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Do you know how to use storytelling in your marketing?
I have always loved a good movie, but my favorite movies are those you can get lost in. They make you lose track of time because you're so drawn in that you feel like you're living the story yourself.
Now, that's good storytelling! But you know, storytelling is for more than just books and movies. You can use it in your marketing too!
Storytelling is often overlooked and undervalued in business, especially when you are just getting started.
What people don't understand is that storytelling is the ultimate form of persuasion for your message that, if done well, allows your target audience to come to their own conclusion.
That is much more powerful than you just telling them what they should conclude.
Storytelling is a skill you need to master.
I want to share the three most common mistakes in storytelling and share how you can correct those mistakes and become a better storyteller.
In this video, I'm going to cover:
- Why you need to tell the story instead of telling the synopsis
- What is the difference between reflecting and narrating
- Why you need to begin with a moral or a point in mind