How Chad Made $18,000 in 40 days Using a Whiteboard Webinar

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Customer Name: Chad Spencer
Location: US
Story:

Did you know that the most important part of your entire online course or coaching program is the actual offer that you make people?

I hear a lot of people, who are still struggling to get started, tell me "Well, Dan, I'll join your program once I have my offer figured out."

But the offer is the most valuable piece and sets all the rest up to fail or succeed! 

In my latest video, I sat down with my new client Chad and we discussed his recent journey and successes...

He shared with me the one thing that helped him most from my program... and that was how together we nailed down the exact offer he was going to put out, and how successful it turned out to be. 

After "banging his head against a wall for the last year", he joined the program and we went over his existing offer on his first coaching call. We helped him decide on a better offer, which took off and even scaled very quickly.


In this video, Chad and I discuss:

  • Why your offer is the single most critical thing in your entire business structure
  • How the level of support around you is critical to your successes or failures
  • AND... why it is so important for you to seek the help in your business at the right time, without wasting time!

Transcription

Dan:

Hey everybody, Dan Henry here. And I'm here with Chad Spencer, who has an amazing story of speed in that he was able to make his first high ticket sale in 40 days using our whiteboard webinar process. Chad, thank you for coming on.

Chad:

Absolutely Dan, thanks for having me.

Dan:

Awesome. Awesome. So real quick, before we get into this, can you just walk me through the, the, the results you've got you've you've been in our program for 40 days. Can you just, and what's more impressive is the amount that you've got done in 40 days. Can you just walk me through that?

Chad:

Yeah, absolutely. So we, we got into the program, we were literally living in the middle of nowhere, so it had terrible internet. And so we were like, how are we going to do this? So yeah, we started strategizing, strategizing, and we got ads going to your PR, I mean, just dove right in, because quite frankly, our recruiting business was put on hold with, you know, what, what was going on in the country at the time. And so basically we got w we got going and put some ads together, ran that to a PDF that I did reasons to start a recruiting firm and and then drove people to my Facebook group and then promoted a whiteboard webinar for about a week in the Facebook group. And then I had a whiteboard webinar at on a Sunday, which you recommended a Sunday and doing a whiteboard webinar.

Chad:

And that Sunday we had 16 people sign up for the whiteboard webinars. So you know, sold it for four 97 and then kind of refine the program a little bit. We edited a lot. We did a live coaching the next, the following Saturday. It was crazy because we were driving from California back to Houston and that time, and trying to figure out how to do the live training. So did seven hours of live training on a Saturday coming back from California. And it was a success people got it. You know, they, they loved it. And so we got testimonials the next week. So we got about six testimonials the next week over people that were on the training. And so then we started promoting you know, our, our refined program. And we knew we were going to sell it for high ticket. We, we sell it for $10,000. We know it was very worth it because, you know, one guy makes one placement and he doubles his money. So we knew we had a good offer and start selling it a high ticket, getting on the phone. And then the following week, right after we started promoting it, like a couple of days after we started promoting it, we had our first $10,000 sale. We're just off to the races there.

Dan:

Awesome. So let me, let me re summarize that for people who may be not quite familiar with our process if you have read my book, digital millionaire secrets, or you've checked into what we do we have a process that, you know, you start with a small growth and you figure out you know, what, what to offer, and then you do a whiteboard webinar. You make your initial sales and from what you w we talked before we started I wrote down some notes on your numbers. You spent 2000 on ads for the beta webinar. You made 8,000 in sales that validated your offer, made sure people were interested in buying it. Then you did the beta process of making the program good, made sure that those people that got in early really enjoyed it, really loved it. And then you switched to high ticket. You spent another two K in ads and you made your first $10,000 high ticket sale. And I imagine you have more calls booked for that as well, that could, they could bring in sales, right?

Chad:

Oh yeah. We have like 12 calls booked between now and Tuesday. It's it's Wednesday right now. So in the next six days you know, we have, we have those calls booked, so it's pretty exciting.

Dan:

That's awesome. And, and just for everybody who is listening at home, who maybe has read my book and thought, well, how, like, you know, how did you do that in know, how do you do all that in such a compressed amount of time? Well, you know,

Dan:

That's one of the things we help people in our program and we teach them, we work with people on, but the really impressive part about this is that you did this all in 40 days. Yeah. You know, I wouldn't be completely transparent. Not all of our clients do this much in 40 days because quite frankly, a lot of them, and this goes with any program, don't take action as fast as as Chad here, as, as you did Chad and the people in the program that get the most results, take the most action, the fastest. And you've seen that, honestly, that goes with any program, but the fact that you did all of this in 40 days, one right after another Valley, and you got the, the week seven high ticket funnel that we give you up and running all good to go booking calls, closing sales in 40 days. That is amazing. Is there something that really helped you able to, what is the thing that helped you get all this done to sell your recruiting program? Okay. You're recruiting cause it's a recruiting coaching program that you sell. Yeah. W what was the number one thing that allowed you to make this happen so fast inside of 40 days?

Chad:

Well, I think, I think when you put your mind to something, you just say, okay, there's no backup plan, and maybe I do have a backup plan, but you just have to train your mind. You just have to tell yourself, look, there's no backup plan. You just have to jump on this. I mean, you just have to, you know, take massive amounts of action. I hear, I heard people say that throughout my career. I mean, we've been successful in our recruiting firm and things and taking massive action, but I haven't taken it to heart. And, and really, you know, with everything that you guys provide in the training with all of the, you know, Facebook coach, like the Facebook ads coaching, I had not run Facebook ads. I've done LinkedIn. So LinkedIn is my platform as a recruiter. You know, I do everything on LinkedIn, grew a business just solely on that platform.

Chad:

So I didn't really know Facebook. I didn't have an audience on Facebook, anything. And I started running ads, you know, and week five week, four week five of your program one of the Facebook ads strategy and basically just took that to heart. I started running ads and they actually worked. And so and then you guys have the funnels. I can just download the funnels, my click funnels account. And that's super easy to so I, you know, I just think that it's done for you enough where a person that does take action, it's really hard to fail. The only reason they would fail. And I tell my students, this is if you just don't do the work. And so, and I can't help you do that and you can't help anybody do that. Right. So it's just massive amounts of action.

Dan:

That's, that's a very, very good point. And you know, this is what I always say about, about our program is that you are good at the recruiting business, right? That's what you're good at. You, you need to be good at that. That is your message. That is your purpose. To help people with their recruiting business, just like somebody who teaches weight loss, or somebody who teaches personal development, that's their priority. And that should be their party. You should not have to be a tech wizard or an email marketer or a funnel master to sell what you are good at. And so in our program, I take the belief that, listen, I'm going to teach you how to sell it, how to market it, but I'm not going to expect you to be this, this wizard at email marketing. So how about, or, or funnels or whatever.

Dan:

So how about, I just give you the funnels. I give you the email sequences. I give you the system, you download it. It's like you said, basically in a way, a done for you element and you just fill in the blanks for your offer. And by doing that, you can focus on what you do best and let us take care of all that tech stuff by just doing it for you. Okay. And so, yes, we have a course element to the program where you have all this curriculum. Yes. We have coaching calls right now. We have three coaching calls per week to help everybody. But more importantly, we give you the systems for live launch, automated launch, high ticket audience growth, all that, even a chargeback prevention funnel. Did you download that one yet?

Chad:

I did. Yeah, that was great. So I haven't had that and you, you know, you on the coaching calls, you referenced, you know, if you do high ticket it's just a different sale. There's a different demographic. And so you're not going to have a whole lot of charge backs and that, and so that, that's one of the reasons, I mean, I've always had to sell a premium product and everything I've done. I've always been like when I was selling PEO I had to sell a three times our competitors product. And so I think just in business, I was just grown up in business that, Hey, you know, know your worth. And so I was not going to just count what I brought to the masses and that's why I went straight to high ticket just because I, that that's, you know, where we want it to go. So, yeah.

Dan:

So let me ask you this before you decided to, to, to, to join the program, get help from my team to do this. What was the actual problem you had? Like, what was the major problem you had prior to coming on board?

Chad:

Well, that's a good question. And in the first coaching call, you kind of brought me down to speed and I actually changed my offer. So, you know, you said I got in the program and I did it in 40 days, but I literally changed my offer a week into your program to a different model. And so I had,

Dan:

Well, that's part of it, man. You got to have the right offer. And so we help you with offer creation. And that's the thing. A lot of people try to beat a bad offer to death and they don't realize, so that's awesome that you, you did that, but I'm sorry. Continue.

Chad:

No, you're good. I literally spent a year banging my head on my desk, trying to, like you said you know, bang a bat offer into a market. So I was in the job seeker market. I wanted to help job seekers so bad because I saw it and I'll get on the phone with them all the time. And I basically, you know, try to help them and market themselves to find a new opportunity out there in the marketplace because, you know, job boards and things. I mean, most of the jobs are not posted on that. So I literally, I had a program for about a year and it was not selling. It was basically just a time drain. And I came down to your first coaching call and you said, no, that's how I get off. Like, you know, that's not a good offer because quite frankly, and I found this out the hard way after a year of doing it is that that demographic is not for the most part is not willing to invest in yourself in their career for whatever reason.

Chad:

They're just not. And I literally changed my offer. I've had, I had the idea of you know, teaching people how to do exactly what I did and, you know, building a, a company from scratch to seven figures in two years. So you know, I knew I could teach people how to do that and it could really change their life, but I wouldn't have been able to do that unless you, I mean, I would have just stuck with the job seeker program unless you told what I mean, unless I had hadn't of come on with the coaching called gotten to the program, and you told me that, Hey, that was a bad offering you to try something else. And then we beta tested the other offer and it was a success, a home run. And now we're going that program that we could really scale. So yeah, I, I spent a year with a bad offer and a bad program before I even got your program.

Dan:

Well, you know, the, I see that a lot. In fact, one thing I see happen all the time is people say, no, Dan, let me figure out my offer first. And then I'll join your program. I see that like at least a hundred times a week, we go, we'll get emails, comments, Dan. You know, when I figure out my program and I got it ready, I'll join your program, which is the exact opposite of what you should do, because part of the program is helping you nail the right offer. And people will come in and say, Hey, I've spent six months figure it out my program, I got it figured out, I'm ready to join. They join. They come on the first coaching call and I go, that's trash, it's terrible offer do this instead. And they're like, Oh wow. And then they do it.

Dan:

And they get results. And imagine what would have happened if they had not wasted that six months and NEDA came on six months ago and just figured it out like that. So I really appreciate what you said there, because I think it's a huge misconception and people need to understand that the, the most important part is the offer. It is the offer. And if you're like, that is where you need the coaching the most. And then everything else after that is sort of like steadying your hand. You know what I mean? But that is where you need the most help, but there's this belief that, you know, before you get help from anyone, not just me, but anyone you need to figure that out first. And that's crazy. Cause that's the exact opposite. So that's, that's a very good point.

Chad:

I wish I would've found you earlier. So 

Dan:

I wish you would have joined her.

Chad:

I didn't even know about you earlier, but 

Dan:

Well, that's, that's my fault I should have, I should have promoted and advertised harder. So speaking of that, when you did find me and you did join the program, why did you choose my coaching program over anybody else's program specifically?

Chad:

Yeah, it's kind of the proof's in the pudding, right. You know, I had been following you for a little bit. It seemed like what, I mean a little bit, I mean, a month, two months, things like that. And so you were getting some steam, you know, your book and things and it just looked like you had had success in, in, in the past, I mean, people were engaging with all your content and saying some really good things about you and, you know, kind of like any coaching program. I do a, you know, aye did like a video program, you know, getting, I do a lot of LinkedIn video. So if you go to my LinkedIn profile, you see a lot of video, it's really improved my brand. And the coach I went to on that she, yeah, literally grew something from scratch and, and, you know, it's, she's got 200,000 followers.

Chad:

So I always look for coaches that I've actually John something. So, you know, why should somebody buy my program because I've done something, you know, I, you know, and so that's, that's what I always look for. And credibility. And that's, you know, it was a pretty easy sell, like you said, on the homework, which I copied, or, you know, like you said, the homework part of it, or that you send out to people in the high ticket, you should already be sold when you come on the call. And what I mean, it was just, are we good to work together?

Dan:

Exactly. And if you do, and that's why, you know, I spent a long time refining our high ticket funnel that we give you guys, because you shouldn't have to be these hardcore salespeople to sell your program the way we do it. It's the ultimate form of low pressure sale in two parts. Number one, the whole way that we do high ticket is that you're already sold. You're when you get on the call. And the second way is that, okay. You know, if at any point you don't want the product, you end the call, right? Okay. D very few times when somebody actually takes the time to book a call, it's not, I don't want the product it's, how can I make, how can I make this work? Right. And, you know, high pressure sales to me is when you're trying to convince somebody to buy something they don't want, and you just keep hammering it.

Dan:

And when you use, when you do the high ticket process properly, you will never get somebody on the phone that doesn't want your product, right. That's just not how the flow is set up. And so know a lot of people who think, well, I have to be the salesman hyper. No, you just have to be good at what you do and know how that can benefit that person. Right. [inaudible] Be able to let you both see that it's a fit to work together, and then it becomes a no brainer, but you don't have to be pressuring, you know? So let me ask you this. I know it's early, it's only been 40 days, you turned essentially $4,000 into $18,000. You've made your investment back on the program already. In fact, I'm not sure w w when you charge, what, but would you say you made your investment back on my program within 30 days?

Chad:

Oh, yeah. Yeah, definitely. And you know, that's the one thing you can't really look at that, you know, I, yeah, I saw coaching programs, 10 grand right now. I may, I may charge 20 or 30 grand in the future, just because I know it's a great offer and people should, I mean, my competitors, if there's some better job, there are charging 75 to a hundred grand for franchise and franchise are garbage. So, you know, I, I didn't, I looked at it as an investment, you know, anytime I'm doing a coaching program, it's like, all right, well, do I realistically need to make my investment back in a month? You know, I, I don't think so. Like, you know, I get that, I get that asked a lot of times, it's kinda like, alright, if you put your money in the market, are you real, are you trying to get your investment back where it's just cashflow at the end of it in 30 days?

Chad:

No, it's going to take five years or maybe more to get that investment back. And so if I get it back in a year, that would be better because, you know, like I said, I had a bad offer and I stuck a lot of time into it. For me, it's all about time. It's like, you know, I can't, I can't waste any more of my time. I have to get it right. And so I was willing to take the shot at 10 grand at the end of the day. And I don't want to make light of this, but at the end of the day, 10 K is up drop in the bucket. If it works, you know, if it doesn't work, then you know, it's marketing dollars or it's, you know, right off or something like that. But, you know, just, just in your experience of what you've done I knew it was a, you know, a risk I was willing to take.

Dan:

Awesome. And, and, and by doing that, look at you charging $10,000

Chad:

For your program, which is a high ticket. Okay. Just like that you made your first sale and of course our program. Yeah. It is not, it's definitely not cheap. It's, it's, it's, it's, it's not a cheap program. It's a great program. And know, I always tell people, if you expect other people to invest a premium amount into your solution to their problem, but you have yet, and you're not willing to invest a premium out into somebody else's program to solve your problem. You're never going to be able to sell it because the amount of internal conflict is just staggering. Like you can't, you know, it would be like trying to, okay. Act in a movie for a movie that you just at your core, don't agree with. You hate the script. You don't like the character. It's very difficult to do that when you don't believe in what you're doing, and you can't believe in what you're doing and expect people to pay you a premium price, if you don't pay others a premium price.

Chad:

So that's a, that's a great point. Let me ask you, how is this injection of not just, not just money, but the ability to just press a button, book calls and close sales, how has that changed your business? And more importantly, has it yet, I mean, any impact in your personal life? Yeah, I think, you know, obviously it is early right now. But just the fact that I have a funnel that's working, I've never had a funnel it's working before and in the recruiting business, you know, it's a very profitable business and that's why, you know, people, you know, want to get into the business and are excited about it. But you know, I, I never could grow that business with ads, if that makes sense. Like, I couldn't, you know, it's not a business where you can, you can literally have, you know, clients coming in the door you know, via ads.

Chad:

It's really, you go out there and network, yes. People pay you handsomely. And you know, that's great. You do have to build up a network and, you know, call people on the phone and they're not really coming to you. And so that's, that's just been different for me and that, Hey, last night I was telling my wife we're going to bed. And I said, Hey, honey, since I've gotten bad, I've gotten three calls, a schedule on my calendar. Now it's like, okay, how do I juggle those calls? And you know it it's, it's like, okay, I got it. Hire some salespeople now. And to run some of these calls. So it's just a different, it's completely different model than I'm, than I'm used to. And it's pretty cool because it's something that I definitely can scale. You know, a lot of people can't even fathom, you know, a hundred grand a week now. I mean, it's really all about scaling. It's all right. What is our closing rate? And, you know, can we put enough calls on the calendar to make a hundred thousand dollars a week or more? And you know, now it's not, you know, now it's not now it's attainable, I guess. Whereas a lot of people think, Hey, there's no way in hell that I'd be able to make that money, but you really can if you have the right funnel and the right, you know, offer.

Dan:

Okay. Awesome. Well, don't worry, Chad, we're going to get, we're going to get that. Now that you're booking high ticket sales calls, you're closing them. We're going to get your close rate up. We're going to help you hire and train sales reps, get their close rate up, manage them, inspire them, keep them pushing, Mmm know, make them friendly in a friendly way, compete for the best, like all that stuff. Okay. Okay. We're going to continue to help you with that in the program as we do. And I absolutely look forward. I know that you're going to, we're going to, we're going to be on this interview again, probably in a two or three months. And I know you're going to have some serious numbers some serious sales numbers too, to talk about, because I can tell that okay, Le these are your first steps and you're going to, you're going to crush it. I would not be surprised if next month you have a $50,000 a month. Here's the thing. It's five sales.

Chad:

Yeah.

Dan:

I mean, that's the thing. When you sell high ticket and you do it over the phone, you're your program singer, it's a five step. Guess what happens if you make 10 sales? Just 10. Yeah. It's a hundred grand. You know what I mean? And on top of it, and I think that we, we can't gloss over this, but you're charging 10. Could you give, could you help the people that are buying this program? Could you give them the amount of help and, and the amount of support they need to be successful if you were only charging 500 bucks or a thousand bucks?

Chad:

No way. Yeah. It wouldn't be quite frankly, it just wouldn't be worth my time to do it. And I, you know, figure out something else because yeah, and I don't, I don't mean to say it to sound brash, but you know, if a guy is having success, like you, you know, are having success. Yeah. Your time is worth everything at that point. And, you know, you, you have to be able to charge enough that makes sense to give somebody else your time. And, you know, and a lot of people ask for my time, you know, like I said, I had a job seeker program. They're costly. We had a thousand people coming to us, trying to help them find a job. And, you know, as we grew our recruiting company and there was just no way, unless I charged, you know, a high ticket price that I could give them my time. And so yeah, if 500,000 bucks, there's absolutely no way.

Dan:

Yeah, absolutely. I mean, I learned that a while back, cause I've sold millions in nine 97 programs and you know, the amount of return you get when you have more support is astronomical compared to getting something for cheap. So I really appreciate you coming on Chad. And I know you're going to be a huge rock star in the community and I can't wait to have another interview here in a couple months when you're really like, just, just scaling to the moon cause I can see it happening. So thank you so much for coming on. And yeah, I look forward to talking to you again.

Chad:

Likewise man. Thanks for having me.