Free Masterclass: How to Start Selling Your Online Course Idea

Written By Dan Henry

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Struggling To Turn Your Course Idea Into Sales?

 

Many of you are reading this right now are STUCK wondering how to turn your passion, purpose, or course idea into actual sales!

 

Even though you may know what you want to sell, you could be facing the common problem of wondering which strategies are the easiest and fastest to implement...

 

If you are raising your hand saying 'YES, that's me!'

 

Then this masterclass "How to Start Selling Your Online Course Idea" is exactly what YOU need!

 

Here's What I'll Be Sharing With You:

 

  • Why FREE = Sales While First Starting Your Education Business
  • How To Eliminate FEAR To Accelerate Action
  • How To Guarantee Your Course WILL Sell

Transcription

Hey everybody, welcome to this masterclass on how to get started once you've found your course idea. So you're likely watching this because you have a course idea, but you just haven't got started yet. Maybe you're not confident about the idea or maybe you just don't know how to begin. Okay? So, uh, that's what we're going to cover in this masterclass now. Uh, just so you know that this information and this advice is good. I have done with my own personal online courses and digital products. As you can see here, over $8 million on Stripe along we've done another two and a halfish 3 million on PayPal. We've done over 10 million in sales with online courses. And on top of that, I work with hundreds of course creators in my sold out courses program to help them sell their online courses. And so the information I'm giving you here is not just stuff I made up, it's stuff that I've learned from working with so many people and it's selling $10 million worth of my own courses.

 

All right? So it's good information. Now, most of the time when you see a presentation like this or a webinar, the person teaching will be like, Oh, let's look at all of my testimonials and success stories. Listen, we have tons of testimonials and success stories, but I'm not going to waste time on this video showing them to you. I will leave them below this video. You can scroll down and check those out at your leisure, uh, so that you know that our people get results. And the advice I'm giving you is good, but I'm not gonna waste your time on the video that said, let's jump right in. So I'm going to teach you three things today. First of all, I'm going to teach you that free equals sales. Okay? That when you understand, if somebody will take something from you for free, there's some math involved here that will show you, that you can make sales with, with your product.

 

Okay? I'll show you how to validate it with that. Then we're going to talk about how to stop fear, okay? Fear is one of the most crippling things when it comes to starting a business or taking that next step. And likely you have some fear revolving around your online course. Maybe you think that you're not good enough, maybe you think that the competition will crush you. I'm going to go ahead and show you how to get over that. And then finally I'm going to show you my system and my method for how to be sure your course will sell. And that right there is called the white board webinar method. And I'll cover that here in a minute, but let's get started with the first secret. And that is how free equals sales. So here is an unequivocal truth. If a large amount of people will pay you in time, meaning they will take the time to consume something for free, a portion of those people will pay for that information, that same information in greater, okay?

 

So what that means is if I offer something for free, it could be a PDF, an ebook, a webinar, or a video, whatever. And a whole group of people, like a whole bunch of people say, yes, I will give you my time because guys, let's face it, time is valuable. People value their time. They put a dollar figure on it. Most people will put a dollar figure on it. If you have a bunch of people that say, yes, I will take the time to read your thing, I will, I will take the time, right? That means that a smaller group of people just, uh, like a, a section out of these people,

 

we'll spend money to learn that same information in more detail, in more depth, okay? And you only need a very, very small amount of people. In fact, my sales funnels usually only convert at anywhere from one to 3%. Okay? Literally fraction of the amount of people that actually watch and consume that content for free. Yet, I've been able to build a $10 million business at an extremely high profit margin. I've been able to buy myself a beautiful house. Um, nice cars, go on vacation all the time. Um, take my son to the best possible doctors. Uh, give my parents money to help them out cause you know, they, they, they spent everything raising me in, invested in me, um, and just doing whatever I want, whenever I want, however I want with whoever I want. Okay. And not worrying about money. And again, that's, that's only off one or 2%.

 

So the thing is, is if you have an idea for an online course and you're able to offer some sort of free resource to people and you're able to vet that resource by simply saying, Hey guys, I have this resource, would you like it? And a bunch of people say yes. Well that means that a fraction of those people will say, yes, I will pay you for that same information in greater detail. Uh, and now you have a business. Okay. I remember one time I was in college and I went to college for audio engineering and we were learning how to use recording software. It was a software called pro tools. I'd only taken a few college classes, but I went to guitar center one day because I, guitar center was right next to our college. And I just hung out there a lot, played guitars I could never afford.

 

Um, and I ran into this guy who was struggling to decide what microphone to buy and I had just taken introduction to recording and microphones. And so I walk up to the guy, I'm like, Hey man, I noticed your, and you know the kid at the counter getting paid 10 bucks an hour, he had no idea, right? He was just working the cash register. So I walk up to the guy said, Hey man, I said, what are you looking for in a microphone? I'll help out. So he explains it to me and said, Oh well for that you'll definitely want this and here's why. And he goes, wow, that's really cool. Like that's really good information. I didn't know that. He's like, Hey listen, do you know how to use pro tools? I said, yeah, I know how to use pro tools. He's like, well I bought the home recording version, the light version of it, cause I want to record my own songs at home.

 

You know, keep in mind, this is a software that is used in major studios, but there's a light version so that like guitarist and singer songwriters can use it at home. He says, but I don't know how to use it because it's so complicated. I said, yeah, it is pretty complicated because it's a, you know, it's a pro software. I said, could you teach me how to do that? I'll gladly pay you. And I'm like, well I'm not an expert at it. I haven't recorded a bunch of records with it. He's like, but you know, you knew this. Do you know how to use the software? Could you at least show me the basics? I said, well, yeah. He's like, great. He's like, I'll pay you. I'll pay you 50 bucks an hour. I said, really? He said, yeah. So we scheduled time. I go over to his house for two hours and he paid me 100 bucks.

 

I walked out of that house with $100 cash and it was funny cause I, I barely had any gas in my car. Um, and I actually told my wife, I was going to say sometimes I would stay at the college in my car because I didn't have enough money and I didn't want to tell my parents that because I, I wanted to go to a school that was more expensive than what they had already paid for. They, they did this like prepaid college plan for me and I didn't want to admit that I was struggling. I told them all, you know, I got it. I, I, I'm working, I'm doing some stuff on the side, I'm mixing records and I'm helping people record and you know, I didn't want to admit it. So I told my dad that I had actually like met a girl and I was hanging out with her and that was a lie.

 

But I truthfully, I was going to sleep in my car. So I go to this guy's house, I make the 100 bucks, I have 100 bucks. I'm like, Holy crap. So immediately I go out, I get something to eat. I, I uh, I, I jump in my car, I drive home, cause now I have gas. You know, I went and got gas as sleep in my own bed that night. And as I sat there in my bed, I thought that was the easiest money I've ever made. It was easiest $100 I ever made. All I did was tell the guy what I knew and it wasn't much. And that's thing you have to understand is that you don't have to be the top expert. You just have to know a little bit more than the next guy. And if a lot of people are willing to give that information for free, a section will be willing to pay for a section of those will be willing to pay for it.

 

So here's how you can sort of like find out if people are willing to do something or to consume your content for free. This is called the curious expert. Okay? So all you have to do is go on your personal profile, ask your friends if you have any sort of of network at all. Okay? Just say, Hey, listen, um, I don't know if you know this, but I know how to do blank or over the past several years I've done blank and I was thinking about whipping together a little ebook, maybe a video, and just explain how to do this. If I were to do that, would you be interested? You like to read it or would you like to watch it and see how many people say, yeah, that would be great. Yes, yes, yes. If you get several people, let alone dozens that say yes, that means that you have a bunch of people that will say yes to free, which means a percentage, a small percentage of those people will say yes to paid and you have the very beginning.

 

The seed of a business that has made the same businesses made me eat figures, my clients and students, hundreds of thousands and some of them millions and a multiple billion dollar industry that is known as online education. You have something, okay, so you must understand that free equals sales. As long as people say, yes, I will give you my time. Some of those people will also give you their money. Okay? So if you're worried, if your idea will sell, it takes five minutes to do what I just said and you'll know. And here's the thing, we work with people every single week in our sold-out courses program to help them come up with the best possible course idea. That's the most important thing. If you have a terrible course idea and you got to do all this stuff to sell it, well they could crash and burn. But if you have a team that has sold millions of dollars in online courses listening to your idea and telling you, well, maybe tweak it this way or maybe do it that that is a crazy competitive advantage.

 

And I will tell you how you can take advantage of that at the end of this video. But for now, let's move on to number two, how to stop fear. Most of the time when it comes to starting a business, especially selling your information, selling advice, many people let fear stop them because they believe that people will think they are imposters or if they aren't credible or that they um, you know, are scammers or whatever. Okay. So here's a few things you have to understand about this. Absolutely. Everybody will have, no matter who you are, no matter what you sell, you're going to have haters. You're going to have people that think you're a scam. That is part of that. That's part of it. It's, it's kinda like if you wanted to drive, but then you said, well, I'm never going to drive because one day someone might, you know, honk at me or flip me off in traffic, that's going to happen.

 

That's just part of driving. It's no reason not to drive. Okay. And since everyone experiences it, you are not special. Right? It's not like you are special people don't like you and that's it. No, everybody gets hate. Everybody gets that. So it's, it's, it's not a big deal at all because it's a normal normal thing. Now you might say, well, what if they think I'm an imposter? What if? You know, what if they think I'm not credible? Whatever. That right there comes down to one simple word, one simple word that will fix all of that. And that is the word expectation. If set the proper expectations, then you will not deal with that, whether it's internally or externally from other people. Let me give you an example. If I were to say to you, um, I make an extra a few hundred dollars a week or, or you know, every two weeks or you know, $500 extra a month, um, by flipping items on eBay.

 

Let me show you how to flip items on eBay. Buy my course. There's a proper expectation set there. I'm buying this program because I believe, I believe that I can use this program to make an extra $500 a month. And that's, that's good. But if I said, well, I'm gonna teach you to be a millionaire with my eBay course, well now that's an improper expectation. Now you're always going to fall short because you've promised here, but you can only deliver here. Okay? So you might say, all right, Dan, well, if I set the proper expectation, what if my expectation isn't that great? What if? Who wants to learn how to make an extra 500 bucks a week? Well, think about this. How many people pay thousands and thousands of dollars to go to college to learn something that only makes 15 bucks an hour? I see people paying $800 per class and they got to take dozens of classes for over a year to learn how to be like a, a x-ray tech or a this or that, or a job that might only make $15 an hour, you know, or even $20 now, that's not that great.

 

If you think about it, they're spending thousands to make that, but you can't sell a program for $500 that will teach people how to make $500 in just one month and now every other month they're, they're making $500, right? Like, think about it. It's the proper expectation. I'll give you an example. Most people who try to sell weight loss products thinks, think they have to be ripped. They have to be this bodybuilder. This just model one of my clients in, in, in my, in our sold-out courses program, Diane Williams, she sells a program on weight loss for curvy women, okay. For plus size women. And so she herself is not an underwear model, a, a bodybuilder or anything like that. She's a woman who wanted to get to a healthy weight while keeping her curves. Her audience resonates with this. They don't expect her to be a bikini clad model, nor do they even want to become that.

 

They just want to get to a healthy weight and maintain their curves and and still be a plus size woman but at a healthy weight. And she has sold tons of her program and built what a heck of a business for herself because she set the proper expectation. Now if she said, well, I'm going to teach you how to be a size zero, well that wouldn't work. Okay. But see, most people think that in order to sell weight loss products, they have to be, Oh, I can't sell it yet. I'm not jacked enough yet. I don't have abs enough yet. And that's crap. That's crap. Okay? It's just crap. All right? People will buy something even if that thing is entry level. And to let the fact that you, what you do is entry level, get in your head and stop you from moving forward.

 

You're doing an injustice because you probably know how to do something that other people would love to know how to do. And you are denying the market this information because you get letting it get in your head that it's not good enough. And the fact of the matter is, as long as you set the proper expectation, it will be good enough. Okay? And we help people every single week in our sold-out courses program craft the proper offer that will sell, that will sell the proper expectation, uh, that will, uh, set the proper expectation so that people will love the product. All right, so next, let's talk about how to be sure your course will sell. So listen, the majority of you know, my sales and my client's sales have come from creating a really great converting webinar that runs on autopilot, sends organic and paid traffic to, and then it has a followup system that uh, you know, gets people on the fence in and it's just this whole system.

 

And then if you come out with other offers and stuff, it all feeds this main core system and it builds this big beautiful seven figure business. But it is quite a bit of work to set all that up. Even know I help people every day do this and I give them all the tools and plug and play funnels and email sequences and all, they'd still a little bit of work even when I, even when it's all done for you almost, it's still work. So here's the thing, I don't believe that you should do all of that unless you're sure an offer will sell. So I'm going to teach you a method right now called the whiteboard with the whiteboard webinar method. And I do this every time I want to vet an offer and it doesn't take any money, any tech, really any preparation, uh, to test and vet and offer.

 

All right. And so what we do here is we take our offer, what we think that eventually we will put in that auto webinar, launch, whatever system, and we bring it down to size and we make it its most raw, unpolished form. Because here's the thing, I will tell you, working with hundreds of people, of course creators, 10 millions of sales. If an offer does not sell on its own without bells and whistles, it will not sell with the bells and whistles. What that means is if you can't scratch your offer down on a napkin and sell somebody, then I'm sorry, but no webinar software, no fancy sales copy in the world is going to help you. So we do a test called a whiteboard webinar. All we do is we build a little audience. It doesn't have to be big. It could be a Facebook group, a YouTube channel, doesn't matter.

 

We usually do a Facebook group. It's easiest. So we build a little group, okay. Or just a fans on your profile that the tactic is, is inconsequential. It's the strategy that's important. So we build this little group, this little audience. Then all we do is we grab our phone and we do a live video on a whiteboard and we explain our offer using, uh, using a framework. Uh, you know, a basic framework of selling, but it's still very, very simple, very, very, you know, non fancy non-techie it's just an iPhone pointed at a white board or, or whatever, much like this. And we make an offer and we take them to a sales, uh, sorry, an order page. And this order page can be just something you set up on Stripe or, or a landing page software. You can even just say, Venmo me. Really, you can tell them to send the money to PayPal.

 

It doesn't matter. What matters is that you're presenting your offer in a way that has no fancy sales tactics and seeing if at least a couple people buy it. All right? I remember one time, uh, my friends, uh, Todd and Chris came over to my house and they said, Dan, we really want to do a JV. We have a big e-commerce audience. And we were wondering if we could do a JV together and maybe you can provide some Facebook ad knowledge for our eCommerce people. I said, well, tell me some stuff. Tell me some stuff, some stuff about your, your audience's problems. So they, they start talking to me instantly. I came up with an idea and I said, all right, um, I can, let's do a presale and I'll film the videos next week, but let's see if we can sell it now. Um, and so I grabbed my phone and I said, all right, here's what we're going to do.

 

Uh, I've got a whiteboard over here. I want you to post in your group and I want you to say, in 20 minutes we're going to go live and we're going to teach this thing. And I said, okay, are they going to do it? So I scribbled down on a napkin, three little secrets that I'm going to teach. I go on the whiteboard. Uh, Chris holds up his phone, just a phone. This is an eraser, but I'm just saying a phone. Okay. And pointed it at the whiteboard and I did the whole thing. No pictures, no slides, no fancy webinar software on the uh, on the board there. Okay. And in 20 minutes we did $20,000, $20,000. Next week I recorded the videos and I, we told them, said, Hey, this is the presale videos will be available next week, may 20 grand quarter videos next week, done 20 minutes of preparation.

 

Now if I would have spent weeks, months building out funnels and all this craziness, and then tried to sell it in a crash, guess what would have happened? I would've probably never tried to do that again. And that's why most people fail. The thing is you need to vet your offer and at the same time you need a win. Because if you do this, even if you make 500 bucks, if you, let's say you say you're charging $250 for your program and two measly sales, make 500 bucks, that's still $500 that you've made with almost no effort. Imagine what happens if you put effort in. Now imagine, okay and imagine you now have physical money in your bank. Imagine how much more motivated you'll be to actually do this. When somebody, anybody has paid you. It's a whole different mindset, a whole different game and it will put a skip in your step and we help people each and every week in our solo courses program craft out this and make sure they do this process.

 

This white board is what I call it, white board webinar. We do this and we help them put this together and once it does sell, once they do make it a couple of sales and they're like, okay, well what's next? Now I've got to build out the system. We help them build out the system. We give them the tools, we give them the pre-made stuff, help them fill in the blanks and help them create that system. Okay, so here's the thing folks. You don't have to be a magician to, you know, to sell an online course. You don't have to be the best in the world. You don't have to have certifications. Look at Tony Robbins, all the life coaching certification organizations have denied him a certification. They won't even give him a life coach certification yet. He's the highest paid life coach in the world.

 

So the, the bottom line here is you can, you absolutely can sell your knowledge online, but you're going to need some help. All right? So if, if this sounds good to you, if you would like some help putting this into practice, getting over your fear, making sure you have a good offer, doing this whiteboard webinar process and making sure it's sells and then taking that and putting it into a real business format and growing your online course. And at the end of the day, you just need somebody to, to, to put some skip in your step to get you started. To make this happen for you and you want guidance from someone, a team that have done eight figures in online courses and from a community of course creators that are crushing it. Here's what I want you to do. I want you to click the button below this video.

 

We are set. We have set aside some time in my office for a few of my staff to answer questions and do some 45 minutes strategy calls with you. I only have a few people in my office that are available to do this so the times will fill up quickly, but here's what we're going to do on this call. Number one we're going to ask you some questions. We're going to figure out what is going on with your idea or your potential business or whatever and we are going to identify the problem. Then we are going to map out a solution and if you like what you see, you like what you hear and you want to become a part of it. We'll explain how to become a part of it at that time. And you can just choose if you want to become a part of it or not.

 

No pressure. We'll just identify the problem and then we'll show you how we can fix it if we can fix it. But at the end of the day, this call is valuable no matter what you choose to do because at least you'll have clarity when it comes at the end of the call. So click the button below, you'll be asked a few questions so that we have some information prior to the call. We can study that and take a look at it before you get on the call. So we're prepared. And then uh, and the next page you can pick a time to speak with my team. So go ahead right now, click below and book your call. You're free. 45 minutes strategy session while they're still available, cause I do only have a few people in the office that are available to take these calls. Okay. So. With that said, I look forward to seeing your success and I hope, I hope you decide to become a client of mine, quite frankly, because I would love to work with you and help you take your passion and turn it into profit and do what I've done and do it so many of my clients have done.

 

I would love to help you with that. So go ahead and book your call now. I'll talk to you soon.