Ken (00:00):
Yeah. Hey Dan. Thanks. I’ve got to be kind of brief. I’ve got other stuff today, but yeah, so when I first started chatting with Steph on the team, I had a $500 offer I had created for small business owners during COVID, when it first came out, just to try to help out. It was a pain in the ass, total pain in the ass. Everyone didn’t do any work, wanted refunds, all that stuff.
Ken (00:19):
So I kicked it up to five grand when I started working with you guys. It was very easy to sell high-ticket. Now I focus more on my cybersecurity stuff. And so now the deals are multi six-figure, usually, seven and eight-figure deals, sometimes, in the business. So we went, basically, from $500 bucks to millions in the average deal size. And that’s less than a year, less than a year.
Dan Henry (00:44):
So, Ken, just so we have clarity for the rest of the group, your coaching program, or your consulting, it’s a cybersecurity offer for who’s the client?
Ken (00:54):
Yeah. So it’s a service-based offering. Clients are business owners. So usually medium to enterprise-level businesses.
Dan Henry (01:03):
And what is the highest you’ve ever sold your offer for?
Ken (01:07):
We’ve done a 12 and a half million dollar package. Well, basically that’s, that’s a multi-location for pen-testing on an annual contract.
Dan Henry (01:18):
So would I be accurate in assuming that when you came to us, you charged $500, and now you charge upwards of $12 million?
Ken (01:31):
Correct. Yeah. And you know, we’ve, of course, modified the offer. Right? I used to help with marketing and stuff, and now we focus solely on the cyber stuff. But yeah, we’ve gone basically from that to a very happy business. So we went from a sad business to a happy business.
Dan Henry (01:44):
Well, if that’s not a round of applause, I don’t know what is. Okay. $500 to $12 million. My goodness.
