How Kenny Made $45,000 In Sales With 90min of Preparation

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Customer Name: Kenny Cannon
Location: US
Story:
Can you believe that my client Kenny made $45,000 in sales with only 90 minutes of preparation time?!

That's insanity!! 

Could you imagine putting in only one and a half hours of work, and then watching $45K roll into your bank account?!

That's life changing money, right there... and it's just the beginning for Kenny...

If you want to know the exact process that Kenny followed, then check out this interview I did with him!
 
In this video, Kenny and I talk about:

  • How Kenny earned $45,000 in sales using the Whiteboard Webinar process
  • The main struggles that Kenny had when first starting out selling his digital product
  • AND... Kenny stresses the importance of following the process my team laid out for him, and how following it has returned major results!
Oh, and by the way... Kenny has only been in the program for three months!!

Transcription

Dan Henry:

Hey everybody, Dan Henry here and today I have Kenny cannon with me. He's one of our clients and he was able to sell 90 copies of his digital products with only 90 minutes of preparation. Okay. Now we'll explain what that means here in just a moment. Kenny, thank you so much for hopping on.

Kenny:

Thanks for having me man.

Dan Henry:

Cool. So let me, let me do this. I'm going to ask you some questions here to go through this, but let's just get a quick summary. So you've been launching products cause a lot of the people that we work with are beginners, but a lot of the people we work with are also experienced seasoned marketers. Right. And you're one of them. You've been launching products for quite quite some time, right?

Kenny:

Yeah, about 13 years. Yeah.

Dan Henry:

Okay. So you're definitely experienced. But I remember before we started getting on the call here, you told me that it would normally take you about a month and a half to prepare a product for sale and then launch it. Is that correct?

Kenny:

Yeah, it would take me about a month and a half. And then, and then, you know, after that it was all the customer support and everything else and I was not, you know, I mean the amount of financial gain from that and the amount of value that the customer would get was slim to none.

Dan Henry:

Got it. Okay. So you joined our program and from what I understand you, you did the, you did the process and I'm looking at the notes here. You did the process where we teach you how to do a whiteboard webinar to, to validate your offer. I also like to call it a scale test because it's like putting ankle weights on yourself, making sure your product will sell without any of the normal fancy stuff. And it only requires a few minutes of preparation. So just to summarize here, it took you about 90 minutes to put together a whiteboard webinar based on the program based on what we teach and coach you with. And then from that you were able to do, and I'm looking at the notes here, $14,000 with your whiteboard webinar that validated your idea and then you went and did an actual webinar with slides and all that and did 31,000 for a total of $45,000. Correct? Yup. Now what's important about this is that instead of taking a month and a half to plan all this, you planned it in 90 minutes using our framework, it worked, which then allowed you to take the next step and do an actual live webinar. Right,

Kenny:

Right.

Dan Henry:

Awesome. Killer. So that's the summary guys of what we're going to be talking about here. So first what was before you decided to start working with us, what was the main problem you had?

Kenny:

The main problem for me was audience. You know, I was doing the same thing over and over again for 13 years. I was selling a very, very low ticket product. And you know, you say low ticket, you have one number. When I say low ticket, I'm talking about like seven bucks, right? I was selling a $7 super low ticket. That's, yeah, that's like ridiculous. I was selling really low ticket products and I was getting really frustrated because people weren't doing anything and they weren't seeing any results. They taking any action and I didn't. The problem was I didn't know how to get out of that cycle. So I would sell a low ticket product and not to put them on a webinar and I would sell another product on the webinar. So I came to you because I wanted to break out of that cycle. I needed to have that paid traffic education or model to follow so I could break out of that and I never have to do that again.

Dan Henry:

Got it, got it. Awesome. So, and do you, do you feel that so far that you've accomplished that or you've learned what you, what you came looking for?

Kenny:

I think, yeah, I definitely do. Look, I think the bottom line is that I know what you do works. So if you're, the wiper webinar was the first time I ever did that. I never done anything like that in my life. I did it. It worked. I did the live call. I've done that before. It worked. Your follow up sequence was absolutely amazing. It was the best followup sequence I ever had. I closed nine sales on the last day. It was open so that was amazing. I usually do like two or three sales and replay that replay absolutely killed it. So your self works. So when I go through your Facebook stuff and all that, the high ticket stuff, which I'm moving on to now, I have no doubt that that's going to work as well. I'm just going to follow exactly what you teach me to do, do it and get the results. It's as simple as that. I'm a big modeler so I'm just going to do whatever you tell me to do and get the results.

Dan Henry:

Well that's great. I mean, I mean why fix it if it's not broken, if somebody has already done it and gone through it, why reinvent the wheel? That's one thing is the reason we're able to help people as well as we are is, is not cause I or my team has super powers. It's just cause we have the data, we've done it so many times. We see in every possible scenario, every, every possible problem and we've seen each one of those problems 10 to 15 times. So that's how we're able to do this. Now you mentioned that the followup sequence, this is one thing that a lot of people even experienced marketers really haven't nailed down yet, and something that we went super deep on in my company and that is the followup sequence that is, you know, if, if they come out of a webinar or a launch or whatever it is, how do we follow up with them to get the people that didn't buy immediately to go ahead and buy. Now in our program, we give you a plug and play followup sequence instead of making you write your own stuff, we give you a

Kenny:

Yeah,

Dan Henry:

Yeah. I mean we just hand it to you. That's the sequence you use.

Kenny:

Yeah, yeah. It's, and I tell you the objection videos were absolutely unbelievable. Th that that in and of itself and I can't believe like I feel like a moron for not thinking of that myself. That was absolutely unbelievable. The closing was ridiculous. Like, like when when you actually close the webinar out and how you, how you structure that in your emails was fantastic. Like I said, the last day I had nine sales, I couldn't believe it. So yeah, I mean it's as easy as that and I don't want to like what we do is hard work, right? I'm doing it for a long time. You can do it for a long time. It's not something that you just come in here and just type away and watch videos and a check comes in the mailbox that doesn't have it. It's hard work. Like we do this a long time and if we work hard at it, but if you just do what you're taught and you actually do it, you're going to see a result.

Kenny:

Is it going to be the same as mine? Probably not. But you going to see a result. Sure. And that's, that's my only mindset. Like when I talked to, I don't know if I want to mention any names of the people that work for you, but when I talked to the person that I talked to when I got into this program, let's just put it that way. I made a promise to him that I was not going to come in here like someone who knew what they were doing for the past 13 years. I was going to come in here like someone who's never done this before and I'm going to take Dan's advice and do whatever the hell he tells me to do and I'm going to bring back a little bit of history because this is the first time I actually heard of you.

Kenny:

If he tells me to dance around in a bunny suit and a Facebook ad, I'm going to do it. Oh, don't tell me that. I might do that. Just I'm just saying like I'm going to do whatever I'm told cause I didn't want to come in here like, Oh I know this is, I'm better at him than this or I know this. No, like whatever it was I'm doing it. Copy, paste, follow it and just do it. And I got the results. So I'm just going to keep doing it that way and keep getting the results and just keep moving up the ladder. So simple as that for me anyway. Well man, that's a great attitude to have. And, and you know, whenever I personally invest in a, another program, like I recently invested in us speaking from stage program, right? I do the same thing.

Kenny:

I go in and I don't, I don't try to pretend like, you know, even if I do know a lot, it's irrelevant. I, I go in with an open mind because that's the only way you're going to learn and if you're going to do something, you gotta be willing to learn. So that's great. Now, now specifically, why did you choose, you know, you're coming off of that. Why did you choose to work with me and my team versus anybody else? Well, number one and this is important to point out. I don't know if it's a good thing or a bad thing, but the only other thing that I've ever invested in, in my lifetime when it comes to this type of business is the rich jerk in 2005. Oh wow. That's so never bought anything, man. I remember that. Honestly, I thought it was an interesting marketing take and apparently it, I did well back then, but that's, that's okay.

Kenny:

That's funny. I remember that guy from back in the day and that's the only other thing that I've ever bought in this market. So I was telling you before we started here, I watched your webinar for SOC in July and I actually took action on one of the things that you gave away in that call, which is the group coaching. I did it myself on my way, so it wasn't perfect, but I did it myself and I made $30,000 from that. Now I didn't do a whiteboard webinar. I did slides cause I didn't know to do a whiteboard webinar, but I took one thing that you taught in that free call took action on it and I made 30 grand. So just from that alone I was like, you know what? This guy obviously knows what he's talking about. I'm going to do it, but I'm a little bit of a moron.

Kenny:

So I didn't sign up till January because what happened was I did that call and then I'm like, okay, now what? Like I don't know what to do next. I'm still stuck in that same situation. So it wasn't until January, but it is what it is. I constantly think all the time, like if I would have signed up in July where I'd be now, but passes, the pastor's got to move forward. But that's what made me, if that's the question, that's what made me choose you over. Not only anything else, but literally the first thing that I've ever invested in besides a $27 ebook 20 years ago, whenever it was. Okay. That's it. That's, that's pretty much how it went down.

Dan Henry:

So, so that's a, you said 33 33,000 okay.

Kenny:

It was, it was around thirty thousand thirty one thousand

Dan Henry:

So, so that's an addition to the 45 you made after you joined the program?

Kenny:

Yeah.

Dan Henry:

Okay. This was before I joined. Now this was in last, right. So you watched a piece. So to sum it up for those listening, you watch a free piece of content that I gave out totally free. You use the advice in that you made 30

Kenny:

That that encouraged you to join my paid program

Dan Henry:

And then you made even more. Now let me end with less effort. Now let me ask you this. Do you think you would have made more if instead of just taking the free advice you would have immediately jumped in?

Kenny:

Oh, a hundred percent I mean, look, I have everything planned out until September so I know exactly where I'm going to be or like close to that. My goal is to be a $300,000 a month by September with this training program doing high ticket stuff. I would have already been there if I would have signed up in July when I made that 30 grand. I have no doubt in my mind about,

Dan Henry:

And that's the opportunity costs. A lot of people, they do, they think if they all sign up later, I'll, I'll do the free stuff now and make a little money and they'll pay for the program. Yeah. But you're losing money and opportunity cost if, if you're, if you're on one of our coaching calls and I just say, Hey, do this. Instead of that, I could have doubled the sales and you'd have more than paid for. It's just a thing that people have. It's a, it's a mindset thing, but I'm glad that you were able to, to quickly

Dan Henry:

Shift that and join. So let me ask you this now that you've been in for

Kenny:

What few months? Yeah, at the end of like the last week of January, so three months, something like that.

Dan Henry:

Okay, cool. So is there anything in particular that makes our program especially effective?

Kenny:

I think it's, you know, look, I haven't been in any other programs really, so I can't comment on anything else, but what I can tell you is that in this program, if you just do what you're taught, you are going to get a result. It's as simple as that. Now again, I can't, it's not going to be the same result as mine might be better. Hopefully it is, but if you do what you're taught, you're going to get a result. It's as simple as that, but it comes down to anything else. You can't buy a gym membership, never go and expect to get skinny. That's not going to happen. You have to actually do what you're taught and actually do it. If you do that, then you are going to get a result. It's not beaches and Lamborghinis and all that stuff. You have to actually buckle down and work. And if you do that, you're going to get a result. So, you know, again, I can't compare it to anything else, but I know with this program, the one that I'm in, the one that you created, if the person comes in, whoever that may be, and they actually do what you're taught, they're going to see a positive result from it.

Dan Henry:

Awesome man. So, so if you were to sum up your success so far, maybe there was something, I know I, I kind of summarized it in the beginning, but I want to, you know, I want everybody to hear it from you. If you were to summarize the various wins that you had since joining how, how would you summarize that?

Kenny:

I think it's two things really. I mean, I think number one, aye, I found something that I can now take my business to the next level without having to do all that other stuff that I really did not want to be a part of for a very long time, which is the low ticket sales. I just did not want to be a part of that for a very long time, but I didn't have a way out. SOC gave me a way out. That's number one. Number two, I feel like the people that I'm serving are actually getting value now and not because the content is any better cause the content that I'm creating is the same. It's structured differently a little bit because of the way that you teach us how to structure it. But what I'm teaching is the same that I've always been teaching and the value is always there.

Kenny:

But yeah, when you have a different audience and you charge more money, they're more apt to do something. So of course, yeah. Especially now that I'm moving to the $5,000 number, the high, the high ticket stuff, you know, the people that I'm going to be getting, they're going to see a lot better results because of what we're actually doing together. So I think those are the two things when it comes to it, that really changed for me. Awesome. Awesome. Okay. And of course I have to interview you where you call the program SOC, and we're about to change the name, but just so you get home and you happen change a millionaire coaching. Yeah. It's, who cares what it's called. I I usually change, I usually update programs after a couple of years and then I changed the name to give it a nice fresh paint job.

Kenny:

So whatever it is, it's our main program. And that's what that's what Kenny said. So, so my final question is, you know, after working with us and after achieving these goals, and I know you have a long way to go, like you're just getting started. You've only been in two, three months, but so far has this had an impact, not just on your business, but on your life. How, how would you describe that impact and how it's changed your lifestyle? I mean, I think as far as my business goes, it's a lot less stressful. Right? And I think that's especially going to come true even more when I move into the high ticket stuff. I mean, one of the things, I am not, I'm a salesperson. That's what I do. I don't pretend to be an entrepreneur or I don't pretend to be Elon Musk.

Kenny:

I'm, I'm not that. And I am certainly not a customer support guy. I hated the low ticket stuff so much that it just made me like, I don't want to say suicidal and be like all crazy, but like I hated everything about it. Like I just didn't like it at all. I just really did not like it. And what attracts me to the high ticket end of what we do here, leaving aside the results that I got before, is that, I don't want to say customers four goes away cause it doesn't. But a lot of the stuff that you deal with on the low ticket and those go away. I don't know that for a fact because I didn't do it yet. But you tell me that and I trust it because everything you've told me so far has come true. So that's why I chose that path.

Kenny:

And I think that's a big change for me. Right? All that stress is now gone. The financial stress, that's all gone. And I finally see a path out of the old $7 launch model into the paid traffic model. And I never had that path before. I knew how to do that. And again, I followed all your advice in the past since I joined. I've gotten a result from it, a very good one. So I have no reason to believe that what you're going to teach him with the page stuff, it's not going to get me the same result. And I'm a very, very hard worker. Like I'm someone who puts my, my, my, my head down and just does it. So I'm going to take it to the next level. And that's, that's kind of what it is for me when it comes to that. It's just all about finding that new direction and finally being able to get paid what I believe my training and my coaching is worth.

Dan Henry:

That's awesome man. And yeah, you will experience way less customer support in a way, high quality, a higher quality of customer and better results that your customers will get from your stuff

Kenny:

When you charge the more premium prices. Absolutely. Yeah.

Dan Henry:

Mmm.

Kenny:

I promise you that. Now, the last question I usually ask in parting is and by the way, thank you so much for coming on and taking the time to talk to me today. Yeah, no problem.

Dan Henry:

Is this, I usually ask, well, you know, if anybody was on the fence

Kenny:

About working with us getting in the same program,

Dan Henry:

What would you tell them? But I'd like to ask you a little bit different of a question.

Kenny:

Okay. And that is, if you're an experienced marketer, right? And you've already done well, you've already had six figure launches, or you've already, you've done well in and you're, you're really good marketer, right? And I, Kenny, I would consider you, yeah, a good marketer.

Dan Henry:

What would you tell somebody who

Kenny:

Already is experienced, who already is good? Yeah. And who may be on the fence of whether or not our team can help them? Well, number one, you're either growing or you're dying, right? So no matter how good you are right now, there's always another level. That's number one. Number two, there are plenty of things. And, and, and there's no way that me, and you can go through this right now, but there are plenty of things. Yeah. Just week one of the program that I have never heard anybody say in my life, let alone two, three, four or five, let them on webinars in a weekend, let alone add in a week. Like I've never seen anybody teach something like this the way that you do inside of digital millionaire secrets coaching, I've never heard anybody poaching, whatever, let's call it rubber baby buggy bumper does, does whatever it is changing the name to digital millionaire coaching.

Kenny:

But yes, it gets results. That's the bottom line. So yeah, if you're someone who's successful already, there's another level to it. And I believe based on my experience that this program end Dan and all the other support people in their Carla, everybody else, they will be able to help you get there. And the other thing too that I'll say that that completely did it for me is the Facebook group is absolutely amazing. That in and of itself is worth everything that you invest in this program. Just the people in there are absolutely amazing and I've gotten so much value out of that that I, it's like, it's hard to even explain it, the coaching calls as well, but the Facebook group has been absolutely amazing.

Dan Henry:

Cool, man. Awesome. Awesome. Well, Hey, thank you so much for hopping on here and I look forward to scheduling another interview

Kenny:

When you hit some more record numbers and you hit some new milestones in your business. I can't wait to bring you back on for a and updated. Thank you for taking the time, man. No problem, man. Thanks for having me.