How Kenneth Created a $50,000 per Month Coaching Business

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Customer Name: Kenneth Jensen
Location: Denmark
Story:

Do you find yourself feeling like you're doing everything in your business by yourself and not getting anywhere?

In this video, Kenneth joins me to go over how he took his personal training business from earning only $5K in 2.5 years to earning $50,000 per month!

Kenneth's biggest problem was not having the blueprint for how to get his business off the ground and make the correct offer to his audience.

He told me, "I know the gold is there, but I need the shovel to get it up."

Once Kenneth was able to get his mindset right and transform his business from a done-for-you program to an educational program, things really took off...


In this video, Kenneth and I are going to cover:

  • What Kenneth did to transform his business from a logistical nightmare to a booming successful training program
  • Why switching from a monthly subscription program to a high-ticket offer drastically changed his revenue (and captured better clients!)
  • AND... why having a team that you trust makes all the difference in your business and your peace of mind!

Transcription

Dan Henry:

So, not only did you switch to a fully educational element, but you increase the price and you're crushing it, right?

Kenneth J.:

Yeah, exactly. Yeah.

New Speaker:

That's amazing. That's amazing.

Dan Henry:

Hey everybody. Welcome. Welcome. I have a very awesome guest with me today. I'm very excited. Kenneth Jensen is with me today. Kenneth, how are you doing thank you for coming on.

Kenneth J.:

Thank you for listening to me, but thank you for doing this. It's amazing, man.

Dan Henry:

Absolutely. Absolutely. So you have a very, very awesome success story. You and you and your partner Jacob, you guys created a fifth currently. We're this is where we're at currently. I'm sure you guys are gonna grow, but you're currently at about $50,000 a month. And you're consulting and helping personal trainers in Denmark. So you create a $50,000 a month business by helping other personal trainers in Denmark. Yeah. So I'm just excited to talk to you about that today. Thank you for coming on the show.

Kenneth J.:

No problem, man.

Dan Henry:

Cool. So just to catch everybody up you joined my program. You decided to work with my company to help you grow an information product. Tell me a little bit about like, why you reached out and what the problem was you had before working with us and just get, give us some background.

Kenneth J.:

Yeah. actually it started last year when I was doing all of the work in the business, we managed to hit about 50 K per month, but I was so stressed. It was like crazy. I was doing, I was basically running personal trainer businesses myself because everybody was depending on me. I had no structure in the business. I was the only one on the team doing the work. Everything was depending on me. So I quickly found out that that's not the way to run a business a half-year into the program. I decided to shut the program down together with a coach I had and I was really stressed and just needed to find myself,

Dan Henry:

Give us a little background, because I think some people might be wondering exactly what you were selling at the time. Just give us a little background on what that was.

Kenneth J.:

We are helping personal trainers in Denmark, grow the business, help them with the mindset, helping them with the sales. That's pretty much what we focus on as the sales process. We're consulting for personal trainers to grow their business. Yeah. Basically, especially in Denmark, there are so many limiting beliefs because Denmark is a small country. We have like 6 million people or something total. So it's a really small country and there's a lot of limiting beliefs about what you can earn as a personal trainer in Denmark. Yeah. So, so we, we basically took that part of the market. I've been a personal trainer myself for eight years and for the first two and a half years, I struggled myself a lot. Like I went five K the first two and a half years to get law.

Dan Henry:

So like nothing, how much [inaudible] $5,000 in total within the first two and a half years. And I tried to become [inaudible] right away. So I did something wrong, but I managed to to understand the sales process. I was really afraid of selling at that point, but I learned how to actually sell and love selling. And I've actually found out when you're selling that's that's when you actually change people's lives, not so much on the floor, but by selling the right program to the right people. And so that became like my, my mission to help a lot, train us to do the same and learn the process without feeling like a pushy sales person and stuff like that. And it worked. And then we really got our business coach igniter it's run really fast from the beginning. And that's when I was doing all the work, myself, coaching everybody, myself and yeah. Basically they were depending on me, always because I had no real red line in the process and I was just getting overwhelmed myself. So yeah, it was just a mess.

Dan Henry:

So if you had to, like, if you had to like summarize what the problem you had was you know, before you came to my company, what would you say that problem was like a summary of what? That problem.

Kenneth J.:

Yeah. I don't know if you remember, but on the sales call, I told you, you asked me why I wanted to join the program on a set that's because you have the blueprint, I need to group them. And I remember you were like, yeah, but it's more than the blueprint, but I'm like, no, it's the blueprint. I just need the blueprint. I was, I had this feeling and I talk with my mom about this actually. And I said to her, you know what? It feels like we're sitting on top of goldmine, but at night, but it's like, I need a shovel. I know the goal is there, but I need a shovel to dig it up. And yeah, you have the, you have the blueprint. And the reason is I read your book. I saw you at funnel hacking live last year. And this year I've been looking for coaches like forever to find somebody who already have done what I'm doing in. So it's easier to follow basically the blueprint, but I couldn't really find them. And when I read your book and it was like, okay, it really feels like, you know what we need to do in this process. So it feels like we are moving in the right direction, but we basically just need the blueprint just a few years ago. It was like to get at this level, was it wasn't possible? It was as simple as that five K a month. That's the limit. I couldn't get beyond that.

Dan Henry:

Let me, let me ask. When we initially talk, you, you had a very large done for you element. You were working with these personal trainers and you were like setting up their ads and you were like just doing all kinds of, of grunt work for them. And if you remember, I told you that a, you didn't need to do that to get results for them. And B by doing that, you were tremendously limiting your scale. Do you remember a socket?

Kenneth J.:

Yeah, absolutely. Absolutely. Actually it wasn't us who was doing it, but we had an agency helping us with the, with the ads for the us.

Dan Henry:

You're like giving them a cut and, but there was still the logistics there.

Kenneth J.:

And I'll remember that. That's the funny part. We weren't when we started with you, we were at 12th grade 12 K a month. And that's a great thing about networking and reaching out for people who are in front of you. And because we were like, that's okay. I think, but I remember you specifically said, guys, you are basically at zero and you have logistic problems right now. Come on.

Dan Henry:

So it was like, cause 12 grand a month, let's be honest in, in any sort of digital product consulting, coaching online course mastermind business. It is basically zero. I mean, it's, it's, it's from 10, from zero to 20. It's not that big of a difference. You start hitting a hundred, 200, 300, 400, 500 random month. Now I can understand logistic problems, but when you're at a sub 20,000 a month, you should have zero logistical problems and you guys have logistical problems and fulfillment problems that accompany that, that, you know, I mean, we did like 1.6 million last month and I had less problems than you guys had a 12 grand a month. So like, I mean, and if, and when we talked about that, I was like, you've got way too. Make like the opera, you know, everybody, it's funny, everybody looks at this, this whole business, like, Oh, I'm going to get help from Dan or I'm going to get help from whoever on marketing and ads.

Dan Henry:

And, and the, the funny thing is is that if your logistics, your operations are so broken, that you're spending all your time on fulfillment and just all the nuts and bolts of, of, of that, of that you know, that, that wheel spinning, then you're not gonna have time to focus on the marketing and the ads and the copy and all that. And so it's something that is just, if not more important. So I remember us talking, I remember, man, we got to fix that. So let me, let me ask you, you went ahead and you, did you remove that from the business? You, you fixed all that.

Kenneth J.:

Yeah. Lonely. We are. I have a, my partner, Jacob, and he's the, the ad guy he's doing the ads boss. And I asked him specifically on the call, Jacob, you need to be honest, can you deliver a course doing this? Can you remember? I said that. And he said, yes, 100% sure I can do it. Is that okay? Let's go for it. And he created the most amazing course. We had a live course with the 10 participants who just was asking a lot of questions. They paid like nothing for it, but a little bit, but, but just to get some questions. So when you, when they, when, when they stopped and, and was struggling and, and from that course, we created the whole thing in one, like we just create everything now out of that recorded everything from scratch. And then we launched it. And I remember the first one who went through the program, the, the ad course was a woman, a 32, sorry, 52 years old, never, ever seen anything inside ad manager at all. And he managed to set this up by herself without asking questions. And the next day she got, I think it was 15 calls registered.

Dan Henry:

So that goes to show you right, that I encouraged you to switch to a fully educational element where instead of giving them, you know, giving them a fish, you teach them how to fish and I, and that is more valuable to them. And that will get a better results. And as you can see, that happened, you know, you don't have to hold them by the hand. In fact, a lot of people, they want the handholding, right. But if you teach them how to do it themselves, if you educate them rather than do it for them, it's much, much more valuable. And the idea that you can't, you know, some people have this limiting belief that they can charge this much for done for you, but they can only charge this much, much to educate. And I believe it's the opposite. I believe that you can switch that and you can charge more for education, because if I do something for you once, and it's done, it's done.

Dan Henry:

But if I teach you how to do it, and you can do it for the rest of your life, that is far more valuable. And so a lot of people undercharge because they feel that, Oh, well, I can't charge that much unless I'm doing it for them. No, it's the opposite. And as you can see here, you guys are at 50 K a month and you switched to a fully educational element. You were at what it was 12 K a month when you were doing sort of more of like a done with you done for you type of hybrid. Correct?

Kenneth J.:

Yeah. Excellent. It's funny part because you're saying that people chops this when it's, it's a done for you, this, when it's done for you element on this, when you are doing it yourself, actually we did the brewer thing because we increased the price with 3000 pounds, $3,000 after we changed it.

Dan Henry:

So not only did you switch to a fully educational element, but you increase the price and you're crushing it, right?

Kenneth J.:

Yeah. Yeah.

Dan Henry:

That's amazing. That's amazing. So let me ask you was there any reason why, I mean, you, could've chosen a lot of people to work with a lot of companies but you, you chose mine and I'm grateful for that, but is there any particular reason why you chose to work with us versus anybody else?

Kenneth J.:

Yeah, because of the blueprint, I've been open-minded about coaches in a long time, I had, I think had two or three coaches last, but even though they are really great guys, some of them have earned like a hundred millions of dollars. So it's not like they're bad or anything, but they didn't have a business like this. Like you have an, I have. So it was like, I need somebody who really understands this kind of, this type of business, these coaching elements and sales process. And when I read your book, it was like, okay, now I really know you're doing what we're doing. So it was like, it just fits. It fits our model really, really well. So for me, it was pretty much a no brainer. And I, I spoke with Jacob, my partner and said, man, we really need to do this. We need to join this program because we can figure it out ourselves.

Kenneth J.:

But I'm so tired of just trying and trying and trying. And you know, even though it seems logical and I read a book with Russell or with whoever, and they talk about a specific strategy and it's, yeah, it makes sense. But that's like for everybody, what about specifically our business is, is there anything we need to do in a different way? Or it's like, so when you're not 100% certain, you, you mess it up for yourself. So you're not doing it with 100% commitment because you don't, you're not really sure it works for your business, but when I, I knew you were doing the same thing as we were doing, I knew you, this is basically we need that program. We need, we need that blueprint because we can take it and we can do it with 100% certainty. And that's exactly what we did. And that's why we did it, but that's why we could increase it. So since we did awesome.

Dan Henry:

Now, was there any, was there anything that scared you about the investment and how did you get over it?

Kenneth J.:

Um no, not really. I, I, I thought that was about the, the price point. But actually because of the call, we got a lot of ideas about how to put our price points together and what to charts and in what way we should chances. But so basically we, we right off of the call, I removed every single monthly payment from all our programs right away, because it seems like when you're chatting people every month, people are looking at the number and see, and saying, can I afford on my monthly budget to take this money out of the budget? And in most cases, no, I can't. And that's why they say no, but if you're chatting now, for example, we are chatting either one payment or two payments, everybody, everything else is removed. So it's amount, it's an amount of money that people right away can sell. I'm not going to be able to afford this on a monthly payment, on my monthly budget budget. So I need to find the money somewhere else. So I got so much inspiration from that sales call. Would you, that that changed most of the beginning of this journey and we basically everything in the price structure?

Dan Henry:

Well, I think also why, I don't think, I know when you have somebody who wants to invest in your program and you get them to make a onetime payment versus like every 12 months or every one every month for 12 months, which is something I highly discouraged. You're going to get much better clients. If somebody doesn't have enough faith in investing in themselves to make a one time payment or even a two time, a two part payment versus, Oh, well, no, let me limp in by paying a little bit every month for 12 months. They're just not that, I mean, I hate to say it, this sounds kind of rude, but if you need to, if you don't have, if you won't put in the effort to find the money upfront and you need to pay a little bit every month for 12 months, you're not that serious about whatever problem it is. You're trying to.

Dan Henry:

Thanks. So only working with people who are serious enough to go out and figure out how to make that onetime payment. You ensure that you're going to be working with good people. And as a result, you'll get them better results. You'll have better results from your students and you will grow a much better business. And so, you know, if you remember, I encouraged you, I said, don't take no 12 month pay plan. That's ridiculous. You're going to get the worst type of customer. You want to get people who believe in themselves enough to make the investment and not limp in and not just crawl it. So I'm glad that you I'm glad that you did that. And let me ask you, was there anything particular about the process of how we helped you grow? That was particularly effective?

Kenneth J.:

We, we were struggling a little bit with, with our own ads. So in the beginning, when the, when, when we launched an ad, it was really cheap, but two free days into this, into the ad, it just increased the price like crazy. And it was so frustrating because it feels like, yeah, it's working, but then it doesn't work. So it got so expensive. And then you said to us that in the beginning, Facebook will just go after the low hanging fruits go after the warm traffic. And then when we run out of hot traffic, warm traffic, cold test, you did the dead cold. So we, we excluded everybody who had visited our homepage, our Instagram or Facebook, whatever, if for the last, I think it was 30 days or maybe even 60 days. And then we launched the ad and right away it went cheap and it just stayed there for a while. I think we run the same ads for two months. And it's still about the same.

Dan Henry:

That's something that a lot of there's so many, you know, when you make w you know, we've done directly from Facebook ads of $15 million for my own programs. And when you do that much revenue and you spend millions on Facebook or YouTube ads or whatever, you learn a lot of little things that when they, when you add up all those little things, it can really help to grow your business. And one of them is the dead cold test. And when you do that, you realize that your, your ads and your creative weren't as good as you thought they were. Yeah,

Kenneth J.:

It was the wrong data.

Dan Henry:

You're right. Because, because you get the wrong data. And so some may listen to this interview and think, Oh, that's the golden nugget. The golden nugget is that you remove people from your targeting that may have interacted with your business so that, you know, if it's converting or not, and that is a gold nugget, but the real golden nugget is now, you're in a position where when you create advertising, you realize it has to be way, way better than what you're putting out. And so it teaches you to create better ads, because you're putting yourself in a position where you're literally going after dead cold people. And I think what happens is people in their minds, they think that ads don't last long and that they burn out when in reality, it's that their ads weren't very good to begin with. And those ads were simply shown to people who were already in their network. When that pool runs out, it shows it to actual cold prospects. And the prospects are like, well, this is, this is garbage. This sucks. His advertisement sucks. So it trains you to get better at ads. And, you know, I always say that some people teach you what to do and how to do it. I teach you how to do it well.

Kenneth J.:

So I'm glad you brought that up. Yeah,

Kenneth J.:

That's it it's like before it took us like three to four days before we found out that this ads doesn't work. But since we changed it and showed it to cold traffic right away, we got immediate data that we could actually use. So right away, like even a few hours later, we had an idea about if it's worked work, that didn't work. So it got us much more, much more, faster results and much more productive because right away we knew if we needed to change something. And we didn't, we had to wait like three days before we, when we were like, sure, that this is actually going to work or not. So it delayed us a lot before, but now it's like, we know right away if it works or doesn't, and that's, that's like a relief. That's, that's amazing. So

Dan Henry:

Yes, absolutely. Absolutely. That's what I do. Let me ask you then how long have you been in the program?

Kenneth J.:

And it was done in may.

Dan Henry:

So that's, so you started in may at the end of may. So about two months now. So two months, yeah, two, two, and almost three months now

Kenneth J.:

Almost.

Dan Henry:

Okay. So almost so about 90 day, almost, almost three months. And you've gone from 12 K a month to 50 K a month, which I think is a pretty good, there's no stock on the plant and you've obviously already made you're an entire investor.

Kenneth J.:

Yeah.

Dan Henry:

So let me ask you, if you could summarize the outcome so far, you've only been in less than 90 days. How would you summarize that? I mean, I know, I mean, you're, you're, you're booking calls, you're closing sales and Denmark. Can you, can you tell me a few things that maybe you thought you needed to do when, when you came into the program and once you were in, you realized you didn't need to do them to become successful. Can you give me a couple? Cause I know we talked about those before.

Kenneth J.:

Yeah. Actually, that's a really interesting thing. And I think you and I, and Jacob had been talking together like three or four times in total, the last three months we've been on almost every call since he started, but that's, that's what people get misunderstand in. It's about the mindset. And we were luckily in a, in a position where it was not like a limited belief right now, it was more like, what do we need to do? And then does just do it. And yeah, so the direction was actually what we needed and not so much the coaching stuff, somebody needs the coaching stuff, that's fine. But at the end of the day, it's a matter of remove your false beliefs and just do the work. And luckily we had removed our false beliefs, so we could start just doing the work. And that's why we got to this extremely increasing in revenue within two months, because we, we didn't have to figure out the mindset stuff.

Kenneth J.:

We didn't have all these false beliefs, so we could basically just get started, but some people needs to get through this limited belief stuff and clear the mind and then they can get started. So that's why some people get results right away. Some needs to do it. It gets resolved after a few months or something. So, but that's one of the biggest things and a big aha, because I can see we moving so fast because we don't, we don't destroy our own process. And so that's one of the things yeah. What else? You said, I said something before the call.

Dan Henry:

Yeah. You were w we were talking about you wanted to expand to you thought that,

Kenneth J.:

Oh yeah, yeah, yeah. We wanted to, yeah. That's a good one. We wanted to expand to yeah. International with the, yeah.

Dan Henry:

That's what you thought was going to be the key to growing your revenue.

Kenneth J.:

Yes and no. Yes. Because I wanted to get a lot more trainers, so absolutely. But it's, it was basically mostly because I think the excitement of doing something international instead of just so, so that was the main thing, but, but yeah, definitely. I always thought that that was not enough trainers in Denmark, but the fact is, I know for sure, at least 3000 trainers are getting educated every year. So that's not enough enough trainers in Denmark's, but, but you, you told us because we said we wanted to go international and we were advised us to not do that right now, maybe later, but start with the Danish area and make sure this business works in Denmark. And whenever it works in Denmark, that's when we could take it international. And that's what we did. So we we dropped all of the plans about international and just focus on Denmark.

Kenneth J.:

We had two programs. One program is now 100% to yourself and are getting sold by a webinar. And then we just focus 100% on our biggest accelerator program. We call it, but the high ticket program. And that's when we, that's where we get the calls, we sell them that program and just focus on focus and focus on that specific program. I, I just said no to one yesterday who he knew the price knew everything and he was ready to go, go for it. But his mindset was like, no way I'm going to work with you. So I told him no, and because this is, I could sell on something else, but no, I just want to focus on this. And that

Dan Henry:

Fight that that's a trap. A lot of people fall into, they're like, well, I'll get, I got to have a down sell. I got to sell something else. And it's like, no, like that's a distraction. You sell one thing, you focus on that one thing, if they don't want that thing, it's a, no, you don't distract yourself by going down another path. You know? So that's, that's, that's called discipline. That's, that's awesome that you have the discipline to say no. Let me ask you, so for you and Jacob I understand that your businesses increase and you're, you're growing. You're going to make more, right. I'm very confident that you'll have a six figure month before, you know, before very long how, I mean, I understand how the business has changed, but can you describe to me before we end the interview today, how your personal lives have changed as a result of your business growth?

Kenneth J.:

Yeah. basically so much has changed since I got a team that I trust. I just saw him on our Facebook group that a few of our coaches and I had just posted different things and adjust, taking responsibility. And I did nothing. I'll have some sales call and, and solve it just by having a team around you that can help you move forward. It's such a relief. Then we've got a sales rep. First time I ever had one, that's one of our coaches and I trust him like really like he's, he's so amazing. And he started just closing deals, closing deals, closing deals. He has a higher close rate right now than I have. So that's pretty amazing. But eh, I went on a holiday for the last two weeks and on the holiday he's sold while I didn't even talk with him about it, but suddenly I on my phone, but we got a deposit and that's a thing.

Kenneth J.:

Okay. Why do I got a deposit? What happened? Did I miss something? Did I do something wrong? And then I realized he just had a sales call and he got a deposit. And then they got the payments. So that was like right there. I felt like, okay, now we are at a whole other level like this, this is getting serious. Now. Now I can really start to see where we're going and see, this is not like a startup thing. This is actually going to be a real serious business and we are already there. So it's amazing to see how your business able to grow. Even if you're at a holiday that's, that's like, yeah, it's like the first time ever you get a sale, even if it's like $10 or whatever, but you didn't do anything. It just automatically showed up on your account. That's an amazing feeling. And it was like the same thing. When I saw this, this cell went through and I didn't even talk with him about it. He, he handled everything. So,

Dan Henry:

And isn't it amazing that so many people think that selling over the phone instead of an order page is not passive. And the reason they want to sell over the over an order page is so that their income is passive. But in reality, when you sell over the phone and you, you master that, and then you hire a sales team, it becomes literally the most passive way to sell your products. And it's just ironic that people don't understand that I haven't taken a sales call. I think you are one of the last sales calls I took for my mastermind. I don't even take sales calls anymore. I haven't in months. And you know, my whole, my sales team just cause what it is is, you know, like, let's say you have an order page funnel and something goes wrong. Now you have to sit around for hours and figure out what went wrong.

Dan Henry:

And then you have to fix it. And then you have to wait and you have to, that's not passive to me. But when once per week I have a 30 minute meeting with my sales team. And I say, what did you guys hear on the calls this week? What did you guys struggle with? What, what objections did you have? And then people, what did you say? And then I just correct them. And then they go out the next week and crush it and I don't have to do anything to me. That's the most passive way to sell your online courses, coach math, whatever it is. And it's just a funny, it's a limiting belief that people have, Oh, I don't want to sell over the phone because I want it to be passive. Well, that's why you want to sell over the phone because you know, getting a sales team up and running to sell your products and services is the most passive way to make money. Trust me that the order page stuff, when you scale an order page funnel it's the amount of stress and the amount of little nuts and bolts you have to fix and maintain is just crazy compared to simply just having a conversation with your sales team.

Kenneth J.:

Yeah. Plus it's a whole other level of pricing because this was actually like, I think out of that deal, I get about eight K or something. It's an eight K passive incomes while I was on holiday. That's a lot of orders on a, on a, on a landing page. Yeah. So

Dan Henry:

Yeah, exactly. A lot of coffee and you got 10 times less customers, less crap to deal with. You know, it's, it's, it's really a much more passive business. People just don't realize it because they haven't done it. So, Hey man, thank you so much for coming on. I appreciate that. Congratulations on your $50,000 a month, that is just absolutely incredible. And the fact that you're doing it in Denmark, you're not even doing it in the United States, like 6 million people in Denmark. We have hundreds of millions of people here. That's absolutely incredible. So thank you so much for coming on. And let me get, let me just leave with one question. If anybody was considering, you know, trying to grow their coaching or consulting or online course or mastermind business or whatever, whatever digital product business they're trying to grow. And they were considering working with my company to help them grow as you did. And they were on the fence. What would you say to them?

Kenneth J.:

And I'll say it this way and that's two way to make a decision. You can either do it with the mindset, with, with the feelings or with logic. What would did with you was like, ah, should do it. You would not do it, but I was like, I want to do it, but okay. A lot of people around me start sorting. You should this good the way to do it. And I can't you do it yourself. And I was like, yes, 100%. I can do it myself, but I don't want to wait a year or two year, three years to do it. Like I can it's right there. So what I did and I actually talked with Jacob about it take, now let's take the feelings and just put it aside. It's like feelings. We know, we know you're there. We didn't forget you. But right now you you're over here.

Kenneth J.:

Now let's look at the logic. And I was like, how many sales do we need to get before the investment is back within the next 12 months and like getting the sales. So we were calculating and it was like, we need, at that time we needed four calls. Now it's actually only free free cells. And then we actually done, but for calls, for sales at that, at that time. So it said to Jacob, do you think we will be able to get four more cells in the next 12 months that we wouldn't have had, unless we won this program? And he said, yeah, 100%. We're going to make so much more than that. Then why are we even talking about it? It's like logic, you know, that's logic. And so many people are missing this. I had just before we jumped on this call, I had another cell with a girl and she was in this exact same position.

Kenneth J.:

She said, she told me, I really like to like, think about and like, feel, look at the things and then feel the things. And I said, okay, I agree on one of those two things, I agree that you should, you should take a look at it, but I definitely don't agree that you should feel if this is the right for you, because what if you, well, what if you go with the feelings and the feelings is like, no, it's too risky. And what if I'm the 1% didn't get the result and blah, blah, blah. And you make the decision to not go for it. And if you actually did it, I I'm calculating what they can expect to hit within the first three months. And that's basically what you wanted to hit. So I said, what if you actually hit that number three, three months into the program and it's an eight month program.

Kenneth J.:

What if you did that? Wouldn't you be like pretty annoying that you didn't jump on the program and it's just like, yeah, you're right. Okay. I mean, and you bought so, so it's, it's just logic and feelings. And I understand when people are like, should I do it? Should not take the feeling, put it on here and say feelings. I know you're there. It's okay. Let's look at the logic. Does this make sense for you to do it or didn't don't it? And if it doesn't make sense to do it, then don't, nobody is false you. But if it makes sense, logically, go for it, man. What are you waiting for? And I spent so much money on coaches and like crazy, but I'm always getting better and better and better. And people asking me, why did, how are you doing this? Because I asked for help. It's like simple. So put the feelings aside, just focus on the logic. The feelings will always be there and they will always tell you, like, be careful, don't do it, blah, blah, blah. But at the end of the day, do we want the results?

Kenneth J.:

I wonder how many of those people that say be careful, don't do it are millionaires. And once again, I said, I wonder out of all those friends that tell people, be careful, don't do it. It's too risky. I wonder how many of them are millionaires? Well, the definition of an entrepreneur is a person that takes a greater than normal financial risk to build a business. And I find it funny that some people sit there and say, I'm an entrepreneur, but then when it comes time to pay for things, learn how to grow their business.

Dan Henry:

They're like, no, it's too risky. It's like, but then you're not an entrepreneur by the literal Webster's dictionary definition. You are not an entrepreneur. Like you don't want to even take a little risk, let alone higher than normal risk. You're not an entrepreneurs. So just get out, like, get out of the line, you know, go over here. You know? But unfortunately, so many entrepreneurs that could be, will never be because of their mindset. So thank you so much for coming on the show. No problem. I need you. I can't wait to see you grow and I can't wait to get this interview out was a great interview. Thank you so much.

Kenneth J.:

Yeah. Thank you man.