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Do you want to know the three most important things you should know before you create an online course?
The very first course I ever created I spent thousands of dollars and months of time only to have it be a bust.
In today's video, I am going to go over the three things I wish I had known before I ever created a course...
Follow these tips if you want to grow a successful online course business!
In this video, I am going to cover:
- Why you should never create your course before selling it
- The power of a whiteboard and why you should put it to use immediately to save yourself tons of time and headache
- AND... why the price of your course has absolutely NOTHING to do with what you offer in the program... and what your price really should be based on!
In today's video, I'm going to go over three things that you should know before you create an online course, by the way, don't forget to subscribe. As we release new videos each and every week,
Everybody Dan Henry here, and I am the author of the wall street journal, a bestselling book, digital millionaire secrets, how I built an eight-figure business, selling my knowledge online. And today I'd like to talk about three things that you should know before you sell an online course. And I see a lot of people who have made a little bit of money selling online courses, or even people who've made six or even seven figures with online courses, talking about things that you should do and things that you should know. But I don't really hear these three things mentioned hardly ever, except maybe one. But the thing is, is that we've done eight figures with online courses, and there's a big difference between eight figures and six figures. And I wish that I knew these three things way before a long time ago because if I would have known these things, I think I could've ascended to eight figures a lot, way faster.
And so that's when the cover in this video. So the first thing is the biggest, most important thing is never ever, ever, ever, ever, ever, ever create your online course. First. Now you may have heard this advice before, but I'm going to actually expand on it and really expand on why. And then the next two things I doubt you've heard unless you've heard them from me, but let's dive into this one. Why you shouldn't create your online course first, here's the thing. You may be good at what you do. You may be fantastic at what you do, but that does not mean you're good at teaching it. And the only way to get good at teaching it is to teach it and get feedback. So what I do when I create an online course is I like to pre-sell it. And if by the way, if nobody buys the presale, then I know that fundamentally, that core subject is not good for the market.
And if nobody buys well, then I don't have to make it. I don't have to spend time creating it. And that's one big mistake I made, in the beginning, years ago, I spent months and about $10,000 in expenses creating an online course that nobody wanted. And then for years, I didn't try to create an online course again, because I was so jaded. And so, you know, I can't stress enough why creating it versus terrible idea, because what if nobody buys it? What if it sucks, et cetera, et cetera, et cetera. So what I like to do is pre-sell it, and then I teach it live the very first time I just sort of bullet-pointed out. I teach it live generally on a whiteboard or on some very basic slides. And then at the end of each lesson, I say, Hey, did you guys understand that?
Did you guys get that? And if they, if everybody that's on the live training says, yes, that's fantastic, Dan. We like it. I Mark it down as good. And I moved to the next one. If they say no, Dan, I didn't quite understand that I will reframe how I explained it. I'll use different analogies, different examples. And then I'll say, how's that? Oh, that's great. I'll Mark it down. And when I go to editing, I'll simply have a video editor edit out the bad explanation and leaving the good and boom, that's it. In fact, my very first course that was successful did $8 million in sales over the course of a couple of years. And that for probably I'd say about nine months of its first product run was simply a recording and edited it up version of an eight-hour session I did to a presale group.
And then I rerecorded it, added some things, made it better. And so the reason I'm telling you this is because if you teach it live the first time you'll get immediate feedback, you can take those recordings, chop them up, put them in a membership area, and then you can go back and begin refining it, taking the feedback you're getting in the group, taking the feedback you got from that initial beta version of the program and rerecord it and slowly drip it out while the existing students and new students still have access to that original recording. And so the way you make a great online course is to refine it, not to make it, not to create it, but to evolve it. And so you have to start with something. And I like to start with a live training, get feedback and make it better from there. So that's the first, not only the reason, but sort of a dive into why you shouldn't create at first plus, nobody wants to create something that nobody wants. And if you can't sell it, you can't teach it. The second thing is to pitch from a whiteboard. Now this right here, this whiteboard has made me millions of dollars. And I'm going to tell you why most of the time when somebody wants to sell it online, course, they fall into this trap because all the six and seven-figure gurus are telling them to do this.
They said, Oh, you know create a three video series and make a webinar with all these slides and build this funnel and blah, blah, blah, blah, blah.
Because I have students, I have clients one in particular Shana, who is doing roughly 30 to $40,000 a month right now. And she has no webinar, no funnel, no, she doesn't use live broadcast software. She just uses a whiteboard. That's it. She uses a whiteboard and she takes her phone
And she goes like this
And that's it. It takes them to to book a call and then sells them on the phone. Or I've got other students that take them right to an order page. Now, why is this? Well, here's the thing. I believe that selling is similar to training for boxing training, for MMA, et cetera, et cetera. And one thing that you'll find that boxers and MMA
Athletes do is they'll do it.
Overtraining right. They'll wear a mask that restricts oxygen so that it's harder for them to breathe when they're training. And then when they get in the ring, they have full oxygen, they feel better, or they're well, there, they will wear ankle weights when they're training so that they feel heavier. But then when they get in the ring, they feel lighter and they feel good. And
This is, you know,
To me, a fantastic way to learn how to sell because you see if you buy a fancy funnel software and you buy a fancy webinar software and you put all the bells and whistles in and all the accouterments and all this fancy automation and all these fancy slides and these fancy graphics, but at the end of the day, your core message isn't landing. None of that is going to help you. None of that is going to work. I mean, that's like putting a new paint job on a car that doesn't run. You got to fix the engine first. If you want the car to go new seats, new leather and new paint is not going to make that car go. And so what I teach my people is take a marker, take a whiteboard and restrict yourself. No testimonials, no fancy slides, no, you know, pop up fricking whatever, just take a marker and a whiteboard, take a phone, go live to your group, to your audience on your Facebook profile and start mapping out and tell a story pitch from the whiteboard, right?
Hey guys, you know, this is what I've done. Here's why, here's how I discovered it. Here's some secrets. You don't do some training and pitch from the whiteboard, restrict yourself to nothing else. And here's why you want to do that. If you can sell even mediocre sales, right? Even just a few sales from a whiteboard, that means that your offer and your message is good. And that is the engine, right? That is the engine. So if you need fancy webinars, software, and funnels to sell your digital product, that means that when you try to scale it, it's going to fall apart because you absolutely need to make sure the engine is running well before you start slapping new leather, new paint and all that on it. And so if you can sell from the whiteboard, you absolutely have a good message and a good offer.
Now, when you add in the funnels and the software, it's going to really sing, but if you can't sell it from a whiteboard, you have absolutely no business using funnels, using webinars, software, or any of that jazz. And I live by that. My students and my clients live by that. And that's why they make a lot of money. And that's another reason why I've been able to scale to eight figures is because I realize things and I've learned things past just, Oh, buy this software. That's, it's not about the software. It's about your message and your offer and what you can do with nothing more than a whiteboard and a marker. Okay. And the third thing is about pricing. Understand that most people, most people talk about pricing. Again, I see it the six and even seven-figure course graders. They say, well, you can increase your prices by adding more cheat sheets and adding more modules and maybe be it's all about the bonuses and my back.
No, it's not. No, it's not. Absolutely not. It's such amateur advice. Look, the price has absolutely nothing to do with what is in the program. How much of it is in it, how many cheat sheets, how many modules has nothing to do with you just think it does the truth is it has to do. Yeah. With the end result period, the end result. It's not about more. It's about faster. People don't want more. They want to get their goal faster. They want to get to their goal faster. They don't want to sit through hours and hours of content. Let me give you an example. My program, I explained things in about 10 minutes, whereas other people in other programs, explain those things in two hours, they take two hours to explain the same thing that I can explain in 10 minutes. And then one of the biggest compliments I get on my program is that they say, Dan, I learned this thing in 10 minutes and I was able to get started on it.
Whereas every other program I've bought takes two, two and a half hour videos to explain this thing. And you just explain it to me in 10 minutes. And I get it more than, you know, the guy that took two hours. And so again, realize that your pricing is dependent on the result. You can get them. I'll give you a perfect example. I have paid $25,000 single one hour consultation, 25 grand for an hour. Now you say, Dan, what did you get with that? Did you get like, you know, cheat sheets and a book to go with it and an accountability map? No, I didn't get anything. I got to talk to the guy for an hour period. Why did I pay 25 grand for an hour? Well it's because this person that I paid is an extremely smart and qualified and has a track record of investing and specifically in stocks now, because my information business has generated so much profit and so much money.
I wanted to learn more about how to take that money and use that money to make more money in the stock market. And so I found the best and I paid them what they were worth, which is 25 grand an hour. And I literally in one made that back. Now, why did I pay 25 grand an hour? It was it because of what of deliverables no is because of the end result. He taught me how to take my money and make more money. And to me that was totally we're 25 grand for an hour. And so if you think about it, it had nothing to do with what was in that offer. It had to do with what that offer would do for me. If I said to you, I'm going to give you a magic box. And in this magic box, if you put a dollar and you close the box and you open the box, you'll get $2 out.
It's a single box and I'm gonna charge you. I can charge anything for that. I charge 50,000, a hundred thousand. I can charge a million because at the end of the day, that box will allow me to turn w w you know, $1 into two, two into four, et cetera. And so if you think about it, would you pay $50,000 for a little box that if you put a dollar in and close it, and you got a dollar, you got $2 out, of course you would, because you would just sit there all day and open the box, open the box up in the box. And so you got your money back. And then he probably said that I opened the box, open the box, open the box and make more money. But those magic boxes don't exist. And that's why we have education. So when you thinking about your pricing, don't think about what is in the program, what they get, or if you're thinking about how to increase the value, don't think about, huh, and we're teaching you to think about what are they getting as a result and what is that worth to them?
And then simply 10 exit. So if you think this is worth at least $10,000 to them reasonably, then you can charge a thousand. If you believe it's worth a hundred thousand dollars to them, then you can charge 10,000. So as long as you feel that most people, if they do the work will get this result, then that is a 10 X formula. So if you think most people, if they do the re, if they get the result, we'll make about a hundred grand charged, 10 grand. If you think most people will make 10 grand and charge a thousand, if it's not about making money. And it's more about like weight loss, personal service, think about what would it be worth if somebody's life was changed. If somebody saved their marriage, if somebody's lost all that weight, I believe that if I was overweight and I could lose weight and get to my goal weight in six months, that's at least worth $10,000.
So a thousand dollars for that is totally reasonable. But again, it had nothing to do with the cheat sheets or, or the, or the, the, the deliverables it has to do with you being able to get them that result. That's the biggest thing. All right. So if you enjoy this video and you want to learn more about how to craft an offer, and so online courses, coaching consulting, masterminds, grab a copy of my book, digital millionaire secrets. I'll give you the book for free, just pay shipping. I'll leave a link below in the description where you can and grab this book for free. Again, just pay shipping. Also, if you have read the book and you'd like to learn more about how my company and my team can help you, and we can work together to build a, your educational offer, then you can book a call to speak with us, and we'll see if it's a fit. I'll leave a link for that below as well. Don't forget to subscribe because I release these videos each and every week. I'll see you, the next one.