Many people talk about how there are things outside of your business that can distract you and prevent you from growing your business. But there are also things in your business that can distract you and prevent you from growing your business. And that’s what we are going to talk about today, by the way, don’t forget to subscribe and smash that like button and as well, let me know in the comments, what is your biggest distraction? What’s the biggest thing that distracts you from growing your business? I’d love to know in the comments. Maybe I’ll cover it in a future video.
Hey, everybody. Dan Henry here, and I’m going to talk today about how to not get distracted in your business so you can work on your business. So this is something that happens to me sometimes. And it happened to me a lot in the past. Remember, I’m CEO, I’m founder, right? If you own a business, your CEO, your founder, you should be working on your business, not in your business, because if you work in your business, you’re self-employed. If you work on your business, you’re an entrepreneur.
So one of the biggest mistakes that you make is we get too involved in our business because if your business cannot run without you, then it’s not really a business. Okay. It’s just a really, really highly paid hobby. And the struggle, especially if you’re a consultant or you’re a coach or an educator, is, well, it’s your content. And it’s very hard to remove yourself from the business when you kind of are the business.
And so one thing to understand is your zone of genius, right? Like understanding where you shine and letting yourself shine there, and moving yourself out of everything elsewhere you don’t shine. And one thing that I found in the past is there will be a distraction, right? Like let’s say it’s a new funnel or marketing strategy, or let’s say it’s something as simple as creating a graphic. I mean, think about this. How many times have you sat down and worked on creating some sort of graphic when you have a graphic designer, or you have a graphics team, or you have somebody that you can outsource to, but for some reason, you yourself are doing it. Or you’re working on a funnel, or you’re working on this, or you’re working on that, or you’re working on something that your team can do, but you’re working on it.
Well, a lot of times, we think, oh, I’m just doing that to get it done, help the team along. And to an extent, that may be true, but what I’ve found after talking with a lot of entrepreneurs and really taking a deep dive into myself is that a lot of times, we use it as a coping mechanism. We sit there, and we say, well, if I work on this logo, or I work on this piece of copy, or I work on this funnel, what I’m actually doing is distracting myself from working on a higher level problem, give you an example. Let’s say your operations are messed up. That’s not a sexy thing. Copy’s a sexy thing. Logos are a sexy thing. Sales videos are a sexy thing, but fixing your internal operations or properly structuring your tax strategy or some like that, these aren’t sexy things.
But they’re things that have a lot more impact long-term, especially from the person who’s supposed to be steering the ship and not scrubbing the deck. So the point here is that it’s very easy to sit down in your chair, work on something that is micro on your business and make yourself feel better like you’re getting something done. Then you feel like you’re working on your business. You feel like you’re getting something done. You feel accomplished, but in reality, you’re not working on the things that actually make the needle move. You’re not working on the higher-level problems that aren’t sexy to work on. They aren’t sexy to think about, but they are the proper things to do as a proper business person and a proper entrepreneur.
Sometimes I’ll sit around for five hours and just think about a different approach to selling for next quarter or whatever. And I’ll think about these major things instead of sitting there and doing something small, but sometimes I do it. And when I’m sitting there, I say to myself, why am I doing this? Why am I messing with this? When I have a team that will do it. And I realized that it’s because it takes far more brainpower and far more discipline to work on a higher-level problem. And it’s not as fun. It’s not as cool. And so, when working on that lower level problem, it’s like a coping mechanism. It’s like an excuse to work on something, so you feel like you’re working on your business instead of working on something higher level.
And so what I think the takeaway from this should be is that you need to train yourself to focus on things that don’t simply make you feel like you’re making progress, but that actually make progress. And one of the best ways to do that is to learn from unsexy entrepreneurs. We can look at all these gurus and all these people running around on Lamborghinis and yachts and private planes. And then we can say, oh, well, that’s sexy. And that’s awesome. I’m going to listen to them. And that’s cool. That’s they have great things to share. But at the end of the day, don’t forget to listen to the people who fundamentally knew how to grow companies like Steve Jobs, like Jeff Bezos. Read Made in America by Sam Walton. It’s a great book. Sam Walton built the Walmart corporation, the greatest retail giant in the world. You don’t think there’s something to learn from him?
Point here is, you know, there’s so much content out there right now that revolves around challenges and logos and copy and funnels and sales closing. And this is all great content. It’s all stuff that is awesome to learn. But don’t forget about the boring stuff.
Don’t forget about learning how to properly structure your business. Don’t forget about learning proper tax strategies or at least taking the effort and the time to find somebody with proper tax strategies. Don’t forget about learning how to run a team. Read the book, Traction, read Made in America by Sam Walton, read Principles by Ray Dalio. These are very boring books. I’m not going to lie to you. When I wrote my book, Digital Millionaire Secrets, I wrote it to be entertaining because I knew that my audience needed to be entertained to get value. I understand it’s a very entertainment-based audience, but at the end of the day, I don’t believe that Sam Walton or Ray Dalio or any of those. I don’t think they sat down and write their books and went; I’m going to be entertaining.
And the thing is, is that, and dare I say this. If you need to be entertained to learn something, you probably don’t deserve to learn it. I know that’s like such a non PC thing to say or whatever. I dunno, but it’s the truth. The bottom line here is that there are big problems in your business and in your life that need solving mindset. Like how, think of all the money you’ve spent on sales or marketing courses, how much have you spent on mindset? How much have you spent on confidence? How much if you spend on your own health? These are all the unsexy things that drive the sexy things, right? The car might have bucket leather seats and a shiny new paint job and spinning rims or whatever. And the engine is oily. It’s gross. It’s dirty. It’s full of grease, and it doesn’t look sexy at all. But without that engine, that car with the fancy rims paint job lock concedes won’t move an inch.
So just try to remember that. Hope you enjoyed today’s video and see you in the next one. Subscribe.