How to Use YouTube Ads For High-Ticket Sales With Kyle Sulerud

Written By Dan Henry

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Do you want to know if YouTube ads work just as great for high-ticket sales?

Well, you're in luck! Today I'm sharing a recent interview I did with my good friend Kyle, who also runs my YouTube ads for my high-ticket program.

As Kyle shares with us, if you are running ads to an automated webinar (where you sell your course, coaching program, etc.)you are more likely to see higher click-through rates than normal, as these viewers are already in "consumption mode".

This is the perfect opportunity to capitalize on viewers who are already willing and wanting to watch your content!


In this video, I'm going to cover:

  • How YouTube ads have been proven for many people to be one of the best forms of advertising for webinars and high-ticket programs
  • What you can and can't say in your advertising on YouTube, but more importantly what you CAN say on YouTube ads that would never fly on your Facebook ads!
  • Details and benefits of the amazing customer support team behind YouTube ads (especially when compared to Facebook)
  • AND... so much more GOLDEN info about how to leverage YouTube ads for your high-ticket offer!

Transcription

Dan Henry:

Hey everybody, Dan Henry here and today, we're going to be talking about, do YouTube ads work for high ticket sales. And don't forget to subscribe to my YouTube channel because if you like videos like this, I release them every week. [inaudible] Hey everybody. Dan Henry here, founder of getclients.com and author of digital millionaire secrets. Today, I have a very special treat for you. I have my good friend, Kyle, [inaudible] here to talk to us about YouTube ads for high-ticket. Now, Kyle, it has been a friend of mine for a while, also a client. Also, I'm a client of his, and he runs my Google media buy-in specifically YouTube media buying for our high ticket program. And the way that we, we set this up is I have a webinar and you know, you watch my webinar and if everything sounds good and it makes sense to you. And you'd like help from my company and my team implementing what we teach in this webinar, then you can book a call and speak to us. And if it seems like it's a good fit, we work together. So it's a webinar, book, a call and then close on the phone. So what Kyle does is he runs YouTube ads for me and these YouTube ads get people to register for the webinar and then they watch the webinar and they ascend through what I just explained. So Kyle, welcome to my channel, how you doing?

Kyle Sulerud:

I'm doing great, man, and super excited to share what I know with your audience today. I know that your people are plugged into marketing. They want to sell more of their products, specifically high ticket sales, which is what you teach. And YouTube is a great platform for that. So I'm excited to dive in.

Dan Henry:

Awesome. Awesome. And you know, it's funny because prior to me and my company switching and, and creating a high ticket premium product, we did sell a lower ticket online course for quite a while. And you ran YouTube ads for that as well, which again was, you know, pretty much the same thing, except it was a you know, add YouTube ad to webinar, to order page to sale note, no phone call. And so would you, would it be safe to say that whether you're selling low ticket, you know, a thousand or $2,000 to an order page or you're selling high ticket and you're getting them to book a phone call, everything we're going to talk about today applies to both,

Kyle Sulerud:

Right? If you have a webinar that works, absolutely. It applies a YouTube. Think about it. People are on YouTube, they are consuming content. That's one of the biggest benefits of advertising on YouTube. People are in consumption mode. So they're watching a video, you bring them to another video to your webinar or your VSL, whatever. There's such a good chance. They're going to watch that and consume that. And then if you're providing value in the webinar, they're going to book a call. They're going to buy your program. What's great about high ticket is just the ROI is, is tends to be higher than selling a program directly from the webinar. That that definitely applies to YouTube ads. Of course, there's more cost involved with high ticket. You need a sales team and all that stuff, but in general, you're going to see higher ROI as with high ticket.

Dan Henry:

Absolutely, absolutely. And if you're just starting out, you don't have to have a sales team right away. In fact, I recommend that if you can't close yourself at at least a, probably 30, 35%, you really shouldn't hire a sales team because when you hire a sales team or a sales person, you know, you have to be able to nurture them and get their close rate up. And if you don't have a good close rate and you don't know your product that well, then it's going to be difficult. But either way, whether you're taking calls, whether somebody else has taken calls, YouTube ads has been proven to be at least for me and a lot of my clients. And I know some of them, you also run their ads is absolutely one of the best forms of advertising for webinars and high ticket and specifically, and this is what I want to jump right into. Cause I have a list of questions here for you, Kyle, a lot of people are concerned with what they can and cannot say on Facebook ads, especially when it comes to anything business related anything personal development, weight loss financial, there are so many restrictions when it comes to what you can say in your advertising with Facebook ads. And for that matter Instagram ads, what I'd like to ask is the first thing, what can you say in your YouTube ads that you pretty much can't say in Facebook ads?

Kyle Sulerud:

So, so Dan, have you helped one of your clients make an extra a hundred thousand dollars in a month.

Dan Henry:

I've helped countless people make an extra a hundred thousand in a month.

Kyle Sulerud:

Could you say that on Facebook?

Dan Henry:

I have absolutely not. No, no way. No. How

Kyle Sulerud:

So with YouTube ads, go ahead and say it. If it's true, go ahead and say it. Youtube does not take up issue with that type of thing. You can pretty much say whatever you want, as long as it's true. And you know, some people would probably push the line there and make outrageous claims. I've seen some outrageous ads on YouTube, right? People are making outrageous claims that probably aren't true, but they make it through and they get approved. But especially if you're getting results for people, you're helping people get results. It's documented. Maybe they have a testimonial. They have given you share it. Youtube is not going to disapprove those ads. Now once in a while, an ad does get disapproved, but that's the other great thing about YouTube is that that's not a big issue. They're not going to shut down your whole accounts.

Kyle Sulerud:

If an ad gets approved, I've had ads disapproved and literally resubmitted the same ad and it gets approved the second time. Most of this is a manual process. So there's just some human approving and disapproving these, and you just need to get it to the right human. Who's going to approve it. In some, some situations you just can't get an ad disapprove, an ad approved. All you need to do is contact Google, okay? Google has phone support. Believe it or not, you can call them and talk to them. They will tell you why the ad was disapproved. They'll even help you get it approved. They'll tell you all right, change this. This is why we are disapproving your ad. Change this little part, redo it, send it in and you should be good to go. They'll tell you this. They won't shut down your ad account. They'll help you get your ads running. They, they want people to pay them to run ads. Believe it or not. They like to increase their profits as a company.

Dan Henry:

Crazy concept. I mean, cause you know, I've spent millions of dollars on Facebook ads and I will tell you that Facebook and don't get me wrong. I still spend tons of money on Facebook ads. I still use them because you know, Facebook, one advantage to Facebook is that you can pop up a image, some copy and you have your ad running in five minutes. Whereas with YouTube you do have to make a video and the video has to be good. And as well, when you have Facebook ads, you can split test multiple images and do that real quick. You know, when you're, when you're doing multiple video ads with UGB, you got to film all these videos, but once you nail it, once you nail that video, man, the profits and the ease of use is just crazy. Because like I said, I've spent millions with fate with Facebook and that's the only company I can spend millions with and not, not have a customer service rep, not, not be able to just call up and figure out what's going on. So what you're saying is, if there is an issue, number one, you can actually contact somebody. Number two, they'll tell you why. Number three, they'll tell you how to get it approved. And number four, probably the most important. If you happen to make a mistake, if you happen to get something disapprove, they don't just immediately freak out and shut down your account. Is that all that true?

Kyle Sulerud:

All a hundred percent true. I've been doing this for a lot of years. I have never seen an ad account shut down by Google that hasn't happened. They'll they'll disapprove ads, but they will not shut down your account. And I'll hear about it. If people are doing, if you're doing some shady stuff with like foreign credit cards that you stole, like they'll get onto you for that type of thing, but just strictly based on what advertising and what you're saying in your ad, they will not shut down your account.

Dan Henry:

You know, it's amazing because Google has been around for a while. And for that matter, you know, Facebook has, and, and I don't mean this. And gosh, I hope nobody from the firm from big blue hears this. But if you really think about it, Google is a company that's run by quite a few people in the tech industry and Silicon Valley that have been in there for a while. I couldn't tell you who is the CEO of Google? I don't remember, but I know there's a large team over there and they are very they've always been very big into company culture and you know, how they hire and, you know, contrast that to Facebook, somebody and I get it, all the tech, all the tech CEOs have been questioned by Congress recently. And that has been a thing, but the most scrutiny, the company with the most scrutiny is Facebook, right?

Dan Henry:

They're the ones that are always getting in trouble with Congress that always have issues. And I hate to say this, but let's think about if you've seen the movie, the social network. And I understand that there was some Liberty, some creative Liberty they're taken by Hollywood, but at the end of the day, Facebook is a company that was started founded and still run by a kid in college who, you know, I mean, they, they had their company out of out of a house. And I mean, I understand that great companies do come from that. But if you, if you really think about it, it, the culture and, and the way that company was built, it does show because on one hand you have one company that literally has no regard for their customers, whether or not they spend a lot or a little, and don't get me wrong. I'm grateful for Facebook ads. I'm totally grateful because they've helped me make millions of dollars, but it has been probably the most difficult business relationship I have ever had. And again, they're, they're getting grilled by Congress all the time. I don't think the company has the maturity that a company like Google has, where they can take the influx of advertisers and volume and customers, and still at the same time, be able to deliver a reasonable customer service experience like Google has. Would you agree?

Kyle Sulerud:

I agree. And Google has its issues too, that there's some industries particularly like with Google search. If you're trying to advertise tech support for computers, they're really strict on that. Cause there's a lot of scams involved with that. So then they just shut everybody down. So Google does deal with things like that on, on YouTube we've found, they just, they haven't been as strict. They're not, they're not real strict about YouTube, especially with legitimate ventures like online coaching and selling, selling online courses. They're, they're fine with it. They know it's a legitimate business and they're letting people do their thing.

Dan Henry:

Awesome. Awesome. Well, you know, again, every company and industry has its problems. You know, and right now, if you are a coach consultant, you sell a mastermind, you sell online courses, YouTube is a great place to advertise. And that's why, you know, in, in our coaching program, we had, you teach a complete YouTube ads course in there because you know, you run my ads. You're, you're the authority when it comes to this. And we've had a lot of our clients in that program that, that, that we taught really just crush it. Just absolutely crush it with their, their consulting and their, and their coaching offers. And, you know, they run, they run Facebook ads too, but when it comes to, you know, the restrictions and the things like that, it seems that YouTube is just a lot more flexible. Now we've been, we've been kind of hate on Facebook a little bit. So let's talk about something that is good on Facebook, and that may be more advanced than other platforms like Google. Maybe you can expand on this, but on Facebook you can get really, really crazy detailed with targeting. Let's talk about targeting on YouTube ads. How does that contrast and what can we like? How do we target our ideal customer on YouTube ads?

Kyle Sulerud:

Yeah. So first there are some targeting limitations that you don't really run into on Facebook, on Facebook, as you know, it works really well to upload a list of your customers and create, look alike audiences and tell Facebook to find more of those people. Right. and I don't, I think the limit is like 30 emails or maybe a hundred emails you can upload to Facebook and then they'll find similar people. Google does not have stuff like that. They do have the, they don't have it yet. Yeah. Yeah. I assume they will at some point. But right now there's serious limitations on it. So to even be able to upload an email list, you need to have a high ad spend at least $50,000 spent over the life of the account. And even then you have to go through an application and jump through a bunch of hoops before they'll let you even upload an email list.

Kyle Sulerud:

Okay. And the other limitation is you can't just create, look alike audiences. They, and when I say they, I mean, Google slash YouTube, they will make similar audiences for you that automatically happens. So if you have any type of retargeting list, any type of email lists that you've uploaded, Google will automatically generate these similar audiences for you. But those have some, some major flaws. They just do not get to a similar audience. Very well. It's all over the map. Sometimes the audiences there'll be 50 to a hundred million people. Sometimes there'll be too small to even target to with so similar audiences don't work very well. And there's no way to even tell Google that you want one. They just automatically create them for you. If you're lucky enough to have enough people on that audience, then you can try it, but it's probably not going to work.

Kyle Sulerud:

So that's you know, those are limitations, but YouTube has some serious advantages when it comes to targeting also. So we have audience targeting similar to Facebook, right? You're targeting the people you're targeting what they're interested in. You're targeting what their habits are. Now. There's some pretty cool things with a YouTube audience targeting specifically because Google is, is everywhere, right? There's Google analytics codes on half of the internet. We have people doing searches on google.com on youtube.com. You can target based on search keywords. So based on what people are searching on Google, you can target those people on YouTube. Okay. It's called custom intent audiences. You can actually put in your own keywords and say, okay, I want to find people who are searching for these types of keywords. And then your ads are going to be shown to those people. So that's one big benefit that, you know, Facebook doesn't have. Facebook's not out there tracking people's Google search behavior. 

Kyle Sulerud:

The other thing you can do is put in a list of websites and you can tell Google, I want you to find people similar to people who have been to these websites. Hey, that's called custom affinity. Now, as sexy as that sounds, I'll warn you, it's, it's kind of hit or miss. It's not what some people think it is where you're basically retargeting people. Who's been to those websites? What Google does is do they look for similarities in the people who've been to the websites that you listed. And then they say, okay, let me find people with these same similarities. So it, it can work, but the, the custom affinity is really hit or miss. I'll be honest. And then Google also has these prebuilt audiences for us. They have InMarket audiences and affinity audiences where they have their own lists of, of audiences.

Kyle Sulerud:

The in-market audiences are super powerful and they are intent-based, Hey, they're based on what people are in the market for, what have they recently been searching for? What ha what types of websites have they recently been browsing? What are they likely to buy essentially? What are they hot in the market for right now, those are in-market audiences. And then we have affinity audiences where that's about their, their interests and like their longterm habits, their longterm interests. And again, kind of with custom affinity, those don't tend to work as well. Someone may have ended up in an affinity list a long time ago, and they don't really have that interest anymore. The same type of thing happens on Facebook. But so that's audience targeting, right? You're targeting the person. And if you're targeting the person, your ad would potentially run on any video that they're watching on YouTube.

Kyle Sulerud:

The other type of targeting, which is more powerful in my experience is the content targeting. So with content targeting, you're targeting the actual content. People are watching you, or you're running your ads on specific channels, specific videos or specific types of content, and you can target broader topics, but it's all content. So it's based on what people are consuming. Now, the reason this is so powerful is that if someone's consuming content, so if someone's watching Dan Henry's YouTube channel not only do I know that they're interested in what, in what Dan Henry is talking about, but they are interested in it in that exact moment. They are consuming that content right now. So if someone has a video talking about the exact thing that you can help someone with it's, it's gold, okay. You're pulling them away from the exact thing they're trying to learn in that moment and you're bringing them into your funnel.

Dan Henry:

So let me just ask, cause this is something I've noticed with Facebook ads versus YouTube ads, is that you know, on Facebook, you can get real, real specific. And it seems like there are a little bit more challenges to targeting on YouTube, but you could make them work based on a lot of the things you just said. But one thing that I've seen and maybe you'll agree with this, but there is a, there is a pro to this is that YouTube, YouTube is more for every man offers. And what I mean by every man offers is offers that pretty much anybody can buy. So if you're selling a business offer, it would be more of a biz op or start a business type offer would work better on YouTube. And on Facebook, you can go after existing business owners easier, and, you know, things like weight loss and personal development, things that anybody can buy do really well on YouTube.

Dan Henry:

However, and this is where high ticket comes in, you know, and we talked about this multiple times, you know, because we've had offers that were not what I would consider every man offers. And then we have had offers that were every man offers. And so when we promote a non, every man offer meaning a more offer for somebody only a certain tiny percentage of the population can buy, because we are charging high ticket, even though we cannot scale it on YouTube, like an every man offer because you charge high ticket, you don't really need to, right, because if you have two or three reps taking calls and selling five, 10, 15, 20, $30,000 offers, you know, you're not going to, I mean, they're, their calendars do get full. And so there is a limit there, but again, you don't need to sell thousands of copies of an offer or a program or a package if it's $10,000 or $5,000, you know what I'm saying? So just like, if you're running YouTube ads for, let's say you have a service and your services a few grand a month, again, even it's not like you're going to need 500 clients to make a, to create a seven-figure business you're going to have, you know, you're charging a higher amount, so you don't need to scale as much. Would you agree with that assessment?

Kyle Sulerud:

Yeah. So the more specific you're trying to get the less potential for scale. Absolutely. Okay.

Dan Henry:

And that's built in the anti platform, but there's a little bit more potential for scale on, on Facebook than there is YouTube. But again, if you're charging high ticket, it really doesn't matter. You know, it doesn't matter because you don't need to scale to as many customers to just run the beautiful parts about high ticket.

Kyle Sulerud:

Right? Absolutely. Like your, your older offer that you mentioned. Great. You know, we scaled that pretty, pretty big. You're probably making more money now with the new offer. I'm not spending nearly as much on YouTube

Dan Henry:

And let's get into that. Let's get into that. Remember when we started running YouTube ads for a thousand dollar offer, and it was a, it was a business op offer. It was, it was just, you know, it was started an advertising agency. That was, I think we, we were spending about a hundred thousand dollars a month on YouTube ads. Is that correct? Yeah. And we were making, it was something like, what was it like three X or something like that.

Kyle Sulerud:

Yeah. Right in that, in that range to two and a half to three X.

Dan Henry:

Right. So you spent a hundred grand on YouTube ads on a thousand dollar product, you get two 50, 300 back. And now what do you think we're spending now for the high ticket?

Kyle Sulerud:

Like 500 a day, 15 grand a month,

Dan Henry:

Right. So 15 grand a month. And the funny thing is, is that, you know, we're making more profit now spending only 15 grand a month. And we have less customers to deal with. We have better customers, customers that are, you know, more savvy and, and, and they have a better mindset because they put more skin in the game cause they paid a more premium price and they get better results because we have a better program because we charge more, we're able to offer more in the pro program and offer more help. And so, you know, all of those things are pros. I mean, less money spent more profit made. So, you know, again, if you're charging a high ticket price, YouTube, even if it's a niche, even if it is specific and it's not every man can still absolutely, you know, make you a ton of revenue and profit if you have good ads. So let's talk about why YouTube ads work well for webinars specifically, because my favorite method, regardless of what you sell is a webinar, which is 45 minutes, one hour-ish, sometimes two-hour prerecorded or live, but I like to do a prerecorded presentation that teaches something. And then at the end, you offer them to get more help basically. And so why do YouTube ads work really, really well for webinars specifically?

Kyle Sulerud:

So on YouTube, you have people's attention. Okay. Compare this, you know, we keep making the Facebook comparison, but I think it's a relevant comparison. So compare this to Facebook, where are people checking their Facebook, their

Dan Henry:

Phones while they're in their car or they're shopping,

Kyle Sulerud:

Literally driving, checking their face. Are they going to watch, maybe they'll opt-in for your webinar? Are they going to watch an hour-long webinar with a 30-minute webinar?

Dan Henry:

Not right then not usually sometimes, but for the most part now they'll probably watch it later, bookmark it or at least not at the same volume.

Kyle Sulerud:

Yeah. So, and there are, you know, obviously some people are at their computer, they're relaxing at home, checking their Facebook. They will watch your whole webinar. But with YouTube, the percentage of people who are sitting down to spend time, there is so much higher, they are relaxing or they are trying to learn something and they are ready to spend that time watching videos. So their consumption level is high. They're looking for good content to consume. So when you send them to a good webinar, it's not a big jump at all. It's in fact, very fluid and they're going to watch what you have to say. That's what they were trying to do. They were trying to watch something.

Dan Henry:

And just to, just to sort of create an analogy from that cause there's a time and a place. Right. And so imagine that you were a, you know, a single dude and you were, you were like, you know, I've been single for six months. I gotta get my myself back out in the dating game. I got to, I got to meet some people. Well, would you go to somebody's place of work or a library or somewhere where somebody is trying to do something other than converse or potentially, you know, look for a dating partner or would you go to some site of some sort of social event, you know, like where it could be anything from, from a bar to speed dating, to you know, a painting class or something like that, where, where people are used to and, and are accepted accepting of social interaction.

Dan Henry:

I mean, how many times have you heard one of your female friends talk about how annoying it is to be at the gym, trying to work out and you know, a guys I, guy's making a pass at them. You know, there's a time and a place and if you're driving, it's the same thing with advertising. If you're driving, if you're at the grocery store, if you're doing something else and all you really wanted to do was grab your phone and check your email real quick or check, you know, the headlines or something. And then you see an ad and it's like, watch this webinar. Yes. Some people, you know, a portion will be ready and in a, in a frame of mind to watch that, but not that many, if you're sitting down and watching YouTube, I mean, I think about when I watched you two, but I'm not driving.

Dan Henry:

I mean, I didn't have to be a psychopath to watch YouTube and drive. But when I am watching YouTube, I'm sitting down, I'm in a place where I am now ready to learn. I'm ready to study. I'm ready to, to, to consume just like if I go do some sort of social event, you know, if I go to a speed dating an event, not that I would, but if I did, I would have the expectation that I'd have conversations with other potential single people, right? Just like, you know, if you go on a, on a cruise, they always have a meeting area for singles. And then they have a meeting area for couples, again, a time and a place. And so if you're already on YouTube, your, in that time, in that place where you can sit down for an hour and watch something. And so that's the thing is, that's why you have a higher amount of people on YouTube who will watch that webinar because they're in that time and that place for the exact type of marketing you're giving them.

Kyle Sulerud:

Yeah. One, one other thing I'll mention is that YouTube ads, video ads really allow you to set yourself up as an expert before they even start watching your webinar. You're putting yourself out there on video. You can share some, some, some valuable information in a, in a two to five-minute ad. And now they're thinking, wow, this guy really knows what he's talking about. I'm going to go watch this webinar. He must be an expert. He's on YouTube. There's a video, he's in a video. He just taught me some really cool stuff. And now they're paying even more attention to your webinar, even if they've never heard of you, just because they first watched an ad. And now they are under the belief. They've figured out that you are an expert who can help them even further,

Dan Henry:

Right? Because everybody has Facebook, but how many people have a YouTube channel? You know, it, it, it, it sort of has that it gives you that instant credibility, because if you're on, you know, YouTube is a place of learning and, and consumption. Whereas Facebook is pretty much for everybody. So that's a great point. So, so Kyle let's do this let's end with some rapid-fire top recommendations for people that can't, they want to run YouTube ads and want to do this. What are, what are some just quick rapid-fire top recommendations you would give them?

Kyle Sulerud:

Yeah, so, so target content as much as possible, find as many relevant channels and videos and topics to target as you possibly can, it will be harder to scale. There'll be a limit to how you can scale just targeting content, but that would be the place to start, because if you can't get your ads to work targeting content, and you're not going to get them to work if you're just targeting the audience. So start there also, when you're, when you're thinking about starting, think about who your ideal customer is, okay. A lot of people go into this and they think, you know, my product, I have a lot of men and women buying it, but maybe it's like 85% men and 15% women. But they go into it thinking they should still target men and women. Maybe you'll get to that point. But if you're a customer base, leans that heavily towards the male demographic, just start there, start with what's likely going to work the best.

Kyle Sulerud:

You can always add more in later, but again, start with, what if it's not going to work with your number one ideal customer avatar. It's not going to work, you know, figure it out there, figure out what's going to work with your top avatar. And then you can think about scaling and expanding. And there's definitely room to scale and expand. Another tip would be to think about the device. People are on think about computer and tablet and mobile differently because those are likely going to perform differently. So if you're getting the same cost per lead on a computer and on a mobile device, well, more than likely the people on the computer are going to be the people on a computer, have a higher likelihood to watch your whole webinar just by the nature of where they're sitting and the device they're on.

Kyle Sulerud:

So if you're paying $10 per lead on a computer and $10 per lead on mobile, you're probably not doing as well on mobile, just because those leads aren't as valuable because they aren't consuming your webinar as much. So to deal with this, make sure you split up that targeting set up separate ad groups for computer and tablet and mobile. That way you can vary what you're paying per lead. You can pay more per lead on a computer, and it'll still be more valuable to you. You can pay less per lead on mobile. You might not get as much traffic cause you're not bidding as high, but you'll be more profitable because you won't be wasting so much money on overpriced leads. And then briefly, I'll just talk about the video itself. It's really important on YouTube to identify who your target customer is early on in the video.

Kyle Sulerud:

You're only going to pay you a Google. You're only going to pay big G when somebody watches 30 seconds of your ad or more. So if you're, if your ad is for one type of person, you want them to know about that right away. You want to catch their attention and everyone gets to the point. Yeah, everyone else you want them to skip. Cause if they skip before 30 seconds, you're not wasting that money on the wrong people. So don't worry. A lot of people talk about like attention grabbers and pattern interrupts and all this stuff. That's not as important as just speaking to who you are trying to speak to. So they know you're talking directly to them and they watch and everyone else skips before you pay for them.

Dan Henry:

Right. And that's why I've seen, you know, the people that I've seen. And this is the way we do it. The people that I've seen that have crushed it with YouTube ads, they're not sitting there and the video starts and they're like, you know, here I am on this beach and you know, and it's big backstory. They're like, Hey, in this video, I'm going to show you this. Or this is what you're going to get. Like they they're immediately talking about the ideal customer and the goals and the pain points right away. Because again, like you said, if somebody is not interested in that and they skip, you don't have to pay for it. But if they are interested in that and they don't skip, then you pay for it. So you want to be clear in the beginning because if you're not, they might watch that at a pure and simple curiosity and you might end up paying for people that would never in a million years buy your product or aren't your ideal customers. So I think that's a huge tip. If anybody watching this, hasn't written that down and, and engrave that in your brain, you should do so. Cause that is a huge, huge, huge tip.

Kyle Sulerud:

Yup. There's a place for creativity, but it's not really an at the beginning of a YouTube ad going to get to the point.

Dan Henry:

Right. Awesome. Awesome. Yeah. Cool. Yeah. Cause I mean, if you, if you remember, we've actually filmed some rather and this will actually help everybody save a little bit of money on production costs, but we've, we've filmed some pretty extravagant, extravagant ads. And I've tried that and, and really, I could say the same for Facebook as well. They don't really perform as well as me just grabbing my iPhone or me just screen share on a computer, those perform great. And they take virtually no time to create. So, and you can bust. And I remember, and I'll w we'll leave it here. And then I'll, I'll I'll, I'll tell everybody how they can get some extra resources on how they can file a follow you Kyle, to get some more awesome nuggets from you. But I remember I was backstage at FHL. It was last year or the year before.

Dan Henry:

And I met Dean Graziosi and Dean was talking about how they spent hundreds of thousands of dollars on YouTube ads, like every single week. And I said, you know, you know, what kind of videos are you doing? And he's like, man, I just grabbed my phone. And I record like five to 10 videos every single day. And I hand them off to my team and they split test them and use them in blah, blah, blah. And they're just, you know, iPhone videos and I've seen, I've seen Russell do it. I've seen, I've seen, you know, like Sam ovens. And I've seen, I've seen a lot of these guys where they just grab their phone and they just pop up, up, up, up, up pop real quick. And the ones that work and the ones that don't. And again, they're not, you imagine if you spent 10, $15,000 on a big budget, video production, number one, you'd be limited by the amount of creatives you can do because those things take the time or to make.

Dan Henry:

And number two, what happens if by chance that that huge production and we've all seen them, we've seen like the dollar shave club and all this, and, and those are great. And a lot of times they work, but how many times do you see the ones that don't work? I mean, you're spending weeks on production, you're spending tens of thousands of dollars. And you're basically hoping that it works, whereas a simple iPhone or screen-share video can work just as well and is virtually no risk and no waiting. So would you agree that the simple iPhone screen share some of the simplest down and dirty videos work the best?

Kyle Sulerud:

Absolutely. It's. It's about the message. It's about what you're saying. I, I tell my clients this all the time, I'd rather have 10 iPhone videos from you than one video that you spent $10,000 on. Just, just gimme the messaging. Then we can test all the different hooks. We can test the message itself rather than worrying about the video quality. Because really, as we both know, from experience that the video quality is not, what's going to sell people that that's not, what's going to get people to opt into your webinar. People are going to opt into your webinar based on you and based on what you're telling them, they can get out of it.

Dan Henry:

Right. Right. Absolutely. Well, Kyle, thank you so much for coming on here today and share with this. Let's leave them with some, some furthering education. So number one, you got to file a, you got to follow Kyle on YouTube. You've got to go subscribe to his YouTube channel. I'm gonna leave a link to to Kyle, to your YouTube channel in the description. So you guys can click on that link and subscribe to Kyle's YouTube channel to get more golden nuggets from him. And don't forget to subscribe to my channel if you haven't already and as well, I'll leave a link in the description where you can get a copy of my book, digital millionaire secrets for free, just pay shipping and if ever have a chance to work with Kyle, Kyle, I don't know what you're offering now, what you're going to offer tomorrow or next month or next year. But I recommend that whatever you offer or, or whatever content you put out for your paid that people definitely should consume it because I wouldn't be working with you nor have what I have worked with you this long. If you weren't the real deal. So I appreciate you coming on today and sharing.

Kyle Sulerud:

Yeah. Thanks Dan. Awesome stuff as always. I love your YouTube videos. So obviously if anyone has not subscribed to you, like, I don't know what they're waiting for. They need to subscribe to your channel even before you subscribe to mine. Go subscribe to Dan right now.

Dan Henry:

Ah, you're gonna make me blush. All right, guys. Thank you guys so much. Thank you, Kyle. Thank you, everybody, who watched. I hope you had a good time. Don't forget to subscribe to both our channels and I'll see you in the next video.