have an opening for months in advance. And so until I changed the model and made it high ticket, I really was not able to help nearly as many people as, you know, the way they need it. Right. Right. So, so when you say you had too many clients, you mean that you, you were selling for a low price and you were doing one on one and, and that was bottle-necking you. And then you raised your prices. You did it group. And as we talked about, didn't you find that people got the same or better results in a group format than they did in a one on one

Shaina Kamman:

It's better. It's better for them because they actually, instead of just having my influence, they have that whole support system. Like, I feel like it's like a scaffolding of support instead of just, just the information and just my encouragement. They have like a whole group of likeminded women who are coming at it from a really wholesome and healthy perspective, which is really on, I think very unusual and like the health and weight loss or all the specialties and becoming out it from like a holistic and a wholesome perspective. That's also very effective. Like it's not just like kumbaya, it's like, it's very, you know, taking care of both the emotional, physical side of it and people, and the group helped facilitate that because there's a sense of community instead of doing it alone.

Dan Henry:

Right, right, right. Yeah. And I noticed that long time ago in my business that, you know, a lot of people feel like one-on-one is the best and quickly. They realize that, you know, when you're only getting input for your one situation you miss out on, like, maybe there's a problem that you had that you didn't know you had, but you heard somebody else talk about it when they ask their question on a, on a group call and you're like, wow, I have that problem too. Or that problem is happening. I didn't think to ask that. And then you learn. And so a lot of people don't realize that, but so that, that, that's amazing. So you're, you're getting results. You raise your prices, you're able to provide a better coaching service because you raised your prices. Yeah.

Shaina Kamman:

Cause I have more energy. Like I'm not, I'm not like overwhelmed by like how my day is so long and I have to like be on from like morning tonight. I can like, just be super on and serve like wholeheartedly without being like, Oh God, it's going to be such a long day. That's awesome

Dan Henry:

Feeling when you feel good in your business and you're making money and and you're making good money. It's obviously good money. So let me ask you this. Why did you choose to work with us over any other program, any other coach, any other course even, or, or whatever else is out there. Why did you choose specifically to, to work with me and my team?

Shaina Kamman:

People ask me this all the time, actually. You're not on the spot or anything. No pressure. No, but the truth is that I, I love, first of all, I think you're an incredible teacher. There's a lot of things that even just consuming your free content, that is stuff that I had heard concepts that I've read and heard other people explain, but it didn't click for me. It stayed very, like I like cerebral and not something that I really understood that would be able to like execute properly. That when I heard you explain the same thing that I was like, Oh, like now I get it and I can do it. And that happens. Like, I mean now I don't really consume very much other people's is the truth. Cause I get pretty much everything I need from a business section from you.

Shaina Kamman:

But it used to happen all the time. Like all these other ideas that I had heard that would just Worden it wasn't penetrating me. So that was, that's a huge thing that it made it, that everything that, you know, all the information I wanted to know, I actually could know. And the other thing was that I, I love that you're very transparent. Like I remember, I don't remember which webinar, it was one of yours that I watched that you were like teaching a concept and then you're like, see, I just did it to you guys. Like you do that all the time. Like I just did it this way. I pre-framed do. I made you want it this way. And we're like, Oh, you totally did. And so there was so much trust there of like in general it feels like you're pulling a fast one.

Shaina Kamman:

You're just like, this is what's happening. This is what I'm doing. This is why, this is why you feel this way now. And it's like, yeah, you're right. Like I'm so yeah, I mean, those were the two big things and then just, you know, everything I am because of everything was making sense. I could implement it and I right away started to see results. Like even at the very, very beginning of like, just learning how to get people interested, like right. And I think that was probably just from your free content of like, just we'll start getting more clients from Matt, because I started to understand like the way that you need to frame something to the way that you need to put it out there so people can see the value instead of like that. It's about like whatever it's about. You have to think about what it's about for them. And so does that make sense?

Dan Henry:

Yeah, that makes sense. It's fine. It makes sense.

Shaina Kamman:

You got a little more,

Dan Henry:

I mean, it's, it's sort of like the difference between buying a, if let's say you want to learn golf, right? You want to be a better golfer. It's sort of the difference between buying a tiger woods, instructional DVD and going to an actual seminar where tiger woods is teaching. You know, you're going to get value out of both, but which one is going to really elevate your golf game, obviously the seminar. So, so that said, was there anything in particular, you know, working with my team to, to help grow your coaching offer, was there anything that made it or that you feel made it extra effective?

Shaina Kamman:

Like, like what's their secret sauce type of stuff?

Dan Henry:

No, I'm not a seat. You know, me, I'm not a type of guy. I'm a, I'm a, I'm gonna get you amazing at making the sauce type of guy, but was there, you know, in, in like the events that we hold. Right. was there anything in particular that you felt was effective about those that maybe is not something that you find elsewhere?

Shaina Kamman:

I mean, honestly I feel like the whole thing is something that I haven't found elsewhere. There's nothing. I feel, I feel that like, for me, the magic of working with you has been that I feel like there's really, like, you hit it hard and it from both perspectives of the strategy and the mindset, and I feel that kind of every other person that I've interacted with or benefited from it's like one or the other, like they got my head in a good space, but then like, don't know how to like, translate that. Yeah. Like what do I actually do with like all my belief and motivation right now? Or like, that's a really cool strategy, but like, like I don't know that I can really pull it off. I don't know that I really can. And I feel that working with your team and with you guys, like it's a constant upleveling in both places. Like even when I,

Dan Henry:

You have both sides, right? You have people that just give me the tactical. I don't need the mindset. Those are the people that have. Yeah. They have the worst mindset and that's why they are where they are, is because, You know, they'll go to seminar after seminar they'll feel good, but they won't actually learn anything. That's actually going to make them any money or grow their business. It's just all this feel good raw stuff. And there's no practicality to which to use that feeling with you, where do you channel that? Right. Exactly. So I appreciate you pointing out that we cover both

Shaina Kamman:

Totally. And so well, so, well, I have very high standards and needs for both because I'm a naturally a very, like, I'm not, I was not born entrepreneurial or business minded. Like I'm like an artist and a musician and a connector. And so all of the mindset stuff, like always, like, I always gravitate towards that, but never really did me just like, I couldn't like really hit the ground running with it. And but I feel like you really, so like I need the practical so much. Cause I like now I've actually gotten really good comparatively that like, I actually do start to think like a business person, but I didn't, I wasn't like born that way. And so, and that's like pretty much all you that I've like learned to like, think that way.

Dan Henry:

It's funny, you mentioned being an artist and it means, you know, I went to school for music, right? Like that was what I did in my poor days, assuming musician and I was into art and stuff. And I can resonate with what you're saying, because I had to figure out how to take what I was good at and, and put it out there in a way that made sense for business and profit, because you know, a lot of people don't realize that you know, the purpose of a business is to, is to turn a profit. Yes it's to spread your message and you can change the world through that, but you can't change the world. If you have a negative P and L you just can't right. So you have to have profit and to do that in an ethical way, that resonates with your values, but still the same time builds your business is, is very, very, very important, especially if you are an artist type.

Dan Henry:

So that's, that's awesome. So let's talk about the results here. Let's first let's talk about your business and then let's talk about your, and just so everybody understands the, were you, were you selling when you were selling for a low price, were you selling over the phone? Okay. So when you came in the program and we worked with you to get you good at high ticket selling get, and not just high ticket selling, but get you good at the marketing that happens prior to the call so that when people come in, you don't really have to sell them. You just have to close them, they're already sold. And, and that's a big thing that people don't realize on sales calls is if you're selling on the sales call, then you did something wrong in that content that they consumed prior. You should just be closing on the sales call. And, you know, once you learn this, and once you were able to figure this out and we worked with you to get you good at this I know we talked about the results, $34,000 in two weeks, which is a huge spike. And that's, since you really started hammering the high ticket and, and doing the proper core content and all that, let me ask how has that, that spike, how has that impact? And I know it just happened recently, so it's hard to

Shaina Kamman:

Breathing through it. Yeah.

Dan Henry:

How is this, like, how do you, how's this affecting your life? Like, how is this affecting how you feel and where you see the future?

Shaina Kamman:

Like you're going to make me cry. It's, it's very liberating. So it's very liberating, obviously, practically of like, not freaking out about, I mean, I wasn't freaking out about finances for awhile, but of feeling like the shackles are off of, like, if I could do this, like I can, I can keep scaling. I can keep growing. I can keep getting better. I can keep like upleveling. And like, and I love one of the things we always say is we're like, just get good at it. Like, like if like there's not a magic secret, like, yes, there's a strategy. But like, how about like one of the quotes I have for you is like, just learn to do it better. Stop asking me, just like, does get better at it. I'm like, just do it 10 more times and get better at it. 

Dan Henry:

You have to have a process in order to get, see, that's the thing,

Shaina Kamman:

How to get better, right?

Dan Henry:

Have this view because of all these, these gurus out here peddling these $997, $500 courses, that there is a secret script template or sauce or secret system that will make you millions. And that's just not true. There are systems out there that are more efficient than others. And, you know, as you know, we give you those systems and single you know, 600.

Shaina Kamman:

So their clutch right there. Yeah.

Dan Henry:

But we don't, we always update them as we find better

Shaina Kamman:

2%.

Dan Henry:

The thing is everybody's always, Oh, it's the system. Well, yeah, it is the system, but you still have to do the system. Well, if I teach you how to do an arm bar in jujitsu, just because I taught you how to do an arm bar doesn't mean you're going to be able to go to a competition and pull it off and actually hit somebody with it. You have to get better at it. So you have, you must learn the actual technique. Then you must learn how to get good at it. And it's not just doing it over and over. It's doing it over and over in a, in a systematic way. Right. Which will get you fast or we'll get you there fast. And so I always say, you know, we don't just teach you what to do and how to do it. We teach you how to do it. Well,

Shaina Kamman:

Totally. That is totally true.

Dan Henry:

Are you planning on, have you, I know that this just happened, but have you talked to your husband? Are you planning on anything for the future? I mean, keep in mind, I get it. You're on track for 70 K a month, but I don't see any reason why this month you can't hit 100. I would really like you to have a six figure month. You're going to, if it's not this month, you will have a six figure month. Shana. What, what personal plans may not buy a new car, a house, go on vacation, anything.

Shaina Kamman:

I mean, we're looking at houses w I mean, and, but honestly it just feels really good. So just like, just feel like, wow, like I'm really getting on top of my game here. It's not just about like, not, not freaking out. It's like, we still have some credit card debt and like, we'll just pay that off. Like, we'll just do this, we'll finish that a little bit and just be like super and not. And it's the biggest thing. Like my husband was like, Hey, like, you know how to make it rain. And I was like, when the system works and you get better at it. And like, it, it's a very, it's a really powerful feeling to also to be feeling so aligned about it. Like, I love that. The way you teach is always very clean. I'm like, well, like, meaning like whenever you're teaching, like one of the first things you said, and one of the times he said like, and all of this stuff is so important. Like all the strategies, but like, you have to actually care about your students. You have to actually want them to succeed. You have to really be invested in that. And like, to me, like, obviously, but I love hearing it from you also like that we're getting that whole thing. Cause it helps keep me really centered and grounded and that I can fully invest myself in what I'm doing and not feel like, Oh, but blah, blah, blah. Like, you know what I mean? Like not feel internally torn. You're not being,

Dan Henry:

In other words, in order to have a successful, profitable, scalable business, you don't have to sacrifice your ethics and morals and do something shady. You can actually build a multimillion dollar business and have a great product the same time. That's

Shaina Kamman:

Yeah. That serves better and gets like, like my big mantra these days is like a rising tide raises all ships. Like the better that you get and like, and you can build your business that way you can build your life that way that as you rise or like lifting everyone else with you. And, but also like the little things of like you don't, my kid wants something or a house that we're looking at. I'm like, Oh, you know what? I don't like that. The gate is like a chain link gate. Because even though it's blocked, like I don't like that people can see into the backyard if they're walking a certain angle. I just like, from like, Oh wait, let's just like replace. Let's just put like a wood one so that like, there's like more privacy and not be like, is it worth it is the right time. It's like, no, let's do it

Dan Henry:

Funny. So everybody has their thing that makes them go, wow, I made it. You, you want my it's kind of weird. When I sit down at home and I win, cause you know, with, we've all been at home for a while, watching a lot of movies and I'm running out of movies to watch. So when I sit at home and I, and I go on Amazon and I'm looking at movies to buy or movies to watch, if there's a movie that I'm like, eh, maybe I'll like it. Maybe I won't let me put it on for 10 minutes and see if I like it. But it's like 20 bucks to buy on Amazon. I don't know. I just buy it and I don't care. And that's right.

Shaina Kamman:

It's small, but it's just a weird thing. Yeah.

Dan Henry:

Angela independent that you can just buy a $20 movie and watch 10 minutes of it. And by the time you've decided whether or not you want to watch it, you've already made that money back.

Shaina Kamman:

Totally. Yeah. My version of that is like online shopping, which I normally hate doing, because I'm like, well, you don't know if it's gonna fit. And if it really looks like it does in the picture and I'm like, let me just get it. If I don't like it, I'll just give it away. Like, so yeah, even if it's like a

Dan Henry:

So you're and, and you, I know that we're going to have some questions from this interview.

Shaina Kamman:

You know, what else actually is a big thing is to not feel like, to feel more comfortable, like giving to like the organizations that I want to give to that I have wanted to give to for a long time that I did, but not as much. And I always felt a little like, Oh God, am I being irresponsible? Like, it's something I really want to support, but like, is it smart for me to be like, is that really what I should be doing right now? Or not feeling like doing it? Yeah. And being like, like I'm so happy to be able to do this and support something that I think is really important in the world that has, you know, either benefit me or my family or just in general. It's like a cause that I think really great. That's also a really amazing feeling.

Dan Henry:

Cool. Cool. Awesome. So I know we're going to have this question cause I always get asked this question on an interview. Everybody, and this is, this is classic. Oh yeah. She made 34 grand in two weeks, but how much did she spend on ads? You know, everybody always says that cause they just can't believe it's possible to make good money with a coaching or info offer. So did you spend any money on ads for this?

Shaina Kamman:

It's all organic. I haven't, I don't, I don't have even like open ads manager. Like I don't, I haven't even opened that part of the course.

Dan Henry:

I remember correctly. We did. Yeah. You haven't even got to that yet. You don't have any even needed it, but you've done all the organic and that's the other thing. Cause people remember me when I first came out as the Facebook ad guy, because I had a popular Facebook ad course. And so they don't normally associate me or my company with organic methods. But it's funny because we give a ton of organic methods in the program and a lot of you guys are making tons of money, just organic and you know, so, so that's 34 in two weeks with organic methods. And that's gonna be

Shaina Kamman:

All profit. I'm like, okay, maybe it's like 50 bucks off of, because like my emails off where I sent out, like one email, like it's not, it's really all profit. It's just like me and Facebook on my cell phone. That's pretty much the whole thing. And zoom I had to, I had to buy like the upgrade and zoom for 12 months. I was $12 I think.

Dan Henry:

And that would have been it, man, that would have just ruined your whole business,

Shaina Kamman:

Put me under.

Dan Henry:

Awesome. Well, shit, I'll leave you with this. If anybody is considering, if you were speaking to someone that was considering coming on board and joining joining our programs or working with my team and they were on the fence, what would you say to them?

Shaina Kamman:

I would say that they should consume more of your content because the more that they do, like the more that you listen, the more that a person listens to you, the more it, that it just helps you transform as a person and become more brave and take action and become who you're trying to become. That's number one. And number two, I would say like, if you want to do it and you're willing to do the work like this program or whatever, whatever, anyone that you're involved working with your team, like you can do it. And if you show up and you do your part that you, you, Dan will show up and do the other part to help you get to the next level. If you come in, you have a good question or you're stuck somewhere, you don't know what to do, and I've done my part of it. You always tell me the truth of what I need to hear to do that, to get to the next part. And so like, just if you really want it, if you really want to become who you're trying to become or accomplish what you're trying to accomplish, like, what are you waiting for?

Dan Henry:

I, I, I, I appreciate that. And I think, I think some people are in a constant state of waiting and they just want to wait and, you know Jack ma had a very long quote and I can't quote it, but because it's like literally like, like 50, like, you know, 500 word quote, but he talked about how, how you know, poor people are always in a constant state of waiting and they always say they can't do it. They always say they always have excuses. And it's not that poor people do that. It's that that mindset is what makes you poor. And so when you get out of that mindset that's, that's when you become wealthier, not just monetarily, but wealthier in your mindset, wealthier in your application to life. You know, I, myself did not get, I did not build my company to where it is by not ever investing in myself or working with other people that were very, very, very good at things that I wanted to get good at.

Dan Henry:

So but that's what separate Shana. That's what separates you from people who are just going to sit here, watch this interview and do the same thing tomorrow they did yesterday and go back to the same life is that, is that some people will decide to move forward and take action. And some people will not. And that is the gap. That is the difference. And that's of K because if everybody did it, then it wouldn't be special, you know? So, so I appreciate you for taking the dive and obviously it paid off. So thank you so much. And yeah,

Shaina Kamman:

I appreciate you for every dive that you've taken

Dan Henry:

Revisit when you hit your six figure month and I'm sure that's going to happen before. We've been saying lickety split, so awesome. Congratulations.

Shaina Kamman:

Okay. Thanks so much.