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Do you know you can probably add another zero to what you charge if you specialize?
Think about going to the doctor...
When you go to your general practitioner, they can help you with general issues, right? But suppose they discover there could be an issue that requires more specific knowledge to treat. In that case, they will send you to a specialist, someone who studied that specific part of the body, like a cardiologist or a neurologist.
Specialists have extensive knowledge in one area of expertise. They can assess the client's needs with great skill and knowledge to ensure the best possible outcome. When you boil it down, they can charge more because they know more.
In nearly all aspects of life, specialists make more!
So, can you specialize in your industry?
Let me share how you can raise your prices by becoming a specialist!
In this video, I'm going to cover:
- What is the difference between a generalist and a specialist
- Why specialists make more in any industry
- How you can become a specialist and raise your prices